Zak Brown’s Post

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I know us Formula 1 fans are all up in our feelings after Sunday's #AustrianGP, but can we please keep a cool head and stop it with the sensationalizing and (mainly online) hating on Max/Lando (depending on your affiliation) already? The first fifty laps of the race at the Red Bull Ring were kind of a snooze fest, but boy did the last twenty laps deliver. Max and Lando gave us fire! I don't necessarily like drivers taking each other out (anyone else reminded of Austria 2016 when Rosberg and Hamilton collided in the exact same spot, allowing Max to sneak in for a podium like George Russell did this time?), but this kind of action bodes well for the rest of the season. We asked for close racing, we got close racing! So let's all chill out and not immediately start accusing Max of 'going back to his old ways' and Lando of 'being arrogant ever since he won in Miami' (not my words, all courtesy of the lovely F1 'fans' on social media a.k.a. the internet's toilet). Lando is currently 81 points behind Max in the Driver Standings. This means we could have an actual battle for the championship on our hands. It will require both drivers, as well as their teams, to bring their absolute A-game every single week. To continue delivering peak performance, Max and Lando will have to 💡 be smart about managing risk and reward to decide when and how to attack 💡 regulate their emotions, and not let the heat of the battle knock them off balance 💡 maintain an internal locus of control, to help them focus on controlling the controllables and not worry about anything else Red Bull Racing & Red Bull Technology and McLaren Racing will have to 💡 create/maintain a safe space for people to fail, because that will make them less likely to 💡 be transparent in communication, and crystal clear about roles and responsibilities, while refraining from micromanaging, to stimulate ownership 💡 learn from mistakes and celebrate success to keep the dopamine flowing We're talking about ultimate high performers on ultimate high performing teams so I'm sure this is all second nature to them. But we have to keep in mind: it's very easy to regulate your emotions and maintain a safe space when you're winning. When the pressure is on is when these things are both most important 𝙖𝙣𝙙 most difficult. We're only a few races into this battle so it remains to be seen how intense the fight will be. But I was yelling at my TV again on Sunday, something I haven't done since Abu Dhabi 2021. I'm ready for the action at one of my favorite circuits on the calendar. Bring on Silverstone! #HighPerformance #F1 https://lnkd.in/eP_ESbjt

#F1 reigned by Red Bull in the circuit, but by Mercedes in the P&L… Red Bull Racing, the reigning constructors' champion in the Formula 1 world, has shown remarkable success in terms of delivering record-breaking numbers on the circuit in season 2023. Despite this achievement, it is worth noting that Red Bull Racing still lags behind perennial powerhouses Ferrari and Mercedes when it comes to total revenue. This underlines the multi-faceted nature of revenue streams in Formula 1 teams, where on-track success does not always directly correlate to financial gains. #sports #formula1 #redbullracing #mercedes #ferrari Source: Forbes, Genuine Impact

This chart from Genuine Impact presents the estimated 2023 revenues for Formula 1 constructors, indicating their financial standings independent of their success in races. Despite Red Bull Racing & Red Bull Technology winning the championship, they are ranked third in revenue, behind Mercedes-AMG PETRONAS Formula One Team at the top with $700 million and Ferrari in second place with $680 million. Red Bull Racing's estimated revenue is $510 million, which, while significant, shows that winning on the track does not necessarily correlate to the highest earnings. This can reflect various factors such as historical brand value, sponsorship deals, and commercial agreements that differ from team to team. #datavisualization #analyticsarts #f1

Teammate Comparison – Norris vs Piastri In the last few races there was the explosion of the young Australian talent Oscar Piastri, rookie on a McLaren MCL60 and teammate of another young up-and-coming like Lando Norris. It is therefore interesting to evaluate after twelve races and after Piastri's exploit in Spa what the performance difference is between the two drivers in qualifying. These are approximate analyses, as we do not have comparative telemetry, but nonetheless they give an important idea of how tight the challenge is between these two future stars. We can see how Norris, thanks to his now five-year experience, has prevailed ten times out of twelve, with Piastri fastest only in Saudi Arabia and Belgium; however, the average gap between the two riders remains around 0.17 sec, a truly very low value from a comparative point of view and as a percentage we are around 0.2%. All in all, one of the most interesting comparisons of the year as well as the confirmation that you don't necessarily need experienced drivers to develop a car and make it competitive.

It is heartening to see that the world of motorsport, one of the the most technically advanced sectors, places so much value on the knowledge and experience that 'oldies' can bring to the table. Perhaps those organisations that are struggling because they lack experience and knowledge should take a lead from the very demanding and competitive sport that is F1?

Great to see a strategy come to life. Simple storytelling of a complex story in a relevant and relatable way. This is the power of a true partnership (in all senses).

The power of #feedback! Great clip from F1! Share it, act upon it and continously improve. Sometimes it takes courage to shine a light to things we are not doing perfectly, but would you rather let them stay broken or fix based on feedback and get better? #feedback #customerinsight