• by Fern Siegel , June 19, 2024

London creative agency BMB named Pimwadee Lai as creative director.

Previously, Lai was creative director at TBWA\Media Arts Lab, Singapore. Her work includes “Shot on iPhone” and “Relax, it’s iPhone” platforms for Apple APAC.

Before that she worked at R/GA in Singapore, as both creative director with clients including Netflix, Uber and Samsung. Lai has also held senior roles at Dentsu Singapore, BBDO and Saatchi & Saatchi. She counts Cannes Lions and D&D pencils among her awards. 

Laurent Simon, Chief Creative Officer at BMB, said Lai's “exceptional talent and innovative approach to creativity are exactly what we need to push our boundaries and deliver extraordinary work for our clients.”