R&R Partners hires new Chief Creative Officer! "What drew him to R&R, Monn said, was the agency’s skill set beyond traditional advertising."
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Marketing | Branding | Content | B2B Marketing & Brand Strategy | Don't Panic when Growing Organic | 🎸 | PoeticMayhem |
Nikhil your post made me think. Why? (KAYKO) I was amazed by some revelations. To my amusement, it's KAKO. A possible take on mediocrity and people who celebrate it is based on the concept of Kakonomics, which is the study of how people sometimes conspire, consciously or unconsciously, to achieve low-quality or mediocre outcomes. This concept explains why people may prefer what others like, even if it is junk, and why they may shun excellence or innovation, even if it is beneficial. According to this perspective, mediocrity is a way of easing up the pressure and competition and a way of avoiding the risks and responsibilities that come with high standards and expectations. As I dug deeper, I found it to be around us in plain sight. One example of a brand that uses Kakonomics is McDonald’s. McDonald’s is one of the most successful fast-food chains in the world, with over 38,000 restaurants in more than 100 countries. However, McDonald’s is also known for its low-quality food, which is often criticized for being unhealthy, processed, and artificial. McDonald’s and its customers agree to accept and provide poor outcomes, rather than trying to exploit or benefit from each other. Another example of a brand that uses Kakonomics can be Facebook. Facebook is the largest social media platform in the world, with billions of monthly active users. However, Facebook is also notorious for its low-quality content, which is often accused of being fake, misleading, and harmful. Despite this, billions of users still choose to use Facebook, because they value connection, entertainment, and validation over quality, accuracy, and safety. Facebook and its users agree to accept and provide poor outcomes It's KAKONIMICS, but again, KAYKO? #kakonomics #thoughts #kayko #workculture
Apparently, the people who are giving advertising a bad name are the ones that: 1) criticise mediocre work 2) call out toxic work culture Here's news for you! The people who are ACTUALLY giving advertising a bad name are the ones that: 1) Not only create, but celebrate mediocre work 2) Not only defend toxic work culture, but also glorify it The first set of people actually do what they do because they care. The second set do what they do because they feel threatened and are guilty. #advertising #agencylife #themoraltroll
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👉The number of gamers worldwide reached 3.38 billion in 2023, growing by +6.3% year-over-year. 👉The average US adult spends just over an hour playing video games per day. 👉Gen Z spends more time gaming vs. watching TV 👉85% of gamers buy a brand and stick with it. 👉Gamers have an estimated buying power of $150B. 👉51% of gamers are 11-34 LIQUID MEDIA understand the world of gaming and the psyche of gamers, helping brands to authentically engage with gaming audiences globally.
At Liquid Media, we're more than just a creative marketing agency – we're a powerhouse of passion, innovation, and creativity, fueled by our deep love for gaming. 🕹 From concept to execution, we breathe life into ideas, turning visions into reality. Our work breaks barriers and redefines what is possible in the gaming world. Together, we're rewriting the rules and setting new standards. Welcome to the new Liquid Media—let's play! 🎮
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Apparently, the people who are giving advertising a bad name are the ones that: 1) criticise mediocre work 2) call out toxic work culture Here's news for you! The people who are ACTUALLY giving advertising a bad name are the ones that: 1) Not only create, but celebrate mediocre work 2) Not only defend toxic work culture, but also glorify it The first set of people actually do what they do because they care. The second set do what they do because they feel threatened and are guilty. #advertising #agencylife #themoraltroll
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It's time to shake up the advertising industry. In a world that often walks in circles, we are stepping off-path, breaking the constraints of traditional industry models and re-imagining how talent comes together to create unforgettable brand work. We want to revolutionise how creativity meets commerce, how work integrates with life, and how every individual within our ecosystem is not just a contributor but a co-creator of our collective future. We are collectively imagining and realising a future that is abundant with creativity, void of burnout, and free of operational constraints, nourishing to our creative collaborators, whilst delivering cool s&*t for our clients. We are Imagine This. A global creative studio, serving up fresh ideas with a side of fries. Get in touch and find out more here: https://lnkd.in/e-pED2Pr
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This article unintentionally exposes so much of what ad agencies get wrong with respect to human resources. If you’re constantly adjusting your policies based on a quarterly assessment of the perceived power dynamics between you and your employees, then your agency will be in a perpetual state of chaos and you will cultivate an adversarial relationship with the people you rely on for your success. I don’t have an MBA, but I’m pretty sure that’s a losing strategy in any industry. If you’re an agency owner or leader, please do not embrace this “swinging pendulum of power” narrative. If you do, it’s only a matter of time before it swings back and hits you in the face.
Ad agencies restructure—behind the employee shakeups and how to prepare
adage.com
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FYI: The challenges of synchronizing content on disparate Times Square screen systems and how Tiger Party does it (AVInteractive): Guy Campos interviewed Rafale Chang, CEO, Tiger Party. What do people not understand about the New Year's Eve countdown in Times Square? (2.26) How do you ensure content is synchronised across multiple screens? (5.08) What lessons can we learn from Times Square for outdoor advertising. #DOOH #digitalbillboards #digitalsignage
The challenges of synchronizing content on disparate Times Square screen systems and how Tiger Party does it (AVInteractive)
https://digitalsignagepulse.com
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Google creativity and you’ll find plenty of images of bright flowy colours and paint splodges, usually falling out of a neatly crafted stencil of a brain. Creativity is a strange thing, and (as Google images shows) not something that neatly fits within stencils. This is why we want to celebrate them. Here are our top 10 Best of the Best Commercial Directors - Creative presented by Finecast 1.Mark Green – President ANZ – Accenture Song 2. Paul Bradbury, President and Regional CEO, TBWA\Australia & New Zealand 3. Lindsey Evans, CEO and Founding Partner, Special Australia 4. Gayle While, CEO Host/Havas 5. Michael Rebelo, CEO Publicis Groupe ANZ 6. Kirsty Muddle – CEO Dentsu Creative 7. Chris Howatson, Founder and CEO of Howatson+Company 8. Adam Ferrier, Founder / Consumer Psychologist at Thinkerbell 9. Stephen McArdle, CEO, BMF Australia 10. Sheryl Marjoram, CEO at DDB Group Australia
Here We Go! B&T's Top 10 Best Of The Best Commercial Directors - Creative, Presented By Finecast
https://www.bandt.com.au
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✦ Facebook and Instagram Ad Expert for multi million dollar launches ✦ Want to scale your business with Facebook & Instagram ads? Let's connect! ✦
I have a few very successful ad clients, and I often get people coming to me asking for the same results. I can’t tell you how often this happens, and it’s a little frustrating at times. No business is the same, and my clients who’ve had amazing launches have been doing this for YEARS. In today’s blog, I’m giving you some hard truths about those 7 figure launches, why you have to start somewhere, and a $ 10-a-day strategy you can use to get started Check it out here: https://lnkd.in/ejvQRyBr
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I may be biased because my good friend and long time work wife, Sharon, leads our Creative team at Headlight - but take it from our clients who say that our creative production is one of our "superpowers"! So many brands struggle to scale creative, and Sharon and our VP of Strategy, Kevin Wyckoff, just dropped an amazing piece on how our team ideates on winning assets to keep performance high and ads in rotation fresh. The article covers a few key strategies and also has some fun examples you can learn from that you'd never expect! Check out the article via the link in the comments and make sure to sign up for our newsletter to stay on top of all of the great insights we release.
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Director of Talent Operations and Recruiting
1moSo great!