The 77th Cannes Film Festival recently came to an end, being once again a major spotlight for Kering Eyewear brands. Here are some of the shapes chosen by international VIPs and celebrities to attend the event. #KeringEyewear
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The connection between the business of movies and the business of fashion is blurring, and how! Festival de Cannes #Cannes 🎥 What's the connection between the Festival de Cannes, traditionally simply a movie-watching fortnight, and the uptick in fashion? As of 2024, Saint Laurent, under Kering, is heavily investing in film production, co-producing Jacques Audiard's "Emilia Perez" and other films. This represents a shift from traditional product placement to deeper involvement in cinema. The luxury brand aims to connect with consumers through film, leveraging the platform for soft power rather than direct commercial gain, a very non-traditional approach to #marketing. The approach aligns with Kering's long-term investment in cinema, highlighted by its Women in Motion program and acquisition of a stake in Creative Artists Agency (CAA). Historically a showcase for movies, Cannes Film Festival has become an unofficial fashion week with its red carpet and seaside photo ops. Chopard has thus chosen the time to unveil a #hautecouture line, similar to what Versace did last year with a collaboration with Dua Lipa, highlighting the festival as a convergence point for influential figures in the industry. The choice of #Cannes for these premieres reflects a strategic move to leverage the festival's high-profile audience and media coverage. #Fashion #FashionBusiness #CannesFilmFestival #FestivaldeCannes 🔗 Read more in The New York Times. Preview of my alice + olivia overcoat and Saint Laurent jewelry #collaboration in Cannes, shot by The Stylograph for Getty Images.
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The House of Gucci movie illustrates how important it is for families to pay attention to succession and exit planning. We give this movie two thumbs up for the entertainment value, but two thumbs down on exit planning! Read on to see how the Gucci’s would have benefited from a team of exit planning advisors! https://lnkd.in/geUHFzGY #successionplan #exitplanning
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Is actress Emma Watson's spell as Kering director over? At Kering's next general meeting, Emma Watson's status as chair on the committee of directors responsible for sustainable development may hang in the balance. This will not have been the first time the actress has run into issues of independence in her position on the Kering board, yet this time, the outcome could prove quite different… 💰The situation: In September, the Pinault family's investment company, Artémis, moved in on the California-based Creative Artists Agency. In becoming the main shareholder in this talent agency that represents a wide array of A-list celebrities (Margot Robbie (CHANEL), Nicole Kidman (BALENCIAGA), etc.), Artémis threw a potential spanner in the works for Kering and Emma Watson. ⚡The dilemma? Emma Watson figures amongst the many celebrities represented by the agency. This newfound proximity between the Pinault family and Watson could thus complicate the renewal of the actress's status as an independent board member. ❌Indeed, these concerns mirror an earlier predicament that arose at the time of Watson's appointment in 2020. While Watson was in the process of joining the board, Kering was simultaneously negotiating a brand ambassador contract with her—negotiations that were subsequently abandoned to ensure the actress's independence. This begs the question: could Emma Watson's position on the board be jeopardised by Artémis's financial involvement in her talent agency? To read more about this predicament, read our free investigative article: https://lnkd.in/eYGy3RMk
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With Pinault to Acquire CAA, What Could Deal Mean for Models?: François-Henri Pinault, chairman and CEO of luxury group Kering, is set to acquire Hollywood agency Creative Artists Agency (CAA), which has been valued at over $7 billion. The move will strengthen Kering's position in the market and enhance its competition with fellow luxury conglomerate LVMH. This acquisition may also result in potential changes to model contracts, potentially allowing models to unionize and offering them better working conditions. If successful, Kering's rivals may struggle to find models to represent their brands. - IP topics: Intellectual Property topics! #ip #intellectualproperty #copyright
With Pinault to Acquire CAA, What Could Deal Mean for Models?
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In 2023, both Louis Vuitton and Gucci achieved remarkable success with their Pre and Cruise destination shows. Held in Seoul, these shows generated nearly double the earned media value compared to their regular schedule. Versace’s collaboration with Dua Lipa for La Vacanza during the Cannes Film Festival was a strategically designed event that effectively captivated audiences. The key to achieving successful off-schedule and mid-season shows lies in highlighting the brand amidst the competition. Our latest report, “2023: A Year in Data,” in collaboration with KARLA OTTO, offers unique insights derived from proprietary data and creative analysis, providing valuable guidance for brand marketing professionals. Delve into the report now and explore the top 10 data-defined moments of 2023. Download here 👇 https://lnkd.in/gVsBHZBU . . . #YearInReview #2023 #CultureShift #BrandMarketing #influencermarketing #dataanalytics #socialmediamarketing #chanel #versace #dualipa #boss #gucci #louisvuitton #saintlaurent
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Scarlett Johansson carry her lovely Prada bag, Natalie Portman think her Christian Dior bag is beautiful and Penelope Cruz love her Chanel bag. This is like the new trend ad agency love to do recently, get in the top rate Hollywood actress personality into the bag as if give the bag a soul. Designers bag is not a commodity product, they are not competing each other with commercial yardstick such as the value of money, nor they are not competing from design or other aesthetic factor which is very subjective. But instead they competing to earn a such precious image which would be associated with their bag. Because that's what the customer get by buying their bag. And because of that, they need Penelope, Natalie and Scarlett. https://lnkd.in/gGWnE5iS
From screen to reality. Scarlett Johansson interprets herself leaving the studio in a scene from the new Prada Galleria campaign, a film by Jonathan... | By PradaFacebook
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Great marketing move: smart, attention-grabbing, and humorous, perfectly capturing the tone of the show. This is how Netflix brandjacked Rolex, Cartier, Chanel, and Hermès to promote the new season of "Lupin," a series about a charismatic thief and master of disguise. There's one thing missing on all the posters: the jewelry has mysteriously disappeared. Guess how? #netflix #ads #marketingcampaign
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A Barbie effect @ Kering ? Talks are under deep secrecy with nothing yet official. Why could Kering be interested in a $7Bn-worth majority stake in Hollywood's Creative Artists Agency? Beyond Salma Hayek and collaborations with artists for marketing, Kering's maisons already have a special relationship with cinema: Gucci's magic catwalk on Hollywood bvd & Saint Laurent now creating its own production company. A CAA deal could certainly 1/ enhance such Brand stories 2/ secure exclusivity for artists over competitors (LVMH, L'Oréal , Richemont, CHANEL) ...or simply raise dramatically the bills 💰💰💰. However, the strategic answer might lie deeper: CAA gives prime access to C.U.L.T.U.R.E which is the current buzzword in luxury (...together with #hospitality). In fact, Hollywood and CAA are at the very source of worldwide cultural moments. Movies require years to prepare with stars' calendars being booked well ahead, making CAA and the studios the 1st to know what and who will be 'hot'. They can provide major strategic insights and push trends, allowing Kering to own the topic and to plan striking global #marcoms story-arcs. Even if not 100% luxury, the global impact of #barbiethemovie is a typical case-study. Remember Robbie Margot is represented by CAA and Chanel's ambassador. If rumours become reality, Kering will be the 1st to achieve such a unique and powerful type of business integration. Extremely clever 🏆 ! #kering #creativemarketing #culture #luxury #innovation #business #cinema #fashion #integratedmarketing #barbie #businessoffashion #strategy #clever https://lnkd.in/ey3eegAz
Kering boss Pinault in talks to buy majority of Hollywood agency CAA, source says
reuters.com
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The luxury fashion brand Balenciaga is facing a severe reputational crisis due to their recent ad campaign, which has been accused of promoting child abuse and pornography. Here are the key ORM lessons from this incident: - Failure to monitor online presence: Balenciaga's slow response to the backlash allowed the crisis to escalate. - Importance of transparency: The brand's initial vague statement fueled further outrage, highlighting the need for clear communication. - Crisis management strategy: Balenciaga's eventual apology and legal action against the campaign's creators demonstrate the importance of having a solid crisis plan in place. - Long-term reputation impact: This incident will likely have a lasting impact on Balenciaga's brand image and customer loyalty. Balenciaga's ORM crisis serves as a stark reminder for businesses to prioritize online reputation management, transparency, and crisis preparedness to mitigate reputational damage and maintain customer trust. #Balenciaga #ORM #CrisisManagement #ReputationMatters #Balenciagacontroversy
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Less is More: Embracing Simplicity and Familiarity In a world of extravagance, the philosophy "LESS is MORE" remains impactful. Sometimes, a simple song and relatable video connect more deeply with audiences than elaborate productions. This minimalist approach fosters familiarity, seamlessly introducing new products. Miley Cyrus’s campaign with Sabato De Sarno for Gucci Flora Gorgeous Orchid Eau de Parfum exemplifies this. The campaign blurs reality and imagination, telling a story of empowerment and self-love, perfectly capturing the fragrance's essence. Miley’s natural charisma and the perfume's enchanting essence highlight how simplicity and authenticity make a powerful impact. "Miley Cyrus for Gucci Flora," released in July 2024 in the U.S., demonstrates how to reuse a video concept to your advantage. Do you like that? #celebrityb2c #FragranceMarketing #PerfumeCampaign #ScentStrategy
Miley Cyrus for Gucci Flora
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Love to see some 2024 trends in eyewear on the red carpet!