- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2024
The Harris campaign has been editing news headlines and using them ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- IAB Launches 'Diligence Platform' For Privacy Compliance
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
Powered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Apple Feature To Control Distraction Needs A Transparent Reporting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Publishers may want to urge Apple to give them a reporting to ...
- Google: Long-Term Impact, Consequences Of Antitrust Trial
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2024
NetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- Google Antitrust Loss Will Change Search Forever
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Ad and search industry execs are trying to sort through a ruli ...
- Economic Doubts Are Biggest Challenge For Financial Publishers
Research Intelligencer, Robert Williams - Wednesday, August 7, 2024
Publishers that depend on affiliate revenue also are concerned about changes ...
- AI Pushes Attribution Changes For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2024
Foursquare will give advertisers the ability through data to confirm whether a ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent Settings
Performance Marketing Insider, Laurie Sullivan - Friday, August 2, 2024
Google has a website data consent setting that apparently has gone undercov ...
- Perplexity Unveils Publisher Program, How It Will Sell Ads In Search
MediaDailyNews, Laurie Sullivan - Tuesday, July 30, 2024
The business model, set to launch later this quarter, will support ...
- AI-Altered Harris Ad Should Worry Both Parties
MediaDailyNews, Laurie Sullivan - Monday, July 29, 2024
A YouTuber better known online as Mr. Reagan created a video paro ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- OpenAI Tests Search Prototype, Plans ChatGPT Integration
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
New OpenAI search features that reply to queries with timely information a ...
- Microsoft Retrains AI-Based Search, Accommodates Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Microsoft has made important changes as it transitions to AI-supported search ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To Relief
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Some ad execs were relieved to learn that Google's approach to third-par ...
- Massive Outage Impacts Advertising, Publishing - What We Know
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecuri ...
- Judge Sides Against ComicBookMovie.com Writers In Battle Over 'Star Wars' Photos
MediaDailyNews, Wendy Davis - Wednesday, July 17, 2024
Two paid contributors to ComicBookMovie.com infringed copyright by posting pieces that embedd ...
- Apple Strikes Deal With Taboola To Power Native Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Taboola confirmed on Tuesday that the company struck an agreement with App ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- OpenAI Search Is Coming, 'The Atlantic' CEO Says
MediaDailyNews, Laurie Sullivan - Friday, July 12, 2024
"They have not launched the search product, but they have said th ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Google's Antitrust Trial Witness List Filled With Top Ad Execs
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
The Department of Justice has published a witness list for Google's antitru ...
- Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2024
Each percentage point of search market share - valued at $1.2 billi ...
- Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News
MediaDailyNews, Laurie Sullivan - Friday, July 5, 2024
Channel Factory and Ad Fontes Media created a partnership to ensure advertise ...
- Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
Performance Marketing Insider, Laurie Sullivan - Friday, July 5, 2024
In the EU, Google sends less traffic to itself than in t ...
- OpenAI Signs Multiyear Data Deal With 'Time'
MediaDailyNews, Laurie Sullivan - Thursday, June 27, 2024
OpenAI has inked a multiyear data deal and strategic partnership with 'Tim ...