Black Friday Fitbit Deals 2023: Save Up to $100 on Smartwatches and Fitness Trackers
Keep track of your heart rate instead of your spending habits.
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Black Friday is in full swing, and for many, it brings an opportunity to take the edge off a major purchase or two. One piece of running gear that’s often prohibitively pricey is a new running watch or fitness tracker. Built to harness the power of a smartphone inside a neat, wrist-sized package, these gadgets are the go-to companion of countless runners looking for a way to track their heart rate, steps, and running pace.
One watch brand in particular, Fitbit, is an option we often recommend if you’re trying fitness tracking for the first time. Fitbit watches took the fitness industry by storm with their debut in 2009, thanks in no small part to their intuitive interface, sleek appearance, and comparatively low prices.
For a limited time, you can find some screaming deals on full watches, bands, and other accessories on sites like Amazon, Walmart, and even Fitbit’s site. At this time, you can save up to $100 on a complete watch, plus plenty of other deals on watches, many of which our editors have tried themselves.
Fitbit Versa 4 Fitness Smartwatch with Daily Readiness
The Versa line is one of our editors’ favorite Fitbit options because it includes expansive features that can help with getting the most out of your day holistically, in addition to helping you track your training. Plus, it’s 25 percent off for Black Friday.
This one is heavier than other Fitbits you’ll find on our list, but it comes fit with GPS tracking and the handy Daily Readiness Score feature, which combines metrics to let you know how well set up you are for your exercise of the day.
Fitbit Sense 2 Smartwatch
With a silhouette that’s nearly identical to the pricier Apple Watch line, you might be surprised to know that the Sense 2 actually provides superior battery life without skimping on its accurate tracking capabilities—GPS, blood oxygen, and sleep tracking, to name a few.
Right now, you can save $100 on this watch, putting it at a price that’s eligible for our best basic watches roundup.
Perhaps you’re looking for a more pared-down and approachable tracker that can blend in anywhere—in that case, check out this bite-sized watch that accurately measures heart rate, steps, and even your stress and recovery levels.
The Luxe doesn’t offer much more than those few features, but it’s reliable where it matters, and it’s also on sale for a whopping $50 off for Black Friday.
Gathering accessories such as screen protectors, chargers, and cleaning products can be one of the more frustrating parts of buying new electronics. Thankfully, this bundle for the budget-friendly, GPS-capable Charge 5 gives you everything you need to keep your watch running like new, and you can keep $20 in your pocket if you spring for this package right now.
Fitbit Versa LITE Edition Smartwatch
For $70 less than Fitbit’s Sense, you can score a deal on this feathery watch that borrows many of its more technical siblings’ features—all-day activity tracking, smartphone compatibility, and more—while boasting a lower weight.
On top of that, this watch can still run for four days reliably, and it functions equally well as an activity tracker and an everyday extension of your smartphone.
Google Pixel Watch
Since Google purchased Fitbit a few years ago, we’ve started to see some overlap between the Pixel and Fitbit’s watch technology. Not only can this watch track your activities and overall health, but you can have your Gmail, Maps, and Calendar apps at arm’s reach on a sizable, easy-to-read display.
Plus, this Walmart listing knocks $90 off the Pixel Watch’s price, giving you plenty more room to score a smartwatch and still go out for dinner afterward.
Adam Schram is an Assistant Editor of Commerce at Runner's World, though you might see his byline on Bicycling and Popular Mechanics, too. A lover of all things outdoors, Adam's writing career comes after six years as a bike mechanic in his hometown of State College, PA. His journalism experience is steeped in cycling and running gear reviews, and he's also a published creative nonfiction and satire author. When he's not writing, riding, or running, you can catch Adam at home mixing cocktails, watching Star Wars, or trying in vain to do the Sunday crossword. You can check out his latest work below.
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