by Laurie Sullivan on Aug 2, 2:47 PM
Google has a website data consent setting that apparently has gone undercover for some time.
by Laurie Sullivan on Aug 1, 2:59 PM
Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
by Laurie Sullivan on Jul 31, 2:41 PM
While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.
by Laurie Sullivan on Jul 30, 2:42 PM
Generative AI has been taking a lot of heat lately for what it can do - and what it shouldn't do.
by Laurie Sullivan on Jul 29, 2:19 PM
AI-supported incrementality will become a bigger focus for retail media, but this longtime ad and data executive has more ideas on how to change the industry.
by Laurie Sullivan on Jul 26, 3:15 PM
Generative AI chatbots are reshaping the shopping experience, and it's a trend that will accelerate with the release of OpenAI SearchGPT.
by Laurie Sullivan on Jul 25, 10:48 AM
Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing and serving up full Reddit results as the company rethinks its business model.
by Laurie Sullivan on Jul 24, 10:44 AM
Could pulling apart data's black box to layer in information from a highly accurate weather simulator become an ad-targeting option?
by Laurie Sullivan on Jul 23, 3:21 PM
Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for reversals announced this week by the Alphabet company.
by Laurie Sullivan on Jul 22, 3:20 PM
Deals with the NFL, NBA, MLB, NASCAR and PGA Tour will bring Reddit more sports highlights and ads as deals for licensed clips allow it to make money from fan posts.