Roku today announced that its Roku Ultra streaming media player has been completely redesigned while at the same time introducing a brand new device called the Roku Streambar.
The Roku Ultra was first introduced in 2016 and subsequently updated it in 2017, 2018, and 2019. Now we're getting a 2020 update big enough to class as a redesign. Roku has updated the hardware to use a quad-core processor to allow for much faster channel loading while also improving the wireless connectivity to allow for a 50 percent increase in range.
The new Ultra device includes support for Dolby Vision and Dolby Atmos, meaning if you have the appropriate 4K TV and audio equipment, it's possible to stream content taking advantage of HDR visuals and multidimensional sound. Roku is also including headphones with the Ultra to allow you to "pump up the volume on your shows without disturbing the house," a feature it calls "private listening." There's also personal shortcuts available, which can be setup on a shortcut button using voice commands.
The Roku Streambar is a new entry to Roku's hardware line-up and it combines streaming with enhanced audio output. Hook it up to a 4K HDR TV and you'll enjoy HDR and enhanced audio on your streams, as well as improved speech clarity and music output "well beyond its size." Roku also included simple sound settings that not only make it easy to adjust volume, but can automatically lower loud commercials and boost voice audio when necessary. The audio can also be optimized for night listening.
The Streambar works fine on its own, but can be enhanced by adding the Roku Wireless Subwoofer and Roku Wireless Speakers. There's also support for Spotify Connect and Bluetooth so you can stream audio to it from your mobile devices.
To help tempt you into a Streambar purchase, Roku is offering a free three month trial of Pandora Premium if you purchase before Nov. 6. From now until Oct. 4 it's also possible to get a 30-day free trial of Showtime, Starz + Epic, and from Oct. 23 to Jan. 31 next year, Apple TV+ is available free for three months using a promotional code Roku will send you.
Both devices run Roku OS 9.4, which adds support for Apple AirPlay and HomeKit, a live TV channel guide, helpful hints for Roku Voice, and improved multi-channel audio control. Both the new Roku Ultra and the Roku Streambar will be available on Oct. 18 and are set to cost $99.99 and $129.99 respectively.
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