MBA Syllabus
MBA Syllabus
MBA Syllabus
AJMER
SYLLABUS
SCHEME OF EXAMINATION AND
COURSES OF STUDY
MBA I2019-20
MBA II 2020-21
MaharshiDayanandSaraswatiUniversity
Ajmer
Master of Business Administration (MBA)
ORDINANCE FOR MBA PROGRAMME
Programme of Study: 2019-21
1. Objective
MBA program of Maharshi Dayanand Saraswati University, Ajmer shall be a two year
program designed to create middle level managers for the corporate. MBA graduates
shall also be available for placement with small and mid - sized firms as functional
experts. The MBA level education should also prepare learner to take up self-
employment in a chosen area of expertise.
2. Programme
MBA program is designed as a four semester program spread over a two year period.
3. Eligibility
a. Candidate seeking admission to MBA program shall have passed graduation in any
faculty from the any University Grants Commission (UGC) recognized University
in India or abroad recognized equivalent thereto in any discipline (Science, Arts or
Commerce) with at least 50% marks (45% for SC/ST/OBC) marks in aggregate
b. Candidates who have appeared or are going to appear in graduation final year
examination may apply for admission to MBA program for the coming academic
session. Admission of such candidates shall remain provisional until the specified
date of that year, and if s/he fails to submit her/his marks sheet showing that s/he
has passed graduation examination with at least 50% marks, in aggregate, her/his
admission shall stand cancelled.
4. Admission
Admission procedure to MBA program shall be determined by relevant authorities/
university.
5. Course structure
Each semester shall have seven courses. Each course would be of 35-40 hours in
instructionand equal hours of self- study.
MBA/2019-21 2
Course structure for MBA Programme
Year 1
Semester I Papers Marks
External Internal
101 Management Concepts 70 30
102 Accounting for Management 70 30
103 Managerial Economics 70 30
104 Statistics for Management 70 30
105 Organisation Behaviour & Managerial Skills 70 30
106 Quantitative Techniques 70 30
107 Computers applications for Management 70 30
Total 700
Semester II Papers Marks
External Internal
201 Marketing Management 70 30
202 Financial Management 70 30
203 Human Resource Management 70 30
204 Production and Operations Management 70 30
205 Business Environment 70 30
206 Research Methodology for Business 70 30
207 Viva-Voce 100 --
Total 700
Year 2
Semester III Papers Marks
External Internal
301 Elective 1 70 30
302 Elective 2 70 30
303 Elective 3 70 30
304 Elective 4 70 30
305 Elective 5 70 30
306 Elective 6 70 30
307 Training Project Report & Viva-Voce 50 50
Total 700
Semester IV Papers Marks
External Internal
401 Business Policy and Strategic Management 70 30
402 Management Information System 70 30
403 International Business Management 70 30
404 Project Management 70 30
405 Entrepreneurship and Small Business Management 70 30
406 Project Study 50 50
407 Viva-Voce 100 --
Total 700
Grand Total 2800
MBA/2019-21 3
Master of Business AdministrationExamination (M B A Examination)
(Semester Examination Scheme)
Regulation 22
i. Eligibility:
a. Candidates seeking admission to MBA programme shall have passed graduation
in any faculty from any University Grants Commission (UGC) recognized
University in India or abroad recognized thereto in any discipline (Science, Arts
or Commerce) with atleast 50% marks (45% marks for SC/ST/OBC) in
aggregate.
b. Candidates who have appeared or are going to appear in graduation final year
examination may also apply for admission to MBA programme for the coming
academic session. Admission of such candidates shall remain provisional until
the specified date of that year, and if she/he fails to submit her/his marksheet
showing that she/he has passed graduation examination with atleast 50% marks,
in aggregate, her/his admission shall stand cancelled.
c. The final decision regarding the eligibility and/or the admission process would
be as per the Rajasthan State designated body/ University.
ii. There shall be 28 Papers (07 papers in Semester I and 07 papers in Semester II of Part I,
07 papers in Semester III and 07 papers in Semester IV of Part II).Every prescribed
paper shall carry a total of 100 marks. There shall be 70 marks for term end
examination and 30 marks for internal examination until and unless indicated
otherwise. Courses 207, 307, 406 and 407 shall be evaluated as per scheme given in
syllabus.
iii. There shall be an examination at the end of each semester as determined by the
University.
iv. There shall be a semester-end external examination of 70 marks.This examination shall
comprise of seven questions covering entire syllabus of the course. Students will have a
choice of answering any 5 questions. Paper setter may choose to give a case study
equivalent to two questions. In that case the student in addition to solving case study
will have to answer any three from a total of five questions asked.
v. The medium of instruction will exclusively be in English and student has to answer all
the question papers in the prescribed course in English only in both internal and
external examinations.
vi. At the end of second semester, all the students will have to undergo compulsory
Summer Training for a continuous period of 45 working days excluding holidays/
Sundays with an industrial, business or service organization by taking up a project.The
student will undergo on the job training under the close supervision of a supervisor in
the business organization. This training should help her/him develop a perspective of
wholesome management of business activities. This would enable her/him to appreciate
the importance of different business activities and see how different business activities
are interrelated. She/He will have to submit a report on the organization she/he has
undergone training and make a presentation before a panel of regular faculty members
during Semester III of Part II. Training Report Evaluation shall be done as follows: 50
marks for Training Project Report to be evaluated by External Examiner and head of
the Department based upon Viva-Voce, 50 marks for internal evaluation, 25 of which
would be based on student presentation before the faculty members of the Department
MBA/2019-21 4
and the other 25 marks on the Summer Training Project Report submitted by the
student.
vii. Project Study would be based upon a topic of relevance under the supervision of one of
the designated faculty members in writing on issues related to business management.
This is a full term effort and Head of the Department will allocate the students to the
regular faculty available in the department. 50 marks are to be evaluated by supervisor
and rest 50 marks by the external examiner and H.O.D during term end Viva-Voce.
viii. The Viva-Voce examination will be held at end of Second Semester of Part I and also
at the end of Fourth Semester of Part II. This shall be evaluated for 100 marks by a
panel of one external expert, one internal expert (nominated by HOD) and the Head of
the Department.
ix. In order to pass a semester, a student shall have to score a minimum of 40% marks in
each course both in internal as well as external. A student has to appear in both
external and internal examination and shall have to secure 40% marks in external
and internal examination separately to pass and also a minimum of 50% marks in
aggregate in remaining papers except Allowed To Keep Terms (ATKT) papers..
x. Internal examination shall consist of continuous evaluation. Each paper shall be
evaluated on the basis of internal assessment by the concerned teacher administering
feedback tests normally after 10-11 hours of teaching. Feedback tests may be a written
exam, quiz, assignment, presentation and class participation, exercise, essay, personal
interview, simulation etc.
xi. To pass each semester a student will be Allowed To Keep Terms (ATKT) to next
semester if she/he obtains a minimum of 50% marks in aggregate excluding ATKT
papers and fails in not more than two courses. In a semester examination a student can
hold at most four ATKT at any point of time. Whenever a student appears at an ATKT
examination she/he will do so according to syllabus at that time and fulfills the
requirements of the course enforced at that time. A student has to clear all the papers of
Semester I to be eligible for appearing in IV semester of Part II.
xii. Candidates reappearing at an examination in a subsequent year shall be examined in
accordance with the scheme and syllabi in force (at the time of his admission) and shall
be entitled to the award of degree of the year in which they clear the last failing/ unclear
paper.
xiii. A student shall be required to successfully complete the program within a continuous
span of four years from the date of admission. During this period if there is any ATKT
in any course/s, the same has to be passed with a maximum of three chances within a
span of four year from the date of admission.
xiv. A student shall be eligible for the award of Master of Business Administration (MBA)
degree only if she/he fulfills the following conditions:
a) Passes all the four semesters as laid down in the syllabus as well as all the Viva-
Voce examination and also secures minimum prescribed pass marks in the
Project Study and Seminar on Training Project Report.
b) Fulfills all other requirements prescribed by the competent authority from time
to time for satisfactory completion of each course of study in each of the two
years.
c) Division of marks shall be awarded on the basis of aggregate marks obtained in
all the papers prescribed for all the four semestersexaminations as follows:
MBA/2019-21 5
Passed with I Division Aggregate marks taken together of the Part I
and Part II of MBA examinations should be
60% and above.
Passed with II Division Aggregate marks taken together of the Part
and Part II of MBA examinations should be
more than 50% and less than 60%.
MBA/2019-21 6
Programme Structure
101 Management Concepts
Objective This course will introduce the learner to the fundamentals of business
management.
MBA/2019-21 7
Unit 2 Production and Cost - Returns to scale, Cost Curves, Market Structure –
Perfect competition, Imperfect Competition, Monopoly, Oligopoly
Unit 3 Macro Economics - Introduction to GNP and GDP, Inflation,
Unemployment, Balance of Payments, Economic growth, Business Cycle
and Recent Development in Economics
Suggested Varshney, R.L. and Maheshwari K.L., Managerial Economics, Sultan
Readings Chand and Sons, New Delhi.
Adhikary, M.,Business Economics. Excel Books, New Delhi.
MBA/2019-21 8
communication- presentation of reports, reading skills, creativity, group
discussion skills, public speaking and negotiation. Written communication.
Suggested Luthans, F . Organisation Behaviour. Prentice Hall of India,New Delhi.
Readings Robbins, S.Organisational Behaviour. Pearson Education,New Delhi.
Pearse, C Glenn etc. Business Communications: Principles and
Applications, Prentice Hall of India, New Delhi.
P D Chaturvedi and Mukesh Chaturvedi, Business Communication,
Pearson Education, New Delhi
MBA/2019-21 9
Estrada, S. Connecting to the Internet. Sebastopol, C A, O'Reilly.
PK Sinha, Computer Fundamentals,
MBA/2019-21 10
Semester II
201 Marketing Management
Objective This course shall introduce the learner to the basic marketing concepts,
functions; market environment and decision variables.
Unit 1 Importance and concept of marketing; meaning, definition, and basic
concepts of marketing, concept of marketing mix, meaning and concept of
consumer behaviour; buying decision process.
Unit 2 Market segmentation, targeting and positioning; marketing research;
competitive advantage and strategic positioning;
Unit 3 Product management; pricing and distribution; communication and
promotion; marketing of services, recent trends in marketing; green,
global and e-marketing etc.
Suggested Kotler, P.Marketing Management. Prentice Hall of India, New Delhi.
Readings Ramaswamy, V.S. and Namakumari, S.Marketing Management,
Planning and Control. Macmillan India Ltd., New Delhi.
MBA/2019-21 11
Corporate objectives and human resource planning;
Unit 2 Process of human resource planning- job analysis, job description, and
specifications; recruitment and selection; induction; training and
development; career planning; employee records and audits.
Unit 3 Principles of wage determination, salary structure; job evaluation; and
performance appraisal; wage policies, monetary and non-monetary
incentives and recent trends in Human Resource Management
Suggested Dressler, Human Resource Management. Prentice Hall of India, New
Readings Delhi.
Aswathappa, K,Human resources and Personnel Management. Tata
McGraw Hill, New Delhi.
MBA/2019-21 12
Unit 1 Nature and significance of business environment, macro environment,
political- legal, economic, social, technological,Economic role of
government, scanning techniques of the environment.
Unit 2 Business and government policies: Fiscal policy, Monetary policy, industrial
policy, policy for small scale sector, NRI investment, industrial sickness
Unit 3 Business and Law, main provisions for Companies Act, MRTP, FEMA,
Consumer Protection Act (CPA), Role and functions of SEBI, Patents &
Trademarks
Suggested Cherunilam F. Business and Government. Himalaya Publishing
Readings House,New Delhi.
Ashwatthappa K. , Himalaya Publishing House, New Delhi
Mishra and Puri. Business Environment. Himalaya Publishing House,
New Delhi.
MBA/2019-21 13
chapterization – contents of chapter – report writing – the role of audience –
readability – comprehension – tone – final proof – report format – title of the
report – ethics in research.
Suggested Schindler and Cooper, Business Research methods, TMH, New Delhi
Readings CR Kothari, Research Methodology,
Remenyi, Williams, Money and Swartz, Doing Research in Business and
Managemnt, , Sage Publications , New Delhi
K R Sharma, Business Research methods, National Publishing House, New
Delhi
207 Viva-Voce
For the term end viva-voce candidate shall be evaluated for 100 marks by a panel of
external expert, an internal expert and the head of the concerned department/
institute.
MBA/2019-21 14
Semester III
Marketing Electives
301M Brand Management
Objective The objective of this course is to impart in-depth knowledge to the students
regarding the theory and practice of Brand Management. The objective of
this course is to impart in-depth knowledge to the students regarding the
theory and practice of Brand Management.
Unit 1 Nature and Scope of Sales Management; Setting and Formulating Personal
Selling Objectives; Recruiting and Selecting Sales Personnel; Developing
and Conducting Sales Training Programmes; Designing and Administering
Compensation Plans;
Unit 2 Supervision of Salesmen; Motivating Sales Personnel; Sales Meetings and
Sales Contests; Designing Territories and Allocating Sales Efforts;
Objectives and Quotas for Sales Personnel; Developing and Managing Sales
Evaluation Programme; Sales Cost and Cost Analysis.
Unit 3 An Overview of Marketing Channels, their Structure, Functions and
Relationships; Channel Intermediaries - Wholesaling and Retailing;
Logistics of Distribution; Channel Planning, Organisational Patterns in
Marketing Channels; Managing Marketing Channels; Marketing Channel
MBA/2019-21 15
Policies and Legal Issues; Information System and Channel Management;
Assessing Performance of Marketing Channels; International Marketing
Channels.
Suggested Anderson, R. Professional Sales Management.,Englewood Cliffs, New
Readings Jersey, Prentice Hall Inc.
Anderson, R. Professional Personal Selling. Englewood Cliffs, New
Jersey, Prentice Hall Inc.
Buskirk, R H and Stanton, W J. Management of Sales Force. Homewood
Illinois, Richard D. Irwin.
Dalrymple, D J. Sales Management: Concepts and Cases. New York,
John Wiley.
Johnson, E M etc. Sales Management: Concepts, Practices and Cases.
New York, McGraw Hill.
Stanton, William J etc. Management of a Sales Force. Chicago, Irwin.
Cundiff, Stiil, R R and Govoni. Sales Management, Englewood Cliffs,
New Jersey, Prentice Hall Inc.
MBA/2019-21 16
services; service quality; consumer behaviour; segmentation and targeting in
services marketing.
Unit 2 Services marketing triangle; implications for marketing mix; marketing mix
for services- product, place, price, promotion, people, process and physical
evidence.
Unit 3 Strategic options for services- marketing strategies; globalization of services,
small services; Introduction to CRM and e-CRM.
Suggested Balaji, B.: Services Marketing and Management. S.Chand and Company
Readings Ltd., New Delhi
Zeithaml, Valarie A. and Bitner Mary Jo: Services
Marketing.Irwin/McGraw-Hill, NY
Lovelock, Christopher: Services Marketing,Prentice Hall Inc., NJ
Kurtz, David L. and Clow, Kenneth E.: Services Marketing. John Wiley
& Sons, NY
Payne, Adrian: Essential of Service Marketing, Prentice Hall, NJ
Unit 2 Store administration - Floor space management Space mix - Managing store
inventories and displays - Customer service - CRM in retailing - Cashiering
process - Managing in-store promotions and events; Merchandising -
Introduction and definition - Steps in merchandise planning - Merchandise
hierarchy - Buying process - Category management manufacturer's brands Vs.
private label brands
MBA/2019-21 17
Unit 3 Retail supply chain management - Definition Integrated supply chain planning
- Vendor Development - Quick Response Inventory Planning - Floor Ready
Merchandise - Electronic data exchanges and bar coding - Managing reverse
logistics, Retail communication - Merchandise based - Store based - Service
based - Steps in planning - Retail communication mix - Sales promotion -
Advertising Public relations - Personal selling; New trends in retailing -
Franchising in retailing Role of IT in retailing
Suggested Retail Management - Gibson Vedamani
Readings Retailing Management - Levy & Weitz
Retail Marketing Management - David Gilbert
Retailing Management - Swapna Pradhan
Retail Management - Ron Hasty & James Reardon
The Art of Retailing - A.J.Lamba
Retail Marketing Management - Swapna Pradhan
Retailing Management - W.Steward have
Retailing Management - Analysis, Planning & Control - David Walters
MBA/2019-21 18
Marketing Research by MV Kulkarni
Marketing Research by DM Sarawte.
Research for Marketing Decisions by Paul Green, Donald Tull.
Marketing Research-Rajendra Nargundkar (Tata McGraw Hill)
MBA/2019-21 19
Otto Kllipner's Advertising procedure -- The Prentice Hall
Advertising, sales and promotion mgt - Himalayan publishing house
Advertising - frank Jerkins - Prentice Hall
Advertising and Promotion - An Integrated Marketing communications
Perspective _ Tate McGraw Hill.
Contemporary advertising = William Fares- Irwin / McGraw hill series.
Advertising Management - Rajiv Batra, John G Myers, David Aaker
David Ogilvy, Ogilvy on advertising
MBA/2019-21 20
Marketing Segmenting, targeting and positioning industrial products
Unit 3 Channel Structure for Industrial Products - Formulating channel strategy -
Channel Logistics; Price determinants for industrial products - Price Decision
Analysis; Industrial Marketing in the international environment
Suggested Industrial Marketing - Hill, Alexander, Cross
Readings Industrial Marketing - Analysis, Planning and Control - Reeder, Brierty,
Reeder
Industrial Marketing – Hawaldar
Finance Electives
301 F Investment and Portfolio Management
Objective The objective of this course is to impart knowledge to students regarding the
theory and practice of Security Analysis and Investment Decision Making
Process.
MBA/2019-21 21
Readings Jersey
Bhalla, V K. Investment Management: Security Analysis and Portfolio
Management.,S. Chand, New Delhi
Fischer, Donald E. and Jordan, Ronald J. Security Analysis and
Portfolio Management. Prentice Hall of India, New Delhi
MBA/2019-21 22
Institutions, Challenges before Financial Institution in India.
Unit 2 Management of Commercial Banks in India: Overview of Commercial banks
in India, Corporate Governance in banks, Liquidity Management,
Management of Deposits, Management of Loans and Asset-Liability
Management in Commercial Banks, Non Performing Assets in Banks.
Unit 3 Management of Development Banks & Investment Institutions: Overview of
Development Banks and Investment Institutions in India, Resource Planning,
Resource Mobilisation and Project Evaluation by Development Banks in
India.
Suggested Bhalla, V K. Management of Financial Services. Anmol, New Delhi.
Readings Bhalla, V K And Dilbag, Singh. International Financial Centres. Anmol,
New Delhi.
Ennew,C, Trevor Watkins & Mike Wright: Marketing of Financial
Services, Heinemann Professional Pub.
MBA/2019-21 23
Objective The main objective of this course is to help students to learn the various
financial services and their role in the overall financial system.
MBA/2019-21 24
5. Smith, Keith V. and G.W. Gallinger Readings on Short-term Financial
Managemert, 3rd ed. West Publication Co.
MBA/2019-21 25
Readings 2. Bhalla, V K. International Financial Management, New Delhi, Anmol,
2001.
3. Buckley, Adrian. Multinational Finance. New York, Prentice Hall Inc.
4. Kim, Suk and Kim, Seung. Global Corporate Finance: Text and Cases.
2nd ed. Miami Florida, Kolb.
5. Shapiro, Alan C. Multinational Financial Management, New Delhi,
Prentice Hall.
310F:CORPORATE TAXATION
Objective The objective of the course is to acquaint the participant with the
implications of tax structure and corporate profit planning in operational as
well as strategic terms.
MBA/2019-21 26
Liability.
Unit 2 Meaning and Scope of Tax Planning and Location of Undertaking, Type of
Activity, Ownership Pattern, Tax Planning Regarding Dividends Policy,
Issue of Bonus Shares, Inter Corporate Dividends and Transfers, Tax
Planning Relating to Amalgamation and Merger of Companies.
Unit 3 Tax Considerations in respect of Specific Managerial Decision like Make or
Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or
Exports; Replacements and Capital Budgeting Decisions, etc, Tax Planning
in respect of Managerial Remuneration, Foreign Collaborations and Joint
Ventures, Implications of Avoidance of Double Taxation Agreements.
Suggested 1. Ahuja, G K & Gupta, Ravl Systematic Approach to Income Tax.
Readings Allahabad, Bharat Law House.
2. Iyengar, A C. Sampat Law of Income Tax. Allahabad, Bharat Law
House.
3. Kanga, J Band Palkhivala, N A. Income Tax. Bombay, VOI.1-3, N.M.
Tripathi.
4. Ranina, H P. Corporate Taxation: A Handbook. 2nd ed., New Delhi,
Oriental Law House.
5. Singhania, V K. Direct Taxes: Law and Practice. Delhi, Taxman.
6. Srinivas, E A. Handbook of Corporate Tax Planning. New Delhi, Tata
McGraw Hill.
Suggested T Deb , HRD Theory and Practice, Ane Books, New Delhi
Readings Dayal, Ishwar, Successful Applications of HRD. New Concepts, New
Delhi
Dayal, Ishwar. Designing HRD Systems. New Concepts, New Delhi
Kohli, Uddesh & Sinha, Dharni P. HRD - Global Challenges &
Strategies in 2000 A.D., ISTD, New Delhi
MBA/2019-21 27
Training systems and processes.
Unit 1 Training Process - an Overview; Role, Responsibilities and Challenges to
Training Managers, Organization and Management of Training Function
methods of training and development
Unit 2 Learning and training, Identification of training needs and Action Research
Unit 3 Planning, Designing and conducting training and development programme, ,
evaluation of training and development programmes, Training and
Development in India.
Suggested T Deb , Training and Development, Ane Books, New Delhi
Readings Beunet, Roger ed. Improving Training Effectiveness. Aldershot, Gower
Buckley R & Caple, Jim. The Theory & Practice of Training. London,
Kogan & Page
Lynton, R Pareek, U. Training for Development. 2nd ed. New Delhi,
Vistaar
Pepper, Allan D. Managing the Training and Development Function.
Aldershot, Gower.
Rae, L. How to Measure Training Effectiveness. Aldershot, Gower
Reid, M A. etc. Training Interventions: Managing Employee Development.
London, IPM
Senge, P. The Fifth Discipline: The Art and Practice of the Learning
Organization. London, Century
MBA/2019-21 28
304 H Human Resource Planning
Objective The main objective of this course is to help students to learn the needs and
methods of human resource planning in an organization.
MBA/2019-21 29
Unit 3 Organization Change - an Overview; Approaches to Problem Diagnosis;,
Designing Interventions - Interpersonal, Team, Intergroup and System;
Evaluation of OD, Ethics of OD Professional, Future of OD.
Suggested Abad, Ahmad. etc. Developing Effective Organization. New Delhi, Sri Ram
Readings Centre for Industrial Relations, 1980.
De Nitish. Alternative Designs of Human Organizations. London, Sage.
French, W H. and Bell, CH. Organisation Development. New Delhi,
Prentice Hall of India.
French, W L., etc. Organization Development Theory, Practice and
Research. 3rd ed. New Delhi, Universal Book Stall.
Harvey, D F. and Brown, D R. An Experiential Approach to Organization
Development. Englewood Cliffs, New Jersey, Prentice Hall Inc.
Huse, FE. and Cummings, T G. Organization, Development and Change.
3rd ed. New York, West.
Sinha, Dharani, P. etc. Consultants and Consulting Styles. New Delhi,
Vision.
MBA/2019-21 30
analysing and restructuring reward management systems, policies and
strategies.
MBA/2019-21 31
Suggested Sharma, D.D.,Total Quality Management. Sultan Chand and Co., New
Readings Delhi.
Ehresman,Small Business Success Through TQM. Tata McGraw Hill,
New Delhi.
Raju, Sundara,Total Quality Management. Tata McGraw Hill, New
Delhi.
MBA/2019-21 32
Unit 1 Production Planning and Control Function; Material Requirement Planning;
Production- Inventory Systems; Forecasting for Inventory and Production
Control
Unit 2 Aggregate Planning; Job Shop Planning; Scheduling and Control; Just-in-
Time Production; Line Balancing
Unit 3 Planning for High Volume Standardized Products; Procedures and
Documentation in Production Planning and Control; Application of
Computers; ERP
Suggested Burbidge, John L. Principles of Production Control. London, Donald and
Readings Evans
Caubang, Ted C. Readings on Production Planning and Control.
Geneva, ILO.
Greene, James H. Production and Inventory Control Handbook. New
York, McGraw Hill.
Mc Leavey, Dennis W and Narasimhan, S L. Production and Inventory
Control. Boston, Allyn and Bacon.
Peterson, R and Silver, E A. Decision Systems for Inventory
Management and Production Planning New York, John Wiley.
Vollmann, T E. etc. Manufacturing Planning and Control. Homewood,
Illinois, Richard D Irwin.
MBA/2019-21 33
Hill.
Patterson, Dan W. Introduction to Artificial Intelligence and Expert
Systems. Englewood Cliffs, New Jersey, Prentice Hall Inc.
Rolph, Paul. How to choose and Use an Executive Information System.
New Delhi, Viva Books.
Sprague, Ralph H. Decision Support for Management. Englewood Cliffs,
New Jersey, Prentice Hall Inc.
Turban, E. Decision Support & Expert Systems. 2nd ed., New York,
MacMillan.
Bratko, Ivan. Prolog: Programming for Artificial Intelligence. 2nd ed.
California, Addison-Wesley.
MBA/2019-21 34
Unit 1 Overview of Systems Analysis and Design; Software applications today- the
changing scenarios- Introduction to different methodologies and Structured
System Analysis- Problem identification- requirement analysis: tools and
techniques-feasibility analysis- Operational, Technical and Economical
Feasibility--details of SDLC approach. Business Systems Concept-, Systems
Development Life Cycle; Project Selection; Feasibility Study.
Unit 2 Tools for Analysis and Design of Business Systems; Methodologies
Available; Need for Structured Techniques; Structured Techniques
Available. System Requirement Specification and Analysis; Data Flow
Diagrams-, Data Dictionaries; Process Organisation and Intersections;
Decision Analysis; Decision Trees and Tables; Expansion, Explosion and
Normalization. Detailed Design; Modulation; Module Specification; File
Design
Unit 3 Data Base Design.System Control and Quality Assurance; Documentation
Tools; Testing Techniques Available; System Controls and Audit Trails;
System Administration and Training; Conversion and Operations
Plan.Hardware and Software Selection; Hardware Acquisition;
Benchmarking, Vendor Selection, Operating System Selection, Language
Processors, Performance and Acceptance Testing Criteria. Managing Data
Processing in an Organisation; Data Processing Setup; Project Management
Techniques for Managing Software Projects
Suggested Awad. Elias M. Systems Analysis and Design, New Delhi,
Readings Prentice Hall of India.
Coad, Peter and Edward, Yourdon. Object-Oriented Analysis,
Englewood Cliff, New Jersey, Yourclon Press.
Hawryszkiewyez, I T. Introduction to Systems Analysis and Design, New
Delhi, Prentice Hall of India
Marco,T.D. Structurted Analysis & System Specification, New Delhi,
Yourclon Press
Rajaraman, V. Analysis and Design of Information Systems. New Delhi,
Prentice Hall of India.
Van Over, David. Foundations of Business Systems. Fort Worth, Dryden
Press.
Whitten, J L. etc. System Analysis and Design Methods. New Delhi,
Galgotia.
Unit 1 Data Processing Concepts, Data Structures; File Processing and Access
Methods; Taxonomy of Data Management Systems-, Various Data Base
Management Models. Evaluation of Commercially Available Software
MBA/2019-21 35
Systems with Managerial Emphasis on Tradeoffs Among Cost, Capacity,
and Responsiveness
Unit 2 Functions of Transaction Processes and their Communications Interface with
Database Management Systems; Distributed Data Processing Systems and a
Need for Database Environment for such a System. Physical Database
Structures; Normalization and Logical Design; Query Languages for
Relational Database Management Systems
Unit 3 Study of a Relational Database Management Systems for Successful
Implementation of Distributed Systems Structured Query Language.
Distributed Data Base Systems; On-line Data Bases; Object Oriented Data
Bases. Managerial Issues Related to Data Base Management; Evaluation
Criteria; Performance Analysis; Recovery Issues; Reorganisation Problems;
Implementation and Maintenance Issues; Database Administration.
nd
Suggested Coad, Peter and Edward, Yourdon. Object-Oriented Analysis. 2 ed.,
Readings EnglewoodCliff, New Jersey, Yourdon Press, 1991.
Kroenke, David M. Database Processing: Fundamentals, Design,
Implementation. 41st ed., New York, McMillan, 1992.
McFadden, Fred R and Hoffer, Jeffrey, A. Database Management. 3rd
ed., Redwood City, Benjamin-Cummings, 1991.
Pratt, Philip J. A Guide to SOL. Boston, Boyd and Fraser, 1990.
Salemi, Joe. Client / Server Data Bases. Emeryville, California, Ziff-Davis
Press, 1993.
Systems and Developers Manuals for an RDBMS such as Oracle.
The Summer Training Report shall comprise of two parts- Part one, a general
understanding of the industry and the firm and part two- a specific real time project with
the consent of both the organization and the Department’s Training and Placement
Advisor/Officer.
The students who undergo this training are compulsorily required to arrange to deliver the
confidential report of the training supervisor directly to the Training & Placement
Officer/Advisor of the Department in the absence of which the student will not be allowed
to join back at the Department and any Summer Training Report will not be allowed to be
submitted and no viva-voce or presentations taken.
MBA/2019-21 36
Training Project Evaluation shall be done as follows: 50 marks for Training Project Report
to be evaluated by External Examiner based upon Viva-Voce, 50 marks for internal
evaluation, 25 of which would be based on student presentation before the faculty members
of the Department and the other 25 marks on the Summer Training Project Report
submitted by the student.
Depending upon the needs of this student training, the Head of the Department may depute
the Faculty Members to visit the organizations outside Ajmer where the students may be
undergoing training to ensure the effectiveness of training and to sort out any of the
training related issues on the spot, this would also be used as an opportunity to guide the
students on the spot for training/project report.
MBA/2019-21 37
Semester IV
401 Business Policy and Strategic Management
Objective This course should help learner develop understanding of process of
developing and implementing strategy.
MBA/2019-21 38
403 International Business Management
Objective To help the learner in developing the ability to analyse the competitive
international business environment
MBA/2019-21 39
405 Entrepreneurship and Small Business Management
Objective This course aims at providing student an insight into the nature of small scale
industry. He will be exposed to various aspects of establishment and
management of a small business unit.
407 Viva-Voce
For the programme end viva-voce candidate shall be evaluated for 100 marks by a
panel of external expert an internal expert and the head of the concerned
department.
MBA/2019-21 40