• by Fern Siegel , July 2, 2024

Ikea launched an out-of-home campaign to keep the sun shining on cafe customers.

Creative agency Åkestam Holst recently launched the "Here Comes the Sun" campaign in the heart of Stockholm, Sweden.

The goal is to maximize sunny weather via a GPS-controlled billboard that reflects sunlight to surrounding areas usually covered by the shade.

Ikea wanted to find more places for people to enjoy the sun and utilize outdoor furniture.

Spread across different city locations in Stockholm, Ikea hopes to expand the project in the future.