As bloc lotto prizes reach the stratosphere in Illinois and elsewhere, this FB memory popped up today.
Part of the wonderful campaign designed by Downtown Partners/Critical Mass to promote stratospherically high prizes. I made the decision, based on Independent Lottery Research's consistent findings that contrary to industry accepted wisdom: A. Relying on PR and free media when bloc lotto prizes went past $100 million to generate awareness was a mistake B. Assuming (never assume my Platoon Sergeant always told me) that everyone knew when prizes were big because of all that PR and free media was a mistake. So, I decided to use paid media with specific prize info creative to make everyone aware of the lottery's Super Bowls.
The funny and memorable Andy Richter creative significantly increased sales per drawing compared to past drawings at the same level, and significantly increased brand awareness and health.
Here's one of the outdoor boards:
CEO of NINE21MKE | Community Health & Nutrition Navigator Student | Service Technician | Healthcare Data Entry | Notary | Medical Assistant
3wI wish this was in my state.