Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
- Communications Specialist
- Community Relations Coordinator
- Corporate Communications Specialist
- Information and Communications Specialist
- Media Relations Specialist
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- Public Affairs Specialist
- Public Information Officer
- Public Information Specialist
- Public Relations Coordinator (PR Coordinator)
- Public Relations Specialist (PR Specialist)
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- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Coach client representatives in effective communication with the public or with employees.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
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- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Coach client representatives in effective communication with the public or with employees.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Coordinate public responses to environmental management incidents or conflicts.
- Develop marketing campaigns for environmental technologies or services.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Prepare or deliver speeches to further public relations objectives.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Purchase advertising space or time as required to promote client's product or agenda.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Write press releases or other media communications to promote clients.
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- Coach others.
- Collaborate with others in marketing activities.
- Conduct market research.
- Coordinate logistics for productions or events.
- Develop promotional strategies or plans.
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- Coach others.
- Collaborate with others in marketing activities.
- Conduct market research.
- Coordinate logistics for productions or events.
- Develop promotional strategies or plans.
- Edit written materials.
- Inform viewers, listeners, or audiences.
- Promote products, activities, or organizations.
- Provide educational information to the public.
- Write advertising or promotional material.
- Write informational material.
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- Advanced Visual Information-Photojournalism Marine (Marine Corps - Enlisted)
- Advisor (Marine Corps - Commissioned or Warrant Officer)
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- Information Operations (Air Force - Commissioned Officer only)
- Intermediate Public Affairs Specialist (Navy - Enlisted)
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- Advanced Visual Information-Photojournalism Marine (Marine Corps - Enlisted)
- Advisor (Marine Corps - Commissioned or Warrant Officer)
- Advisor (Marine Corps - Enlisted)
- Aide (Navy - Commissioned or Warrant Officer)
- Aide-de-Camp (Air Force - Commissioned Officer only)
- Attaché Intelligence Operations Technician (Army - Warrant Officer only)
- Basic Combat Correspondent (Marine Corps - Enlisted)
- Basic Communication Strategy and Operations Officer (Marine Corps - Commissioned or Warrant Officer)
- Basic Foreign Area Officer (Marine Corps - Commissioned Officer only)
- Billet Designator-Political Military Officer (Marine Corps - Commissioned Officer only)
- Broadcast Reporter (Navy - Enlisted)
- Broadcaster (Marine Corps - Enlisted)
- Broadcaster (Navy - Enlisted)
- Chief Public Affairs NCO (Army - Enlisted)
- Civil Affairs (Army - Commissioned Officer only)
- Civil Affairs Noncommissioned Officer (Marine Corps - Enlisted)
- Civil Affairs Officer (Marine Corps - Commissioned Officer only)
- Civil Affairs Officer (Navy - Commissioned or Warrant Officer)
- Civil Affairs Officer Special Operations (Army - Commissioned Officer only)
- Civil Affairs Senior Sergeant (Army - Enlisted)
- Civil Affairs Specialist (Army - Enlisted)
- Civil Affairs Specialist (Marine Corps - Enlisted)
- Civil Affairs, Designated (Army - Commissioned Officer only)
- Civil Reconnaissance Sergeant (CR SGT) (Army - Enlisted)
- Civil-Military Operations (CMO) Chief (Marine Corps - Enlisted)
- Civil-Military Operations (CMO) Planner (Marine Corps - Commissioned Officer only)
- Combat Mass Communicator (Marine Corps - Enlisted)
- Combat Videographer (Marine Corps - Enlisted)
- Communication Director (Navy - Enlisted)
- Communication Strategy and Operations Chief (Marine Corps - Enlisted)
- Communication Strategy and Operations Officer (Marine Corps - Commissioned Officer only)
- Communication Strategy and Operations Planner (Marine Corps - Commissioned Officer only)
- Content Developer (Navy - Enlisted)
- Conversion NEC MC Mass Communications (Navy - Enlisted)
- Counterintelligence/Human Intelligence (CI/HUMINT) Specialist (Marine Corps - Enlisted)
- Counterintelligence/Human Source Intelligence (CI/HUMINT) Operations Officer (Marine Corps - Warrant Officer only)
- Counterintelligence/Human Source Intelligence Officer (Marine Corps - Commissioned Officer only)
- Creative Director (Navy - Enlisted)
- Defense Attache (Air Force - Enlisted)
- Enlisted Accessions Recruiter (Air Force - Enlisted)
- Enlisted Air Advisor - Advanced (Air Force - Enlisted)
- Enlisted Air Advisor - Advanced, Team Leader (Air Force - Enlisted)
- Enlisted Air Advisor - Advanced, Team Sergeant (Air Force - Enlisted)
- Enlisted Air Advisor - Basic (Air Force - Enlisted)
- Enlisted Air Advisor - Basic, Team Leader (Air Force - Enlisted)
- Enlisted Air Advisor - Basic, Team Sergeant (Air Force - Enlisted)
- Enlisted Combat Aviation Advisor (SOF) (Air Force - Enlisted)
- Enlisted Combat Aviation Advisor (SOF), Team Leader (Air Force - Enlisted)
- Enlisted Combat Aviation Advisor (SOF), Team Sergeant (Air Force - Enlisted)
- Equal Opportunity Program Officer (Navy - Commissioned or Warrant Officer)
- Expeditionary Force - Maritime Civil Affairs (MCA) (Navy - Enlisted)
- External Affairs (Coast Guard - Commissioned Officer only)
- Female Engagement Officer (Marine Corps - Commissioned Officer only)
- Female Engagement Specialist (Marine Corps - Enlisted)
- Flag Lieutenant (Navy - Commissioned or Warrant Officer)
- Foreign Area Officer (FAO) (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), ABM (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), AFRICOM (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Airlift (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Bomber (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), C2ISREW (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), CENTCOM (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), EUCOM (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Fighter (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), General (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Generalist (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Helicopter or EWO (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), INDOPACOM (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), RPA (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), SOUTHCOM (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Special Operations (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Tanker (Air Force - Commissioned Officer only)
- Foreign Area Officer (FAO), Trainer (Air Force - Commissioned Officer only)
- Foreign Area Officer - Africa (Marine Corps - Commissioned Officer only)
- Foreign Area Officer - Europe (Marine Corps - Commissioned Officer only)
- Foreign Area Officer - Middle East (Marine Corps - Commissioned Officer only)
- Foreign Area Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
- Foreign Area Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
- Foreign Area Officer Immaterial (Army - Commissioned Officer only)
- Foreign Area Officer, Asia-Pacific (Army - Commissioned Officer only)
- Foreign Area Officer, Europe and Eurasia (Army - Commissioned Officer only)
- Foreign Area Officer, Middle East and North Africa (Army - Commissioned Officer only)
- Foreign Area Officer, Sub-Saharan Africa (Army - Commissioned Officer only)
- Foreign Area Officer, Western Hemisphere (Army - Commissioned Officer only)
- Foreign Area Officer-Eurasia (Marine Corps - Commissioned Officer only)
- Foreign Area Officer-Latin America (Marine Corps - Commissioned Officer only)
- Foreign Area Officer-South Asia (Marine Corps - Commissioned Officer only)
- Foreign Area Staff Non-Commissioned Officer Basic/In-Training Foreign Area (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-Africa (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-Eurasia (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-Europe (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-Latin America (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-Middle East (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-Northeast Asia (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-South Asia (Marine Corps - Enlisted)
- Foreign Area Staff Non-Commissioned Officer-Southeast Asia (Marine Corps - Enlisted)
- Foreign Disclosure Officer (Navy - Commissioned or Warrant Officer)
- Global War on Terrorism (GWOT) Individual Augmentee/In Lieu Of (IA/ILO) Training for Civil Affairs (CA)/Provincial Reconstruction (Navy - Enlisted)
- Head of Naval Mission (Navy - Commissioned or Warrant Officer)
- Historian (Air Force - Enlisted)
- Historian Apprentice (Air Force - Enlisted)
- Historian Craftsman (Air Force - Enlisted)
- Historian Helper (Air Force - Enlisted)
- Historian Journeyman (Air Force - Enlisted)
- Historian Superintendent (Air Force - Enlisted)
- Historical Officer (Navy - Commissioned or Warrant Officer)
- Individual Augmentation Support Assignment-Military Transition Team (MTT)/Iraq Assistance Group (Navy - Enlisted)
- Influence Chief (Marine Corps - Enlisted)
- Influence Specialist (Marine Corps - Enlisted)
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- Information Operations (Air Force - Commissioned Officer only)
- Intermediate Public Affairs Specialist (Navy - Enlisted)
- International Affairs (Coast Guard - Commissioned Officer only)
- International Affairs Officer (Navy - Commissioned or Warrant Officer)
- Intragovernmental Inquiries Officer (Navy - Commissioned or Warrant Officer)
- Language and Culture Advisor (Air Force - Enlisted)
- Language Officer (Navy - Commissioned Officer only)
- LDO - Photography (Navy - Commissioned Officer only)
- Marketing Officer (Army - Commissioned Officer only)
- Mass Communications Specialist (Navy - Enlisted)
- Mass Communicator (Marine Corps - Enlisted)
- Master Photojournalist (Navy - Enlisted)
- Multimedia Director/Producer (Navy - Enlisted)
- Naval Attache (Assistant) (Navy - Commissioned or Warrant Officer)
- Navy Counselor (Recruiter) (Navy - Enlisted)
- Navy Tactical Counter-Intelligence and Human Intelligence (CI/HUMINT) Specialist (Navy - Enlisted)
- Officer Air Advisor (Conventional Force) Advanced (Air Force - Commissioned Officer only)
- Officer Air Advisor (Conventional Force) Advanced, Mission Commander (Air Force - Commissioned Officer only)
- Officer Air Advisor (Conventional Force) Advanced, Team Leader (Air Force - Commissioned Officer only)
- Officer Air Advisor (Conventional Force) Basic (Air Force - Commissioned Officer only)
- Officer Air Advisor (Conventional Force) Basic, Mission Commander (Air Force - Commissioned Officer only)
- Officer Air Advisor (Conventional Force) Basic, Team Leader (Air Force - Commissioned Officer only)
- Officer Combat Aviation Advisor (Air Force - Commissioned Officer only)
- Officer Combat Aviation Advisor, Mission Commander (Air Force - Commissioned Officer only)
- Officer Combat Aviation Advisor, Team Leader (Air Force - Commissioned Officer only)
- Operational Advisor (Marine Corps - Commissioned or Warrant Officer)
- Operational Advisor (Marine Corps - Enlisted)
- Operations Control Center Briefing Officer (Navy - Commissioned or Warrant Officer)
- Photojournalist (Air Force - Enlisted)
- Photojournalist Apprentice, Journalist (Air Force - Enlisted)
- Photojournalist Craftsman (Air Force - Enlisted)
- Photojournalist Helper, Journalist (Air Force - Enlisted)
- Photojournalist Journeyman (Air Force - Enlisted)
- Photojournalist Journeyman (Navy - Enlisted)
- Political-Military Affairs Strategist (PAS) (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), ABM (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), Airlift (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), Bomber (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), C2ISREW (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), Fighter (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), General (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), Helicopter or EWO (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), RPA (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), Special Operations (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), Tanker (Air Force - Commissioned Officer only)
- Political-Military Affairs Strategist (PAS), Trainer (Air Force - Commissioned Officer only)
- Press Officer (Navy - Commissioned or Warrant Officer)
- Production Manager (Navy - Enlisted)
- Protocol (Air Force - Enlisted)
- Psychological Operations (Army - Commissioned Officer only)
- Psychological Operations (PSYOP) Non-Commissioned Officer (Marine Corps - Enlisted)
- Psychological Operations (PSYOP) Officer (Marine Corps - Commissioned Officer only)
- Psychological Operations Officer (Navy - Commissioned Officer only)
- Psychological Operations Specialist (Army - Enlisted)
- Psychological Operations, Designated (Army - Commissioned Officer only)
- Public Affairs (Air Force - Commissioned Officer only)
- Public Affairs (Air Force - Enlisted)
- Public Affairs (Space Force - Enlisted)
- Public Affairs Apprentice (Air Force - Enlisted)
- Public Affairs Apprentice (Space Force - Enlisted)
- Public Affairs Broadcast Specialist (Army - Enlisted)
- Public Affairs Craftsman (Air Force - Enlisted)
- Public Affairs Craftsman (Space Force - Enlisted)
- Public Affairs Helper (Air Force - Enlisted)
- Public Affairs Helper (Space Force - Enlisted)
- Public Affairs Journeyman (Air Force - Enlisted)
- Public Affairs Journeyman (Space Force - Enlisted)
- Public Affairs Manager (Air Force - Enlisted)
- Public Affairs Manager (Space Force - Enlisted)
- Public Affairs Mass Communication Specialist (Army - Enlisted)
- Public Affairs Officer (Enlisted) (Navy - Enlisted)
- Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
- Public Affairs Officer (Navy - Commissioned or Warrant Officer)
- Public Affairs Specialist (Army - Enlisted)
- Public Affairs Specialist (Coast Guard - Enlisted)
- Public Affairs Superintendent (Air Force - Enlisted)
- Public Affairs Superintendent (Space Force - Enlisted)
- Public Affairs Supervisor (Navy - Enlisted)
- Public Affairs, General (Army - Commissioned Officer only)
- Public Information (Coast Guard - Warrant Officer only)
- Public Information Specialty (Coast Guard - Warrant Officer only)
- Radio-Television Program Officer (Navy - Commissioned or Warrant Officer)
- Rated Foreign Area Officer (FAO) (Air Force - Commissioned Officer only)
- Rated Foreign Area Officer (FAO), AFRICOM (Air Force - Commissioned Officer only)
- Rated Foreign Area Officer (FAO), EUCOM (Air Force - Commissioned Officer only)
- Rated Foreign Area Officer (FAO), Generalist (Air Force - Commissioned Officer only)
- Rated Foreign Area Officer (FAO), INDOPACOM (Air Force - Commissioned Officer only)
- Rated Foreign Area Officer (FAO), SOUTHCOM (Air Force - Commissioned Officer only)
- Recruiter (Army - Enlisted)
- Recruiting and Retention NCO (Army National Guard of the United States) (Army - Enlisted)
- Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)
- Regional Affairs Officer - Africa (Marine Corps - Commissioned Officer only)
- Regional Affairs Officer - Eurasia (Marine Corps - Commissioned Officer only)
- Regional Affairs Officer - Europe (Marine Corps - Commissioned Officer only)
- Regional Affairs Officer - Middle East (Marine Corps - Commissioned Officer only)
- Regional Affairs Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
- Regional Affairs Officer - South Asia (Marine Corps - Commissioned Officer only)
- Regional Affairs Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
- Regional Affairs Officer-Latin America (Marine Corps - Commissioned Officer only)
- RL - Special Duty - Foreign Area Officer, Qualified (Navy - Commissioned Officer only)
- RL - Special Duty Officer (Public Affairs) (Navy - Commissioned Officer only)
- Second Tier Recruiter (Air Force - Enlisted)
- Senior Enlisted Public Affairs Advisor (Navy - Enlisted)
- Staff Theater Security Cooperation Officer (Navy - Commissioned Officer only)
- Third Tier Recruiter (Air Force - Enlisted)
- United States Air Force Honor Guard (Air Force - Commissioned Officer only)
- User Experience Director (Navy - Enlisted)
- Visual Information Manager (Navy - Enlisted)
- Writer (Navy - Enlisted)
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