The biggest sale of the year is here! Amazon Prime Day 2024 will run on July 16 and 17, and we're seeing a ton of deals you're not going to want to miss. It's the best time to save big on personal tech (new AirPods at their lowest price ever, anyone?), best-selling leggings, and all of the exercise equipment you need for your home gym.
From tried-and true-favorites (hey, Brooks running shoes!) to treat-yourself skincare, so many of our favorite brands are in the mix! Keep scrolling for some of the best discounts we've found so far, and then bookmark this page, because we'll keep updating the sales as we see them!
Prime Day Deals on Shoes & Clothes
Prime Day Deals on Electronics
Prime Day Deals on Exercise Equipment
Prime Day Deals on Skincare
What is Amazon Prime Day?
During Amazon Prime Day (a two-day event, actually!), the e-retailer offers some of its biggest discounts of the year. Expect to score impressive sales on electronics, workout equipment, shoes, clothing, skincare, and more—so it's a good time to upgrade or replace what you have now. Plus, Amazon's own brands will be on sale, so look for deals on a Fire tablet or Echo.
When is Amazon Prime Day 2024?
This year, the two-day event is on July 16 and 17, and the best deals will be reserved for those two days. If you see something you like, don't wait—because there's no guarantee it'll still be available for the two days. On the other hand, if you don't get a chance to shop (what are you even doing if you don't, though?), Amazon often extends the sales for certain items...as long as they're in stock, that is.
Do I need an Amazon Prime membership to get Prime Day deals?
Yes. The Prime Day discounts are reserved for Prime members, but if you don't have a membership yet, signing up is easy. If you're not ready to commit to a $14.99 monthly payment (or an annual $139), you can sign up for a 30-day free trial. Amazon also offers discounted memberships to students and seniors who qualify!
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Jess is a Commerce Editor, covering best-selling products for Hearst Magazines. She lives in New Jersey with her husband and two kids.