On this #Juneteenth, QVC honors this significant day in history through reflection, celebration, and continued education.❤️
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Marketing @ the Intersection of Culture & Social Impact | 2022 Forbes 50 Most Entrepreneurial CMOs | Black Dollar Index Founder | Do It For The Equity
I'll be honest, I'm not seeing a ton of corporate Black History Month action yet this year and I am hoping that changes. With that said, everyone keeps looking for the ACCOUNTABILITY, so this year I want to discuss these campaigns more critically and constructively. Starbucks: Kudos for: ⚖️ Not backing down in light of racial justice attacks 🎨 Leaning into the BHM theme by enlisting Seattle artist Damon Brown. 💵 Donating to racial justice causes that help change policy Questions: 💰 How much are you committing to Black-centered nonprofits? How/when is that amount determined? 🧾 Do the proceeds from the cups go towards something equitable? Opportunities: I would love to see a BHM program that's more integrated into your business operations. A BHM kickoff that extends beyond February would be amazing. A couple of thought-starters: 1️⃣: Donate to nonprofits that directly benefit your industry and supply chain, such as Black farmer initiatives or a Black trade association. 2️⃣: I would personally love to see smaller Black-owned brands like Hella Tea Oakland and Brooklyn Tea get some sort of spotlight, partnership, or support from a big brand like Starbucks. I look forward to seeing how much goes to racial justice organizations and what stories you uplift during the remainder of the month. Sincerely, Kelle, a Racial Justice Advocate
Every year, the Association for the ASALH: Association for the Study of African American Life and History chooses a different Black History Month theme, and this year’s theme is “African Americans and the Arts”, so this month we are going to see a lot of artist partnerships. First up, Starbucks . The coffee giant partnered with Seattle artist Damon Brown to create something that can live beyond February. Take a look at their activation, some considerations, and the things we know about Starbucks. What are your thoughts — did Starbucks go #beyondthesurface? #blackhistorymonth #blackhistory #starbucks #corporate #brandcampaign #racialequity #blackdollarindex #blackdollarindexbhm
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2023 Ad Age Leading Women Recipient, Inclusive Leadership Coach, Inclusion Management Consulting, Solution Building, Writer, Speaker
Appropriation or appreciation? Mita Mallick from ADWEEK asks this question as Starbucks introduces its "Asian-inspired" Refreshers. The brand's "failure to credit the rich heritage of the Asian beverage" suggests appropriation, but I contend that appropriation is the failure to hire enough Asian, Black, and Latino Americans in the boardrooms, the C-suites, and the senior executive ranks while exploiting these cultures. Marketing and advertising have done this for centuries and continue to do so in this century. Appropriation is exploitation without representation in the highest ranks of the marketing and advertising profession. Black Americans are very familiar with this question. A few years ago, in an excellent and fiery speech at the BET Awards, actor and activist Jesse Williams said it perfectly: “We’ve been floating this country on credit for centuries, and we’re done watching and waiting while this invention called whiteness uses and abuses us, burying Black people out of sight and out of mind while extracting our culture, our dollars, our entertainment like oil, black gold, ghettoizing and demeaning our creations, then stealing them, gentrifying our genius, and then trying us on like costumes before discarding our bodies.” As members of the marketing and advertising industries flock toward Cannes this June, the real exclusionary power of cronyism, greater than all the other isms, will be on full display, overshadowing the valiant efforts of those doing the hard yards of trying to encourage these industries to truly reflect and respect the increasingly multicultural and global audiences that feed their coffers. In the face of backlash, my comrades and I in inclusion and diversity management continue to hustle to make the leaders of the marketing and advertising industries live up to their promises of inclusion and equity. Diversity theater, whether it's Starbucks Refreshers, Bubble Tea, or Juneteenth Ice Cream, is evidence that the "show" must always go on. Sell your empty promises and tickets to the show somewhere else. To paraphrase Mr. Williams, we're all "done" indeed. #inclusionmatters #advertising #DEI #Dowhatmatters
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Principal, Chappell Communications Group | Social Media Strategist | Social Justice & Culture Writer
Black love, does your brand have it? In a content saturation space, many brands are vying for Black love; the affinity and advocacy of the African American market. Like all relationships, trust plays a key role in the sustainability and success of the relationship. Black culture is often leveraged for social credence and as a way to gain traction with Black consumers. But as Lauryn Hill put it, ”How you gon' win when you ain't right within.” Black love starts with the brand’s internal practices and continues with holding a sense of reverence for culturally nuanced experiences and values. Hot combs on Sunday mornings, cookouts where uncles yell at you to “walk it off” after you get hurt playing, and often hearing, “you smell like outside” as a kid all elicit nostalgia that are unique to Black consumers. Black culture and Black issues illustrate a fuller narrative of Black experiences, which are not monolithic. It’s about seeing the white space and how your brand comes in a support role to evolve the storytelling. According to GlobeNewswire, the top ten brands that resonate with Black consumers are: Walmart, YouTube, Lysol Pro Solutions, Sprite, Visa, McCormick & Company, Dove, Febreze, Netflix, and Google. In particular, based on the insight of representation alone, Netflix has a dedicated Instagram handle titled Strong Black Lead, which acts as a digital hub for the streaming services’ Black storytelling vertical. There’s a pay divide between Black content creators and their white counterparts. Therefore, YouTube launched YouTube Black Voices, which connects Black content creators to funding and resources to help boost their content. Music and celebrities are just surface qualities that may get you in the door with Black consumers, but having and maintaining shared values is what builds relationships and Black love. #BlackLove #ValentinesDay #happyvalentinesday #brandloyalty #relationshipbuilding
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Reebok led by Todd Krinsky has circled back to sign their 1990’s ‘cash cows’, Shaquille O'neal and Allen Iverson to regain brand relevance plus save a struggling company experiencing massive decreasing revenue. The data shows that 88% of Reebok company value is extracted from commercializing Black Culture. (Harvard Cultural Intel Report 2022) Now owned by the Authentic Brands Group led by Jamie Salter that specializes in monetizing likeness rights, expect the grinding mill of cultural exploitation to amplify at the detriment of Black communities. We call forward Authentic Brands Group and Reebok to get a BLACK STAMP ethical trade certification for the commercial use of Black Culture. Learn more here about the stamp: https://lnkd.in/gbnX5juH Its not OK to take more than you give to Black communities. #WeCreate #CompaniesTake #CultureMakesProfits #WealthGapExpands #EthicalTradeMatters
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Gymshark right point Wrong Season... Unpopular opinion, I know But hear me out… Gymshark introduces us to the Diffuse Sweat Headband. This campaign launched this February. Now, don’t get me wrong I love Gymshark. They incorporate people of colour into their brand effortlessly. However, this campaign rubbed me the wrong way. I felt this went live this month for the sole purpose of Black History Month. And no, it's not a good thing. Strategically publishing a campaign for the - Exposure - Community it brings Feels lowkey like extortion. Be authentic; don’t wait until a black season to push out campaigns. There are 11 other months in the year 💗
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Reflecting back to February 16th, 2009, I could never have predicted the whirlwind journey that awaited me at QVC. What initially began as a short-term commitment to cover a maternity leave soon evolved into an interesting 15-year trek filled with growth, laughter, and full of unforgettable moments. At QVC, we playfully acknowledge one of our unofficial "guiding principles" (😉) – the only constant is change. Embracing this mantra has been pivotal in navigating the twists and turns of my tenure here. From coding for the QVC Deutschland content team to spearheading digital initiatives For QVC Japan, each transition required adaptability and a steadfast demeanor. But amidst the ebb and flow of change, it's the extraordinary individuals I've had the privilege to collaborate with who have truly made this journey remarkable. To my countless leaders and colleagues, your camaraderie has transformed (almost) each day into an exciting adventure. Transitioning from local to global operations posed its fair share of challenges, particularly given my linguistic shortcomings at the time. Nevertheless, armed with determination and a trusty companion in Google Translate, I embraced the transition with gusto. Undoubtedly, there were moments of uncertainty – instances where I found solace in the age-old tactic of "closing my eyes and hoping for the best." Yet, it's through these trials and errors that I've gleaned invaluable lessons. I recall the moment with John Lauser, caught me off guard during an introductory session. It led me to spontaneously articulate my "why-I-am-in-IT statement," which amusingly emerged as "bringing light to the dark side," a playful nod to the beloved Star Wars movies. This unexpected turn became a pivotal crossroad, reaffirming my belief in my vision and the importance of staying true to my principles. As I reflect on the past 15 years, I'm grateful for the opportunities, the obstacles, and the delightful memories that have shaped this chapter of my life. And as I gaze towards the future, I do so with humility and excitement, eager to embrace whatever adventures lie ahead. Here's to 15 years of laughter, growth, and the boundless potential of what's to come! 🚀 #QVC #WorkAnniversary #AdventureTime #LoveMyQurateRetailGroupJob #IWorkAtQurateRetailGroup #LoveMyQVCJob #IWorkAtQVC
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Global DEI Thought Leader - Sr. Vice President Global Diversity, Equity and Inclusion Hyatt Corporation. Author "Diversity Done Right " Navigate me to coach differences in the workplace and beyond
"diversity done right " Representation Matters: They motivate us, give us someone to emulate, and teach us how to overcome obstacles. If that person looks like us or shares a similar background, we're more likely to be able to identify with them and imagine ourselves in that positions of all kinds. There Are Now Black Santas at Walt Disney World and Disneyland for the First Time in History Black cast members had never portrayed the character in the parks' 66-year history — until now. Disney Santas are showing that representation matters. For the first time in history, guests at both Disneyland and Walt Disney World will see Santa Claus portrayed by Black cast members. " diversity done right " was named by Amazon as: Top New Release #1 Best Seller #1 Best Business Diversity, and Inclusion (book) #1 in Human Resources (book) #3 in Social Science (book) on Amazon #diversity #changestartshere #WILEY #Amazon #BarnesNoble Don't forget to place your pre-orders:
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Let's unpack this! Today, consumers are demanding TV, advertising, and film with characters that look like them, but behind the scenes Black creatives are not being given the same opportunities to shape the narratives that are being told on screen. It's great to see characters on our screens that represent us, but oftentimes, characters don't resonate because they're written by people outside of the communities that they are meant to represent. We're changing the advertising industry by connecting Black producers and directors with brands who want to do more than just say they care about inclusivity. Our work is for brands who want to create meaningful advertising that truly represents the audience it's speaking to. We're INVISIBLE. And we're here to be seen. #blackdirectors #inclusiveadvertising #DEI
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Listen and learn more below!
Disney is celebrating Black heritage throughout the month of February and beyond by shining a light on Black stories and voices across the company, and honoring the creativity and resilience of Black creators, storytellers and magic makers. Meet Jan, VP, Global Marketing Partnerships, at the Walt Disney Studios; Nzinga, Executive Producer, Race & Culture, ABC Owned Television Stations; and James, Coordinating Producer II at ESPN – employees who are bringing audiences some of the most captivating stories in sports and culture across Disney Entertainment and ESPN. Learn more about them here: http://di.sn/6044VFGYa #BlackHistoryMonth #ReimagineTomorrowTogether
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Momma at Work From Home/ Fresher & Experience Jobs
1moInspiring!