Il dolce far niente

This very smart set of posters was created by the Aesop agency for an event in London last weekend which saw a corner of Soho turned into Little Italy for a couple of days. Sponsored by Birra Moretti, Italy Live included cooking demonstrations and even a live satellite link-up with the San Gimignano Piazza in Tuscany, and Aesop produced this striking set of visuals to help inform visitors and spread the brand message across the weekend. We like.

The challenge: spend a whole day practicing the Italian concept of dolce far niente! But first, discover its meaning as explained by Italians... When I firs

Buy Il dolce far niente Italian - The sweetness of doing nothing Hand Lettering Poster by Lyman Creative Co. Worldwide shipping available at Society6.com. Just one of millions of high quality products available.

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964: Il dolce far niente

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When was the last time you stopped and experienced the sweetness of doing nothing? It's a scary thought but also more necessary than you might think.