McSHRINKAGE
Chipotle has been getting pretty beat up in the media lately amidst accusations of "shrinkflation" (same prices. smaller portions). However, I can assure you that this technique of cost savings has been going on since the first Marketer realized that "New & Improved" can mean a smaller product size. Take for example the the iconic Big Mac. As the picture below illustrates, the Big Mac ain't so big anymore. It just took a lot longer.
#BigMac #McDonalds #FastFood #QSR #Shrinkflation #Burgers #Chipotle #ChefWorthy #Reviews
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