- Lexus, 100 Thieves, Expand Collaboration
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2024
The expanded partnership includes a custom-designed Lexus vehicle fleet specifically for t ...
- Twitch Takes On Instagram With Video Stories Feature
MediaDailyNews, Colin Kirkland - Tuesday, August 13, 2024
Streamers on Twitch can now record videos up to a minute lo ...
- Patreon To Help Creators Offset Apple's 30% In-App Purchasing Fee
MediaDailyNews, Colin Kirkland - Monday, August 12, 2024
Creator subscription platform Patreon is now forced to use Apple's in-app i ...
- TikTok Expands Gaming Presence As Partner Of Gamescom 2024
MediaDailyNews, Colin Kirkland - Friday, August 9, 2024
Gamescom will take place August 21-25 in Cologne, Germany. TikTok will contribu ...
- Trivia Crack Campaign Highlights Players' 'Passion' For The Game
MAD, Steve McClellan - Monday, August 5, 2024
The "passion" displayed in the ads is outrage and anger-nobody likes bei ...
- Twitch Loses Viewers, Market Share To Competitors In Q2
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
According to data by Streaming Charts, Twitch experienced a decrease in overa ...
- 'Game Informer,' A Gaming Magazine, Is Closing
Publishers Daily, Ray Schultz - Sunday, August 4, 2024
There was no word on staff reductions at the Minnesota-based title. ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- What's Behind The Microsoft AI Optimization Framework
Performance Marketing Insider, Laurie Sullivan - Thursday, August 1, 2024
Microsoft's AI Trace research project introduces a new approach to training a ...
- Product Placement Spending Surges, Despite Impact Of Hollywood Strikes
MediaDailyNews, Joe Mandese - Thursday, July 25, 2024
Brands increased product placement spending 12.3% globally on TV, film, video gam ...
- Chick-fil-A Offers Rewards, Merchandise For Consumers Who 'Eat Mor Chikin'
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
The mischievous bovines are back to promote their favorite brand with n ...
- Xbox's Controller Designed By 'Deadpool' Has 'Got Back'
Marketing Daily, Danielle Oster - Friday, July 19, 2024
Xbox's global promotional sweepstakes will award one gamer the chance to g ...
- 'Secret' Is Out: Florida Lottery Introduces Monopoly Scratch-Offs
Out to Launch, Fern Siegel - Wednesday, July 17, 2024
The creative leverages the Monopoly name to announce the news. ...
- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- Ontario Lottery Touts Olympic Partnership With 'Sponsored By You'
Marketing Daily, Danielle Oster - Monday, July 15, 2024
The campaign highlights Ontario Lottery and Gaming Corporation's support for amateur athlet ...
- Whataburger Gets Fortnite Fans Playing Breakfast-In-Bed, Burger-Themed Games
Marketing Daily, Teresa Buyikian - Friday, July 12, 2024
Whataburger has joined forces with the game to create a themed Fortni ...
- Honda Advances Relationship With Gaming Community
Marketing Daily, Tanya Gazdik - Monday, July 15, 2024
The activation includes a multi-episode "Chat's Civic Mods" interactive segment featuring t ...
- Sandbox VR, Danny Trejo Recruit Gamers For Zombie Apocalypse
Marketing Daily, Danielle Oster - Thursday, July 11, 2024
The actor stars in a summer campaign promoting the immersive VR gami ...
- Meta To Allow Children To Chat In Virtual Reality
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Meta will give preteens the ability to connect in chats and dire ...
- 'Borderlands' AR Arrives At White Castle With New Lionsgate Deal
Marketing Daily, Teresa Buyikian - Tuesday, July 9, 2024
The burger chain has partnered with Lionsgate on a promo for t ...
- Epic Games Store In EU Blocked Again By Apple
MediaDailyNews, Colin Kirkland - Friday, July 5, 2024
Epic Games called the tech giant's rejection "arbitrary, obstructive, and in violati ...
- Meta Looks To Bring Generative AI Into Metaverse Gaming
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
Meta is attempting to develop a generative AI strategy for its virtu ...
- Piano Man: Neil Patrick Harris Promotes Golden Nugget Online Gaming
MAD, Fern Siegel - Monday, July 1, 2024
The company said the campaign wants to "infuse an optimistic tone wi ...
- Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
The virtual experience in Roblox features virtual rides and a token-based mixed-reali ...
- Roblox Tests In-Game Commerce With e.l.f. Beauty Product Launch
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
Walmart will power e.l.f.'s new virtual kiosk, where U.S. visitors can purcha ...
- The Rolling Stones Take Over Universal's 'Beat Galaxy' Music Hub In Roblox
MediaDailyNews, Colin Kirkland - Wednesday, June 26, 2024
The Rolling Stones are entering the metaverse with "Beat Galaxy," UMG's immersi ...
- SpongeBob App Developer Settles Children's Privacy Charges In California
MediaDailyNews, Wendy Davis - Friday, June 21, 2024
The mobile app developer Tilting Point has agreed to pay $500,000 ...
- Waste Creative Spotlights Update To Clash Royal Game
Out to Launch, Fern Siegel - Monday, June 24, 2024
The Goblin Queen's Journey lets players access a new game mode, alongsi ...
- WhatsApp Campaign Tells Harrowing Escape Story, Wins Entertainment Grand Prix
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Grand Prix awards were also given in the entertainment sports (Xbox Gam ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...