Study finds that AI especially helps less talented writers. ...
Today's Opinions
The new Netflix documentary series about the iconic Dallas Cowboys Cheerleaders is a surprisingly tough watch. ...
Delivery and response have improved overall, Selzy reports, with some sectors doing better than others. ...
Have you met Amazon Rufus, an AI shopping assistant now available to all U.S. customers? I met Rufus a few weeks ago. Amazon still needs to work on the directions feature. ...
Learn to "level up" the conversation to the most vital details, showcase measurable results, and connect marketing to elements the board cares about most. ...
Consider these self-published books whose covers are riddled with weird typos. ...
The Kraft Heinz-owned condiment company is using experiences to win new flavor fans. ...
CNN is planning a paid-digital subscription service, CEO Mark Thompson says - one video-centric rather than "text-based" - and two free ad-supported streaming businesses - one focused on original/special programming as well as a Spanish-language vers ...
Three brand names came up for mentioning in the first five minutes of the new, bizarre animated series "Exploding Kittens." ...
In the world of quick service food, there are ubiquitous go-tos. There are emerging fan favorites. And then there are cults. Since its launch as a Portlandia hole in the wall filled with custard quirk, Vood ...
"Get vaginal care faster than this ad will be censored," reads the copy in brand's OOH campaign. ...
The Dynasty vixen stars in a new ad for the online travel company that's designed to show how easy it is to cancel plans without making a big fuss. ...
The goal is to turn a one-way medium into a two-way one. ...
Skipping runs won't kill you -- in the moment. But years of not having a way to maintain your physical and mental health will. The same goes for businesses. ...
Each percentage point of search market share - valued at $1.2 billion - continues to shift how technology reshapes digital in unexpected ways, says BrightEdge founder Jim Yu. ...
Most marketers are now relying on first- or zero-party data, Ascend2 reports. Of the marketers polled, 52% say first-party data collected directly from customers is their primary data source. ...
Nutraceutical company says rebalancing cortisol can help alleviate anxiety, exhaustion, exacerbated menopausal symptoms and low testosterone. ...
"I always had almost an imposter syndrome a little bit, and am I enough? I was born in the U.S., but I moved to Mexico when I was 4, lived in Mexico till I was ...
For one: Every good marketer at your company leaves. And no one is setting objectives or measuring your results. ...
Eight in ten ad execs are recommending the medium in the media plans for next year, and four in ten consider it an extension of their TV plans. ...
"In order to effectively navigate this transition, what is required for Paramount as a pure-play media company is to transition to becoming a media and technology company," said David Ellison, who will be chairman of t ...
Next week, the Republicans will get together, live and in person, to nominate Donald Trump for President for the third time. ...
This is an approach that can work for all sides of the political debate, as well as for publishers and apolitical brands. ...
Pricey body pillows and less-oily fries are an unlikely match, unless you're trying to come up with a new version of a couch potato. ...
As temps rise, so does traffic to ice cream QSRs. And more folks seem intrigued by the concept of ice cream for breakfast. ...
Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. ...
The innovation gap exists between leadership and the teams doing most of the execution work on behalf of clients. ...
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
The lesson of New Coke is that there often comes a time when we must let go. It's true in everything, from business to careers to politics. With that must come the discipline of failing ...
Understanding the different brand positioning strategies can help tailor an approach that highlights your company's competitive advantage. ...