Clean cosmetics

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Clean beauty, just like “clean eating”, has become a popular buzzword in the realm of wellness. It is meant to describe cosmetics formulated without harmful ingredients. Unfortunately, clean beauty is a term that is not officially defined nor regulated anywhere in the world. Any retailer or brand can make a “clean beauty” claim with no oversight. The same goes for “natural,” “green,” and “eco” that are used to market and greenwash potentially harmful products. Photo courtesy of @hali.mason Bathroom Skincare Photography, Clean Beauty Brands, Clean Product Photography, Influencer Moodboard, Minimal Skincare, Juice Ad, Skincare Products Photography, Clean Cosmetics, Pomegranate Fruit

Clean beauty, just like “clean eating”, has become a popular buzzword in the realm of wellness. It is meant to describe cosmetics formulated without harmful ingredients. Unfortunately, clean beauty is a term that is not officially defined nor regulated anywhere in the world. Any retailer or brand can make a “clean beauty” claim with no oversight. The same goes for “natural,” “green,” and “eco” that are used to market and greenwash potentially harmful products. Photo courtesy of @hali.mason

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Mint Wipawee