Moto Tag Is Motorola's AirTag-Like Bluetooth Tracker

Motorola has shown off its entry into the Bluetooth tracker market with the moto tag, a $29 tracker that you can attach to most items so they're more easily found if lost. The tag is similar to the Apple AirTag in appearance and function, though it is reserved for Android devices.

The moto tag relies on Bluetooth to connect to nearby smartphones as well as ultra wideband for more precise finding when in close proximity to the tag. It connects to the Google Find My Device network through the phones that are around it, which helps provide the tag's general location. The tag includes a button that, when pressed, rings the paired smartphone. The button can also be used to fire the camera remotely for taking selfies.

Motorola claims that it took privacy concerns into consideration. Location data is encrypted end-to-end and only shared with the paired device. The tag has an anti-stalking feature built in that will alert Android and iOS users if an unknown tag is found traveling with them. Moreover, Android users can perform a manual scan to check for unwanted tags at any time.

Pairing the tag with a smartphone is simple thanks to built-in Google Fast Pair support. Users can rename the tag, adjust alert volumes, and monitor battery life. Motorola says the replaceable battery should last about one year. The tag meets the IP67 rating for protection from water immersion, so it can last up to 30 minutes in 1 meter of water. It fits into a wide array of accessories for easier tagging.

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The moto tag will go on sale in select markets in the coming months. Packs of four will be available for $99.

About Eric Zeman

Managing Editor, Consumer Electronics

I’m PCMag’s managing editor for consumer electronics content, overseeing an experienced team of reviewers and product testers. I’ve been covering tech for more than 22 years. Prior to PCMag, I worked at outlets such as Android Authority, Fortune, InformationWeek, and Phonescoop. 

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