• by Fern Siegel , June 27, 2024

Andrew Silver has been appointed managing director of Iris Worldwide's Boston office. Silver will also head the CRM, Data & Technology practice across Iris Americas.

Iris works with a range of clients from its Boston office, including Samsung, IKEA, Daimler Trucks and Beiersdorf.

Prior to joining Iris, Silver spent 13 years as managing director at marketing agency Huge. Before that, he served as the Chief Operating Officer at Omnigon Communications. 

Jill Smith, CEO Americas, Iris Worldwide, said Silver's appointment “underscores our commitment to driving exceptional results and fostering growth for our clients." Silver reports to Smith.

The hire follows a period of growth for Iris, marked by new business wins that included Monkey Shoulder Whiskey (William Grant & Sons), Scout Electric Vehicles (VW), Fage Total Greek Yogurts and the Museum of Pop Culture (MoPOP). 

Iris has focused on establishing itself as The Participation Agency on a global scale.