More than just a TV
The opportunity to express yourself. In your space, your own unique way.
Which Lifestyle TV is right for you?
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Uniqueness
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Screen Size
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Color
* For more information, please check the detail page of each product.
The Frame
Make your own TV
Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.
The Freestyle
Unexpected joy everywhere
The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.
![The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.](http://images.samsung.com/is/image/samsung/assets/hk_en/lifestyle-tvs/2022-lifestyle-tvs-update/2022-lifestyle-tvs-pcd-f03-the-freestyle-kv-pc.jpg?$1440_N_JPG$)
![The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.](http://images.samsung.com/is/image/samsung/assets/hk_en/lifestyle-tvs/2022-lifestyle-tvs-update/2022-lifestyle-tvs-pcd-f03-the-freestyle-kv-mo.jpg?$720_N_JPG$)
The Serif
Unconditionally Beautiful
With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favorite content in 4K resolution with drastically reduced glare.
The Premiere
Launch your private cinema in 4K triple laser
The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.
The Sero
Mobile Entertainment, better on TV
The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen. See your mobile content in QLED and Matte Display technology which drastically reduces glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.
![The Sero is on display in portrait mode. Its Top 4 features are introduced as Mobile Optimized Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology.](http://images.samsung.com/is/image/samsung/assets/hk_en/lifestyle-tvs/2022-lifestyle-tvs-update/2022-lifestyle-tvs-pcd-f07-the-sero-kv-pc.jpg?$1440_N_JPG$)
![The Sero is on display in portrait mode. Its Top 4 features are introduced as Mobile Optimized Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology.](http://images.samsung.com/is/image/samsung/assets/hk_en/lifestyle-tvs/2022-lifestyle-tvs-update/2022-lifestyle-tvs-pcd-f07-the-sero-kv-mo.jpg?$720_N_JPG$)
Accessorize your Lifestyle TVs.
Discover the accessories to match your TV and optimise your viewing experience.
* TV and accessories sold separately.