- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Canada Publishers Demand Reversal Of 'Junk Mail' Provision
Publishers Daily, Ray Schultz - Thursday, July 11, 2024
A coalition of Canadian news publishers is looking to reverse a decisi ...
- Ad Spend Winding Down On TikTok Since Proposed U.S. Ban
MediaDailyNews, Colin Kirkland - Wednesday, July 10, 2024
Average daily spend on TikTok dropped 2% month-over-month in April, Sensor Tow ...
- Angi Co-Founder Returns To Spotlight In Ad Campaign
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Didit Executive Chairman Kevin Lee called Angie Hicks' return to the spotlig ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Google's Antitrust Trial Witness List Filled With Top Ad Execs
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
The Department of Justice has published a witness list for Google's antitru ...
- It's Not TV, It's DOOH
Planning & Buying Insider, Joe Mandese - Thursday, July 11, 2024
Eight in ten ad execs are recommending the medium in the med ...
- NBA TV/Streaming Deals Valued At $76B, TNT Taking A Shot?
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
The NBA is reportedly finalizing deals worth an estimated $76 billion ov ...
- FTC Milestone: Bans Anonymous Messaging App From Serving Minors
MediaDailyNews, Colin Kirkland - Tuesday, July 9, 2024
For the first time in U.S. history, the FTC has banned ...
- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Google DeepMind researchers released a report that warns misuse of AI ...
- TikTok Limits Teen Ad-Targeting Methods
MediaDailyNews, Colin Kirkland - Monday, July 8, 2024
Advertisers now will only be able to reach teens using "a f ...
- IAS Finds 'Risky' Political Content, Misinformation Minuscule Share Of Ad Impressions
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
While the prevalence of both is growing fast, the study also show ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Fewer Streaming TV Commercial Interruptions - But Tougher Ad Breaks?
TV Watch, Wayne Friedman - Tuesday, July 9, 2024
The silver lining - which may not be much of a positi ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Web Traffic Failure Hit 14% In Q1: Programmatic Report
Publishers Daily, Ray Schultz - Sunday, July 7, 2024
Invalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- 'Despicable Me 4' Dominates Holiday Box Office With $122M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 7, 2024
The movie owned the holiday TV airwaves with $5.4 million in ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Telegram Applies 'Stars' Digital Currency To Paid Content
MediaDailyNews, Colin Kirkland - Wednesday, July 3, 2024
In line with Telegram's new premium business features, the messaging app ...
- Netflix Tapping Into Users' 'Must Have' Brand Value For More Dollars
TV Watch, Wayne Friedman - Friday, July 5, 2024
Netflix needs to monetize more money from existing subscribers as its potenti ...
- Linear TV Is Alien Concept To Young Lawyers On New 'Matlock'
TVBlog, Adam Buckman - Friday, July 5, 2024
A 75-year-old lawyer played by Kathy Bates discovers that two younger colleagu ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- X Rejoins GARM To Win Back Advertisers
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
X has decided to rejoin the coalition of online providers and bra ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- Gimlet-Eyed Boomers: They're Skeptical Of Influencers And Advertising
Email Insider, Ray Schultz - Tuesday, July 2, 2024
The Boomers are a tough audience, especially when it comes to influencer ...