Introducing Paramount Ads Manager, the self-service buying platform that puts the power of TV advertising into the hands of advertisers new to television. Small and medium-sized businesses can now access premium video across Paramount streaming with generative AI asset creation tools, real-time measurement, and a minimum threshold for campaign investment. It's reach, efficiency and ease in one place for SMBs. See how it works: adsmanager.paramount.com
Paramount Advertising
Entertainment Providers
New York , New York 24,292 followers
Paramount is performance.
About us
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
- Website
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http://paramount.com/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001+ employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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Paramount Advertising reposted this
PepsiCo and Paramount have joined forces for a new campaign starring a number of NFL players including Travis Kelce and musician Megan thee Stallion. The ad is an homage to the soda brand's 2004 Super Bowl ad and is serving as a spot for the MTV VMAs, CBS Sports, and Gladiator II. “What started as a theatrical brand partnership evolved into one of the biggest promotional programs in our company’s history—spanning across theatrical marketing, CBS Sports, and the Paramount Global networks,” said Marc Weinstock, Paramount Pictures’ president of worldwide marketing and distribution. “A film of this scope calls for a truly epic campaign, and we can think of no more fitting collaboration than with one of the most iconic brands in the world.” See the full spot and read more: https://adweek.it/4dN7YpS
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Paramount Advertising reposted this
At Paramount Advertising we have put a huge amount of work into simplifying our creative client services since the merger of CBS and Viacom. We know all our clients have a range of options when selecting advertising inventory... But we remain committed to providing even more premium options to our clients using creative IDEAS. Stay tuned this year as we offer our clients even more ways to leverage our IP across Prime, CBS Sports, MTVN and Paramount + Great creative brand ideas, when combined with powerful IP and the right talent - plus distribution across broadcast, cable and streaming - generate maximum impact in a world where real impact is harder than ever to find. Great work by the entire team at Paramount Brand Studios and PepsiCo. https://lnkd.in/eDhtUC78
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Paramount Advertising reposted this
Paramount’s decades long partnership with Pepsi has just scaled new heights. Congratulations to the teams at PepsiCo, Paramount Pictures, and Paramount Brand Studio on this momentous creative achievement.
Paramount-Pepsi Commercial Spotlights ‘Gladiator II’ With NFL, Megan Thee Stallion
https://variety.com
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"Megan Thee Stallion is going to get people to pay attention. Travis Kelce and Josh Allen are going to get people to pay attention," said John Halley. "It’s a first-class branding moment for PepsiCo and one that is going to last." Iconic work from our #ParamountBrandStudio team. Don't miss the commercial airing during the 9.11 #VMAs on #MTV!
Paramount-Pepsi Commercial Spotlights ‘Gladiator II’ With NFL, Megan Thee Stallion
https://variety.com
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This week, Jason Philips explores how CBS News is strategically meeting audiences everywhere they are today to ensure they receive a steady stream of accurate reporting. And as their viewing habits evolve, so will we.
News: It's For Everyone, Everywhere, Every Way
Paramount Advertising on LinkedIn
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Paramount Advertising reposted this
Creating impactful TV ads can be daunting for SMBs. With production costs often running tens of thousands of dollars, many brands find it challenging to break into TV advertising. 🤔 But that’s changing. 👀 We’re thrilled to partner with Paramount Advertising and their newly launched Paramount Ads Manager, a self-serve advertising platform designed to help SMBs get their businesses on the largest screens in the home. 💥 Head to the link below to learn from Paramount Ads Manager’s VP of Marketing, Kira Federer, about how advertisers can easily make their existing social media ads TV-ready to promote across Paramount+, the fastest-growing streaming platform. 🚀 https://lnkd.in/dhY8S_2d #SMBs #Paramount #CTVadvertising
How Paramount And Spaceback Are Unlocking CTV Advertising For All
spaceback.com
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Paramount Advertising reposted this
With Paramount's new Ads Manager platform, small and mid-market businesses new to TV advertising can now access CTV in a simple, cost-efficient manner. #ad Read more from our Publishing Partner, Paramount Advertising. https://lnkd.in/g_3mjtFR
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See how #ParamountBrandStudio helped amplify Visit Seattle with help from #MTV and emerging artist Alto Moon, all to inspire exploration in the emerald city. This campaign showcases our unique creative solutions from custom branded content to storytelling through the lens of influencers. Take a look: https://bit.ly/3M7CVZU 🎤 PB&, #influencermarketing, #paramountadvertising
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🌟 Congratulations to Lydia Daly for being named a Cynopsis Top Women in Media in the Data & Research Trendsetters category. Your exceptional leadership and innovation continue to inspire and drive our industry forward!