New Orleans hip-hop icon Juvenile has made countless people worldwide back that ass up for more than 25 years. In recognition, the City of New Orleans is celebrating Juvenile and the 25th anniversary of the "Back That Azz Up" music video by declaring June 11 as "Back That Azz Up Day."
Mayor LaToya Cantrell on Tuesday issued a proclamation to recognize "the 25th anniversary of the music video, and urge all citizens to join the celebration of this monumental achievement and the artists who have made a lasting impact on our city's musical legacy."
Juvenile released the music video for "Back That Azz Up" on June 11, 1999, as the second single from his album "400 Degreez," which dropped in late 1998. Produced by Mannie Fresh and featuring Lil Wayne, the music video and single helped Cash Money Records "take over for the '99 and 2000" as the label grew into an industry powerhouse. "400 Degreez" has since gone quadruple-platinum, and it's virtually impossible to go to a party or wedding without hearing "Back That Azz Up."
Juvenile and Mannie Fresh have spent the last year celebrating the 25th anniversary of "400 Degreez" — including with one of the greatest NPR Tiny Desk concerts in the series — and Juvenile continues the celebration with an extensive, nationwide "Back That Azz Up" tour this summer and fall with his live band.
"Back That Azz Up" "has been a huge part of my musical journey, and it's amazing to see it still resonate with people today and I can’t wait for the moment each night of the tour when the song drops," Juvenile said in a statement.
Juvenile next performs in New Orleans on July 7 at Urban South Brewery for the Donna Color Explosion (named for Juvenile's wife, Shadonna Gray). The day-long fest also features Boosie, Big Freedia, Hotboy Turk, Big 6 Brass Band and more. Juvie then spends the rest of the year on the road before closing out 2024 with a Dec. 31 show at the Saenger Theatre. Find tour dates and ticket info at juvenileofficial.com/tour.
New Orleanians also can normally find Juvenile on Tuesdays at the Treme Hideaway for his weekly Juvie Tuesday parties. He'll be there June 11 celebrating Hot Boy Ronald's birthday with DJ Jubilee, DJ Lil Man, DJ Two Scoops, food vendors and drink specials.
Read Cantrell's proclamation below.
Mayor LaToya Cantrell's proclamation declaring June 11 'Back That Azz Up Day'
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