Here's how we helped a new plant-based meat brand launch into Walmart: Patrick Baskin was tasked with positioning the Century Pacific Food, Inc. brand unMEAT — which was already proving to be a success in the Philippines — favorably for the average American consumer. This would be challenge for a few reasons: - The vegan category is currently facing scrutiny. - This was a new brand with no existing recognition or loyalty in the US market. - Not only did he have to create brand awareness and build an online presence virtually from scratch, but he was also on the hook for driving sales at retail. - His team is lean. Knowing the power of high-volume drive-to-retail UGC, he tapped Crafted because of our core focus of driving traffic into stores via nano and micro-influencers at scale. All within our self-service platform, Crafted helped: - Develop the brief - Set up the campaign in our platform - Facilitate the flow of quality micro-influencer proposals - Priced all creators programmatically based on projected reach - Report metrics in real time All Patrick had to do was approve creators and video drafts. The campaign results exceeded our expectations: - $12.87 CPM (against goal of $33) - 2,490,711 views (260% of goal) - Helped drive 30% YoY sales lift Thank you Patrick and the unMEAT brand team for your partnership this year! I can't express how grateful I am that you are a Crafted 'power user' and a joy to work with 🌱
Impressive work, Sarah Nesheim! The journey of launching unMEAT into Walmart must have been quite a ride.
The lift speaks for itself! Love to see the breakdown!
This is pretty cool!
Well done! Great example to show that to fully capitalize on the potential of UGC, brands need to build a strong and successful community to tap into customer needs and preferences, gaining valuable insights and feedback. 😊
"Impressive results and collaboration! 🌟"
Helping brands drive retail sales with digital media
2wFull case study here: https://www.usecrafted.com/blog/unmatched-reach-how-crafted-drove-30-sales-lift-at-walmart-for-unmeat