- Lexus, 100 Thieves, Expand Collaboration
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2024
The expanded partnership includes a custom-designed Lexus vehicle fleet specifically for t ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- Firms Partner To Help Publishers With SEO
Publishers Daily, Ray Schultz - Monday, July 29, 2024
Mediavine and TopHatRank are trying to counter drops in organic traffic caus ...
- Swinging Into The Inbox: Firms Partner To Automate Email Delivery
Email Insider, Ray Schultz - Monday, July 29, 2024
Performance marketing software company Phonexa and email service provider SMTP have form ...
- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- Fat Tire Goes Off The Wall With New Vans Summer Collaboration
Marketing Daily, Teresa Buyikian - Thursday, July 25, 2024
Fat Tire beer captures that 80s nostalgic feel in the designs ...
- Eggo Teams Up With Two Rivers To Waffle-ify Morning Coffee
Marketing Daily, Danielle Oster - Wednesday, July 24, 2024
Two Rivers Coffee has teamed up with Kellanova's Eggo brand to relea ...
- Southwest Airlines Teams With TikTok Creators For 'Shoppable Flights'
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Southwest Airlines has launched a "shoppable flights" program allowing TikTok audiences ...
- Meta Launches New AI Model, Strengthens Partnership With Nvidia
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Llama 3.1, created in partnership with Nvidia, is available in three uniq ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Google, Meta Compete Over Ray-Ban Smart Glasses Partnership
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Google has approached EssilorLuxottica about integrating its Gemini AI into future sma ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- CAA Launches Media & Entertainment Partnerships Department
Marketing Daily, Danielle Oster - Friday, July 12, 2024
Disney, Marvel, and NBA marketing veteran Libby Bush leads the new divis ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- TikTok's Campaign For British Olympians Aims To Win Over Fans
MediaDailyNews, Colin Kirkland - Tuesday, July 9, 2024
The campaign "It Starts on TikTok" features standout UK athletes and highligh ...
- Paramount's Plan: D2C Profitability - Cable 'Restructure'?
TV Watch, Wayne Friedman - Wednesday, July 10, 2024
One key point from the presentation is that the new company wou ...
- GroupM, Tesco Forge Retail Media Partnership
MAD, Steve McClellan - Monday, July 8, 2024
GroupM expects to benefit through access to a trove of data own ...
- Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News
MediaDailyNews, Laurie Sullivan - Friday, July 5, 2024
Channel Factory and Ad Fontes Media created a partnership to ensure advertise ...
- Dow Takes A Workspace In London: It Signs Content Deal With LSEG
Publishing Insider, Ray Schultz - Tuesday, July 2, 2024
Dow Jones and London Stock Exchange Group will share news and d ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Stagwell, Google Team On AI Features
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Stagwell is now integrating Google Cloud AI across several of its produc ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Porsche Partners With ChargePoint
Marketing Daily, Tanya Gazdik - Sunday, June 16, 2024
The partnership will increase the number of available charging stations in t ...
- Stagwell, Anzu To Partner On New In-Game Ad Experiences
MediaPost Live, Steve McClellan - Monday, June 17, 2024
The new partnership will elevate both companies' offerings in immersive gaming experience ...