It isn't clear how Omnicom's new ArtBotAI differs from other generative AI art creation tools, but if you look at its recently published sizzle reel, you can get an idea of the direction its headed in.

Knowing how the brain works can become a Holy Grail for a search and advertising company, and discovering what types of factors AI and the human brain have in common can further innovations.

Famed toy retailer Toys"R"Us this morning released what it is touting as the "first-ever brand film" using OpenAI's text-to-video tool Sora, but readers of this column actually got to preview some of it -- albeit a typographically incorrect one -- even before it was a gleam Nik Kleverov's eye.

If you thought the punchline was going to be a Wanamaker paraphrase, "the trouble is I don't know which two-thirds," you might be right. But the point of this column is that AI-enabled media-buying now has a benchmark -- 69.5% -- according to GroupM.

In this week's edition of "3.know," Shelly discusses the latest developments in disruptive media tech, and gives a brief preview of what to expect at the upcoming Cannes Lions festival.

Agency holdcos continue to tout how AI is creating a new Golden Age for the ad industry, but anecdotal evidence is mounting that it may be a little more tarnished than that.

That's what Interpublic found when it asked a global sample of consumers how they feel about having relationships with AI companions. My question: Why is a holding co even asking that question and what are the implications for advertising?