SCG - Digital Campaign Proposal - 2
SCG - Digital Campaign Proposal - 2
Social Media Digital Website & Mobile site Mobile App Communiy
management Activation Development Development Management
Website: mybmw.co.id Prodia App, over 1000 downloads on playstore Djarum Super Soccer
Background
25 - 45 year old
Source: Sonar
Insight
People are actively searching about the word “semen” through Google in the past 12 months.
However, when searching about “semen” they usually look for Piala Jendral Sudirman, Torabika Soccer
Championship and soccer related info, since Semen Padang has a national soccer team that
participate in that event.
Insight
The keyword “bahan bangunan” has been actively searched through Google in the last 12 months.
Mostly people are looking for the place to buy building materials and there’s also a related query about
cement price.
Big Idea
Social
Ads Website
Media
Sponsored
KOL Content Forum
Offline Event
Website
Website
Article Updates
Being an opinion leader in B2B industry can be achieved by offering expert knowledge
about the industry itself to the audience.
By providing article updates on our website, we can tap into the conversation of the
industry players and thus become a top of mind brand of the industry.
Article Topic
Bagaimana Cara
Tips Memilih Bahan Ini Dia Syarat Rumah Tren Desain Interior
Membuat Pondasi yang
Bangunan yang Ideal! 2016
Benar?
Social Media
Social Media
Moroccan Style adalah salah satu tren design interior di Tahukah Anda kalau ternyata pondasi rumah terdiri dari 2 jenis, yaitu
tahun 2016. Mengadopsi dari negeri Maroko, design ini kaya pondasi dangkal dan dalam. Ketika Anda ingin membangun sebuah
akan sejarah, warna, dan tekstur. Pola yang ramai dengan rumah 1 lantai, toko, ruko, pos ronda, dan bangunan sederhana
warna warni cerah menjadi komponen arsitektur yang lainnya, Anda bisa menggunakan pondasi dangkal. Namun, ketika
ditampilkan di ruangan. Anda ingin membangun rumah 2 lantai atau bangunan dengan beban
yang berat, Anda harus menggunakan pondasi dalam, di mana
kedalamannya harus lebih dari 3 meter.
Forum
Forum
To easily drive public perception and opinion, we need to collaborate with the industry
specific KOL. The KOL for cement and building material industry can come from the civil
engineering experts or even Indonesian top contractor or developer.
In order to collaborate with these KOL, we may partner with organizations related to the
industry and ask the leader to become our KOL. This KOL can then be utilized in our
forums or offline event such as industry workshop.
Sponsored Content
Sponsored Content
Est. Monthly Visit: 2,200 visits
Meeting and educating key business persons face to face through a workshop
can increase the conversion of cold leads to burning hot ones.
Thus, we may hold a gathering event or industry workshop and invite key
decision makers in order to socialize and even strengthen the brand preference
to them. Our KOL can be utilized to directly meet the industry players to further
amplify the branding effect.
KPI & Budget
KPI
Facebook Post Engagement 700