- Nielsen v. TVision Also Ends With A Stipulated Dismissal
MediaDailyNews, Joe Mandese - Monday, July 29, 2024
Like a similar dismissal of a patent infringement suit against HyphaMetrics, Niels ...
- Take One: Beverly Hills Agency Offers Email Tool For SMBs
Email Insider, Ray Schultz - Friday, July 26, 2024
The Chambers Group uses AI technology to help clients leverage its consum ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing
MAD, Steve McClellan - Thursday, July 25, 2024
Influential will be aligned with consumer data unit Epsilon to better identi ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Jumping The Walled Garden: Ad-Tech Problems Frustrate Publishers, Advertisers
Publishing Insider, Ray Schultz - Thursday, July 25, 2024
Gartner offers tips on how to overcome the issues that come wi ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Meta Launches New AI Model, Strengthens Partnership With Nvidia
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Llama 3.1, created in partnership with Nvidia, is available in three uniq ...
- Ascential, Informa Agree To Pay Shareholders Cash Dividend On Hudson MX Sale
MediaDailyNews, Joe Mandese - Wednesday, July 24, 2024
The agreement, part of Informa's $1.5 billion bid for Ascential, would p ...
- Compliance Appliance: TransUnion, SafeGuard Privacy Partner On Data Questionnaire
Email Insider, Ray Schultz - Tuesday, July 23, 2024
Data providers can use the questionnaire to assure clients that they a ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Snapchat Partners With Lincoln Center for Immersive AR Sculpture Exhibit
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Snapchat has partnered with Lincoln Center to help artists bring their sculptur ...
- Bending Spoons Acquires Digital Publishing Platform Issuu
Publishers Daily, Ray Schultz - Sunday, July 21, 2024
More than one million creators and marketers now use the Issuu platf ...
- Apple's Olympic 'Shot On An iPhone' Campaign Celebrates '2036 Hopefuls'
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The latest in the long-running series was helmed by legendary sports photograph ...
- Google, Microsoft, OpenAI, Others Launch Coalition For Secure AI
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
Major tech companies have formed an industry group intended to enhance securi ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- Cadillac Enlists Actor Jerry Ferrara For Escalade Reveal
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2024
Ferrara will post Cadillac content on his social media channels this w ...
- Ticketmaster Partners With Shazam For 'Music Finds You'
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
Ticketmaster touts its expanded suite of integrated features connecting artists and f ...
- Menlo Ventures Forms $100M AI Fund, Takes Page From 2008 Apple Deal
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Anthropic's Claude AI models will help one of the company's investors ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Spark Biomedical Kindles Biz By Helping Fight Opioid Addiction
Pharma & Health Insider, Les Luchter - Thursday, July 18, 2024
The Sparrow Ascent wearable ear device activates areas of the brain th ...
- Blueair Debuts 'Better Life' Campaign For Air Purifiers
Marketing Daily, Les Luchter - Tuesday, July 16, 2024
Scientists in a lab deal with air irritants like pet dander ...
- Oura: 'With This Ring, I Be Wed' -- But In A New Way
Marketing Daily, Les Luchter - Tuesday, July 16, 2024
Smart ring Oura subverts the traditional wedding vow, which now becomes ...
- Television's Addressable Transformation: A Lifeline For Local Stations
MediaDailyNews, Michael Kubin - Tuesday, July 16, 2024
Unlike national addressability, the local station addressable business requires all distributors ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- OpenAI Search Is Coming, 'The Atlantic' CEO Says
MediaDailyNews, Laurie Sullivan - Friday, July 12, 2024
"They have not launched the search product, but they have said th ...
- Sandbox VR, Danny Trejo Recruit Gamers For Zombie Apocalypse
Marketing Daily, Danielle Oster - Thursday, July 11, 2024
The actor stars in a summer campaign promoting the immersive VR gami ...
- Verizon Rolls Out Total Wireless Brand Refresh
Marketing Daily, Danielle Oster - Thursday, July 11, 2024
The prepaid phone brand is addressing consumer pain points and reaching o ...
- Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2024
Each percentage point of search market share - valued at $1.2 billi ...
- NewsGuard Launches Monitor To Measure AI-Powered Misinformation
Publishers Daily, Ray Schultz - Wednesday, July 10, 2024
Overall, the 10 leading chatbots spread misinformation 30% of the time. ...