Awesome night celebrating two of the best at Penn State Great Valley! Meridian SVP of Marketing Jessica Annas delivered the keynote speech at VISTA.Today Millennial Superstars awards reception, where her marketing teammate Cassandra Woleschok was an honoree. Check out her speech at the link below! https://lnkd.in/etmBze2H
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Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/eNP8YRGQ
HARRISBURG MAGAZINE DECEMBER 2023
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Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/gs68p8Be
HARRISBURG MAGAZINE DECEMBER 2023
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With my final semester at the University of Florida coming to an end, I wanted to take a moment to reflect on my experience in PUR3211: Diverse Voices in Public Relations instructed by Dr. Ajia Meux. This course focused on the role that diversity, equity and inclusion (DEI) play in the field of public relations. This course taught me about the importance of DEI everywhere, especially how it impacts individuals and companies as a whole. This semester, I was able to participate in weekly discussion posts, where I was able to hear about the perspective of my peers on different aspects on DEI, like morality, social media and public statements. I also played a role in conducting a team study with my peers on Costco, where we analyzed their current DEI efforts and created a SWOT analysis for the past, present and future of the company as a whole. Here is an article my group used for our presentation: https://lnkd.in/d-qCT6a9. Other groups presented on companies like Home Depot and Ford Motor company. DEI is always growing; and I am eager to use the knowledge and skills I learned this semester in my future endeavors. Go Gators! #DiverseVoices
Costco Diversity Study
figfirm.com
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As we delve into strategic conversations with our clients, we're often curious... How does your current marketing strategy foster genuine customer connection, meaningful engagement, and lasting affinity? After all, in an ever-evolving landscape, an authentic approach is paramount. Our top recommendation? Embrace inclusivity by tapping into the power of the HBCU demographic. Inclusivity isn't just a buzzword—it's the cornerstone of brand longevity and an avenue to boost revenue. We thought we'd share a few of our reasons why... Buying Power: Black Gen Z's purchasing power is a force to be reckoned with, reaching an estimated $44 billion. Ignoring this influential consumer segment means missing out on a key market share. Brand Reputation: Companies that prioritize inclusive marketing are seen as socially responsible and progressive. Long-Term Customer Relationships: Inclusive marketing builds trust with customers by showing that a business values and respects its entire audience. Trust is a foundation for long-term relationships crucial for business sustainability. Launch into Black History Month with a robust strategy for inclusivity in 2024! Connect with us to learn a bit more.
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Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/g5jbe5nM
HARRISBURG MAGAZINE DECEMBER 2023
https://issuu.com
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Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/gexppDWj
HARRISBURG MAGAZINE DECEMBER 2023
https://issuu.com
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Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/gi_wMdcV
HARRISBURG MAGAZINE DECEMBER 2023
https://issuu.com
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Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/ebCpdXu2
HARRISBURG MAGAZINE DECEMBER 2023
https://issuu.com
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Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/eY2CkZEc
HARRISBURG MAGAZINE DECEMBER 2023
https://issuu.com
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