Wow. The treasury of nature. During large national campaign periods in China, Orkla Health Asia Pacific invites Chinese influencers to visit Lofoten to experience and share content from the sourcing areas of Möller's Tran, Cod Liver Oil. 💧 The distinctive Nordic nature, pure waters, traditional fishing and freshness quaranteed by the unique Möller's Tran production process has captivated Chinese Family and Health influencers. In may we have again invited a selected group of top Chinese influencers to visit Lofoten as part of our 2024 Møllers Spoonful of Life campaign in China. 💧 China is the second-largest Omega-3 market in the world, and with a population of 1.4 billion people the Omega-3 market is massive and growing rapidly. Despite being new to the Chinese market, Möller's is already making a significant impact and gaining interest as the oldest Omega-3 brand in the world with its unique liquid format. 💧 The influencers are traveling to Norway to develop content for local media channels, and the pictures, videos and articles are gaining massive interest. On previous occasions live streaming attracted over 18 million views and broke sales records. Remarkable initiative form Orkla Health Asia Pacific led by Bjorn Kruizenga, Chloe Zhao, Sihui LI, Anne Valerie Solhaug, Knut Espen Bryhn and Hanne Rølling Nymand. #Mollers #omega3 #codliveroil #health
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Digital Analyst at Touche Media | Expert in Data-Driven Marketing Strategies & Social Media Analytics
⭐️my thoughts on the topicals brand trip Big ups to the phenomenal team at Topicals especially Olamide Olowe and Natalie Browne Holmes 🚀✨ Amidst the vibrant rhythms of the Detty December movement, Topicals has brilliantly orchestrated a strategy that resonates with the beats of Ghana's cultural celebration. 🎉💃 Influencer Magic: The selection of influencers – Kirah Ominique, Uche Natori, Indiyah, Dami Hope, and Tega Alexander – was pure magic! Each influencer, with their unique niche, brought a symphony of diversity and authenticity to Topicals' Detty December journey. 🌍✨ Documenting Success: I've taken the liberty to compile my thoughts on the Ghana brand trip and its resounding success. This document encapsulates my perspective on how Topicals has elevated the Detty December experience, blending skincare seamlessly with cultural celebration. I look forward to sharing insights and sparking discussions with the team! Topicals is not just a skincare brand; it's a movement, a cultural connector, and a testament to the power of intentional marketing. 💫 Let's continue leading the way together! 🌐🚀 #Topicals #DettyDecember #CulturalConnect #MarketingMagic #TeamTopicals 🌟👏
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Founder @Enlybee | Strategic Global Marketing, Digital Strategy, Digital & AI Solutions, Educational Sector Project, China Market Entry | UK Business Award Winning Project
Are you successful with your local market in 𝙀𝙪𝙧𝙤𝙥𝙚 𝙖𝙣𝙙 𝘼𝙢𝙚𝙧𝙞𝙘𝙖? 🌎 Have you also managed to expand successfully into China? 📈 That’s a lot of consumers on your books already! But recently a medical company with the same overall profile approached us this week with another requirement: they want to 𝙘𝙖𝙥𝙩𝙪𝙧𝙚 𝙩𝙝𝙚 𝙣𝙞𝙘𝙝𝙚 𝙢𝙖𝙧𝙠𝙚𝙩 𝙩𝙝𝙖𝙩 𝙞𝙨 𝙩𝙝𝙚 𝘾𝙝𝙞𝙣𝙚𝙨𝙚 𝙙𝙞𝙖𝙨𝙥𝙤𝙧𝙖 𝙞𝙣 𝙀𝙪𝙧𝙤𝙥𝙚. 🎯 This segment of the market often uses their own social media channels over the common channels such as Facebook, Instagram, Tik Tok etc, so the reality is there are many you never reach. ⁉️⁉️⁉️ This is a channel mismatch. ❌ Have you heard of Xiashongshu? Xiaoshongsu (also known as Little Red Book, or 𝘾𝙝𝙞𝙣𝙖'𝙨 𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢) is recognised as one of China’s most influential lifestyle platforms and a pivotal consumer decision-making portal. ✅ Check out our guide below 👇👇👇 https://lnkd.in/e2sj_PJK And thanks to a vast network of influencers and user-generated content, Xaoshongshu is unparalleled in 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙞𝙣𝙜 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙘𝙝𝙤𝙞𝙘𝙚𝙨, 𝙢𝙖𝙠𝙞𝙣𝙜 𝙞𝙩 𝙖 𝙥𝙧𝙞𝙢𝙚 𝙚𝙣𝙩𝙧𝙮 𝙥𝙤𝙞𝙣𝙩 𝙛𝙤𝙧 𝙗𝙧𝙖𝙣𝙙𝙨 𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜 𝘾𝙝𝙞𝙣𝙖 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝘾𝙝𝙞𝙣𝙚𝙨𝙚 𝙙𝙞𝙖𝙨𝙥𝙤𝙧𝙖. 🤩 Take a look at the image below and book a demo call with us to see if Xiaoshongshu is the right channel for you. If so, we can help you explore the inherent opportunities ahead of your competitors. 🤙 One top insight is 𝙩𝙝𝙚𝙧𝙚’𝙨 𝙖 𝙘𝙤𝙪𝙣𝙩 𝙤𝙛 81% 𝘽𝙪𝙮𝙞𝙣𝙜 𝙖𝙛𝙩𝙚𝙧 𝘽𝙧𝙤𝙬𝙨𝙞𝙣𝙜 on Xiaohongshu. Isn’t this the dream number you’d like to have for your company?!? 😎😎😎 *This image is partially created by AI* -- #marketing #xiaohongshu #chinesesocialmedia
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Building Brands Through Strategic Marketing & Creative Content | Marketing Coordinator | Project Management
👀 Here are my thoughts about the new influencer trip from Tarte Cosmetics Do you remember the influencer trip to Dubai last year and all the controversy surrounding it? The same scenario just unfolded with the recent trip to Bora Bora. People are calling out Tarte and the 30 influencers who participated, criticizing the extravagance of the trip, including the packages they received beforehand, the private jet, the resort, etc. Comments on platforms like TikTok and Instagram are a mix of those who love this kind of content and those who hate it, expressing that they don't want to buy from Tarte because they no longer feel connected to the brand after these luxury trips. Both the public and experts are claiming to have influencer fatigue, as they find it hard to trust recommendations for Tarte products, suspecting everything is sponsored. The interesting aspect is that Tarte doesn't necessarily need influencers to sell its products. As an internationally well-known brand in the industry, why do they continue organizing these trips, knowing they will face backlash as they did before? The answer is simple: to remain relevant. People across social media are talking about Tarte, whether in a positive or negative light. Perhaps individuals who were previously unfamiliar with Tarte now know about the brand, and this increased awareness might influence their decision to buy (or not). Tarte's objective wasn't necessarily to drive sales from these trips; the primary goal was to stay relevant and keep people talking about the brand. What are your thoughts about the trip? 🤔 #marketingopinion #marketingconsultant #beautycommunity
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ENGAGEMENT STRATEGIES: WESTERN VS CHINESE SOCIAL MEDIA Jing Daily Key Takeaways: 📊 The overseas Chinese demographic avidly engages with both Western and Chinese social media platforms, aspiring to the luxurious lifestyles showcased across these platforms. They move beyond traditional brand communications like newsletters and websites, seeking inspiration from Key Opinion Leaders (KOLs) on both Western platforms like Instagram and Chinese platforms like Xiaohongshu (RED). 🗣 Brown Lee, Managing Partner at Kollective Influence, explains: “The way overseas Chinese and consumers in China gather information varies, yet there are intersections. Overseas Chinese are likely to broaden their sources, including YouTube, Instagram, and brand newsletters as well as RED, leading to a more rounded collection of insights. 📱 Overseas Chinese influencers have a significant impact on the diaspora due to the close-knit nature of these communities. Influencers, or KOLs, play a critical role in shaping luxury market perceptions and preferences among the diaspora, particularly for niche brands and emerging trends. 💥 Performance data from LTK, a digital marketing platform, indicates that Chinese creators in the US have an average order value (AOV) 1.3 times higher than their US peers, with most purchases made by Chinese residents in the US, and a smaller percentage from Chinese in the UK and EU. This highlights the purchasing power and influence of overseas Chinese. 🏹 For brands eyeing entry into the Chinese market, collaborating with overseas KOLs is an effective strategy to build awareness and establish trust among target audiences. Brown Lee suggests, “I believe focusing on the overseas Chinese community is valuable and meaningful for these brands, rather than just pouring all the money into China.” LEARN MORE: https://lnkd.in/dNWJkW2w #web3 #investment #ai #metaverse #fashion
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Joining PT. Galenium Pharmasia Laboratories, I see immense potential in revitalizing the JF brand. Despite its 44-year legacy, which underscores its credibility and trustworthiness, the brand has faced challenges in recent years, particularly in staying relevant to younger audiences. The image of JF has become dated, making it essential to refresh the brand while retaining the trust it has built over decades. With a strategic focus, we’re set to reestablish JF’s presence in the market, specifically targeting the Gen-Z audience. Why Gen-Z? Because this is the stage where many first face acne, a challenge that can impact their confidence just as they’re beginning to explore and express who they are. To truly connect with this vibrant generation, we’ve introduced a new tagline for our Anti Acne series: 'Jerawat Pergi, Jadi Free Berekspresi.' This speaks directly to Gen-Z, offering them the confidence to express themselves freely. Beyond a new TV commercial, we’re introducing interactive social media campaigns, influencer partnerships, and on-ground events that resonate with Gen-Z. These efforts aim to modernize the brand, ensuring JF remains a trusted ally for the next generation. #JFreeBerekspresi #JFriends #JFTheSkinSpecialist
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Hashtags associated with ‘yogurt bowl’ have been taking over #Xiaohongshu lately, so here’s 4 quick tips for F&B brands specializing in, or carrying yogurt products (strained #yogurt or Greek yogurt) in #China👇🏼 🍨 Innovation is Key: Blend traditional Chinese flavors with your yogurt to cater to local tastes. 🍨 Social Savvy: Utilize WeChat and Xiaohongshu for brand storytelling and engagement. Leverage these platforms for direct sales and building a loyal community. 🍨 Influencer Partnerships: Collaborate with influencers who resonate with your brand. They're not just promoters but pivotal in shaping consumer preferences towards healthier, quality choices. ✨ Building relationships with relevant KOLs can help amplify your brand's reach and influence, especially in terms of product comparison and selection. The content perspective of KOLs is more likely to influence consumers' perceptions and cause behavioral changes. 🍨 Offline Experience: Don't underestimate the power of offline interactions. Pop-up stores can significantly boost brand visibility and consumer engagement.
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II Health-hacker I Green Gastronomist I Nutrition & well-being consultant I Content Strategist I 40 under 40 II
#FactsFri Ever wondered what's behind the enticing facade of Britannia Nutrichoice biscuits? While the front proudly declares '0% maida,' it's crucial to flip the pack and uncover the subtle truth – refined palm oil nestled in the ingredient list. But what we consumers made to see earlier Farhan Akhtar and now Ranveer singh promoting #Britania #Nutrichoice as #healthy choice by chanting ‘’Feel the Fit”. It's intriguing how these influencers can sometimes mislead us. From their glamorous allure to the enticing product presentations, it raises questions about how industries might be subtly fooling us. Why do we follow these influencers blindly? Is it the charisma, the trust, or the aspiration? Let's challenge ourselves to think beyond the surface. Are these influencers themselves conscious consumers? Do they truly endorse and consume the products they promote? It's time to demystify the glamour and make informed choices for our health. Join the movement of mindful consumers and prioritize well-being over blind endorsements.
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🚀 Unveil the RED Trends: Empowering Content Control 🧐 RED, often dubbed the 'Chinese Instagram,' spotlights content quality over influencers. It's the go-to platform for brand-consumer connections in China. 🔒 Notable brands like Dove, Neutrogena, Nivea, and Estee Lauder faced platform blocks for 'false marketing,' especially regarding medical claims. 💡 Case Study: Estee Lauder Influencer posts with controversial suggestion of having the 'Advanced Night Repair' in Medical Insurance Program led to immediate removal. 🚫 Why the Block? ❌ Implying medical efficacy ❌ Inappropriate promotional gimmick ❌ Non-CFDA-registered product from lab Download our mini report 👇 for a closer look, or explore more of the Chinese social media landscape from our <2024 China Social Media whitepaper>! 👉 https://lnkd.in/gDcimeEE #SocialMediaTrends #DigitalMarketing #MarketInsights #DoubleVConsulting #BrandRevamp #Chineseconsumers #Chinamarketing #Chinaecommerce #Socialmedia #Influencermarketing #Contentmarketing #Cases #Insights #RED #Xiaohongshu #Socialcommerce #ChinaSocialMedia
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We are proud to share our research featured in the International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 7, 2020. Study Title: Impact of Social Media Marketing on Consumer Buying Behaviour of Youth Authors: @Jongdee Phusalux, @Kittisak Jermsittiparsert, @Chompoo Saisama, @Naiyana Wongjunya Abstract: This study explores the influence of social media marketing on the buying behaviours of Malaysian youth (ages 18-24). Utilizing a survey of 289 respondents and analyzing the data with structural equation modeling (SEM), we identified key factors driving consumer behaviour. Highlights: Word of Mouth (WoM): The strongest factor influencing brand preference, loyalty, and willingness to pay a premium. Other Influencers: Interaction, entertainment, and customization. Brand Equity: Found to moderate the effect of entertainment on brand loyalty and premium pricing. Practical Implications: While our findings are specific to Malaysia, they offer valuable insights for marketers globally. For an in-depth look, read the full article: https://lnkd.in/eT6pTF-f #Research #SocialMediaMarketing #ConsumerBehaviour #Youth #BrandLoyalty
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“Thailand is planning to enlist Chinese social-media influencers to hawk things as part of the Southeast Asian nation’s bid to shore up exports to the world’s No. 2 economy. Thirty to 50 of China’s top influencers will be invited to Thailand for a week in May, Commerce Minister Phumtham Wechayachai said in an interview with Bloomberg News in Bangkok on Tuesday. The intent is to get them to livestream about Thai goods, he said. ‘The world is changing,’ Phumtham said. ‘We have to think about new ways of selling things.’ What’s in it for the influencers? The government will share profits from the sales with them to incentivize their efforts. ‘If it fails, we lose nothing,’ Phumtham said. ‘If it’s successful, we plan to expand this (tactic) to other things.’ While Thailand has in the past thought up the idea of tapping influencers to boost tourism, the latest initiative comes after exports to China dropped for the first time in seven years in 2022 — relegating the Asian giant to the No. 2 spot after the U.S.” “Ensuring growth of exports is key to achieving Prime Minister Srettha Thavisin’s goal to boost annual economic output to 5% during his term. That’s an ambitious target for an economy, where growth has averaged just 1.8% in the past decade, making it the region’s laggard. That performance was due to cycles of military coups and political instability, which eroded investor confidence and competitiveness against peers like Vietnam, Malaysia and Indonesia. Exports, a key engine of the Thai economy, contracted 1% in 2023 after notching 5.4% growth in 2022. The Commerce Ministry set up a 2024 working target of 1%-2% export growth, while the Finance Ministry forecast a 4.2% rise in the sector that normally accounts for about half of the country’s gross domestic product. In tandem with the plan to use Chinese influencers to grow exports, Thailand is also exploring ways to promote local products and tourist destinations through placements in an upcoming ‘boys love’ television series.” “The government has tapped two popular Thai heartthrobs who command a massive following across Southeast Asian markets, China, South Korea and Japan to help with the mass-marketing effort through their upcoming new show called !Shine.’ Phumtham recalled meeting the actors, Phakphum ‘Mile’ Romsaithong and Nattawin ‘Apo’ Wattanagitiphat, last week to launch the project in front of hundreds of screaming fans — many of whom hailed from Malaysia and Singapore. The government also will unveil a pair of ‘girls love’ actresses who have been recruited to join the initiative ahead of a Pride Month event in June. ‘I didn’t understand the power of love until after the press conference,’ Phumtham said, adding that he expected the collaboration to generate about 2 billion baht ($560.8 million) of economic value. In December, Thailand’s parliament passed the first reading of a draft amendment of the country’s Civil and Commercial Code to legalize same-sex marriage.”
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