The Importance of Repeat Customers for Restaurant Businesses
Restaurants are businesses that have high fixed costs , its a business that can be better described as feast or famine. A restaurant has costs such as rent, electricity, cable, gat, etc that end up costing a fortune and as a result, if a restaurant doesn't bring enough revenue to break even, then you're losing a lot of money.
Revenue in restaurants is key, Restaurants do crazy deals to get more revenue in the door. A lot of restaurants offer discounts or partner with discount sharing sites such as Groupon or LivingSocial. Such services take around 20% of the total bill cost as a "Marketing Fee". Discount partners is just an example of the lengths restaurants will go to get more revenue in the door, but there are solutions to having a stable revenue model and increasing sales. Focus on customer loyalty .
Returning Customers make up over 50% of a Restaurants revenue
In a study done by the National Restaurant Association - Repeat customers are vital to the success of a restaurant business.
- 71% at Quick Service Restaurants
- 68% at Fast Casual
- 64% at Casual Dining
- 63% at Family Dining
- 51% at Fine Dining
Keeping customers happy is very important, and restaurants should always strive to focus on customer loyalty.
You can read more restaurant writings on our website -- Saborpos.com
The Restaurant Study done by the NRA Link -->Here