Persuasive communication

Monica Smith founded The Clear Mind Project to bring positive psychology to the recovery community.

Persuasion techniques

How to Be Persuasive Using the Right Language

Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action. No matter how many times you’ve done it, presenting in front of peers, clients, colleagues or strangers is a nerve-wracking challenge. It’s difficult—but not impossible—to convey information in a succinct, engaging and persuasive manner. Here […]

How to be more persuasive

When you hire a public relations firm, you trust its members to make ethical decisions and use best practices in all stages of communication with your audiences. Persuasive communication methods work to change your audience’s awareness, attitude, or behavior. When working to persuade someone, whether it’s to attend, purchase, visit, follow, or donate, apply the T.A.R.E.S. test or the duty-based method to ensure ethical best practices.

In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision-making. Dr. Cialdini's research has identified six of these shortcuts as universals that guide human behavior.

"Mastering Public Speaking Skills" is a comprehensive guide to excel in confident, persuasive communication before any audience.