Effective as of October 30, 2023
ACCESSIBILITY -- IF YOU ARE HAVING ANY TROUBLE ACCESSING THIS PRIVACY POLICY OR THE WEBSITE, PLEASE CONTACT FAN SERVICES by visiting our CONTACT US PAGE.
Privacy Policy Applicability
Fanatics, LLC, a Delaware limited liability company, together with its subsidiaries or affiliates (collectively, “Fanatics”) operates this website NCAA Championship Official Online Store (the "Website"), pursuant to agreements with NCAA Championship Official Online Store and/or its affiliated entities (the “Partner Entities”). Both Fanatics and the Partner Entities (collectively "we," “our,” or "us") recognize that you care how information about you is used and shared.
The privacy policy on this Website (“Privacy Policy”) describes how we use, disclose, and otherwise processes your personal information collected (1) through this Website, and related social media accounts, mobile applications, and digital platforms (collectively, the “Properties”), (2) in person (such as in retail stores), and (3) through other online and offline interactions, such as email and phone interactions related to this Website (collectively, the “Services”). The Services are intended for use by residents of the United States (“U.S.”) in accordance with U.S. laws, the Terms of Use and this Privacy Policy.
This Privacy Notice does not apply to:
We collect personal information about you from the following sources:
a. Directly From You.
We may collect personal information during your access or use of the Services, such as when you sign up for marketing, make purchases, enter contests, create or verify an account,contact us for customer service or other assistance, interact with us at in-person events, browse or interact with our Properties, leave a review, post or submit content, and participate in promotions.
b. From Your Friends.
If you consent, your friends and contacts may provide personal information about you in connection with our “friend” referral program and for other purposes.
You may only provide us with information about another person if you have that person’s consent.
c. Cookies and Other Tracking Technologies.
When you access or use the Services, we may collect data using cookies and other tracking technologies, such as information about your device, internet usage, cookie identifiers, location, website activity, and other details about your use of the Services.
For further information on how we use such technologies to collect personal information, see Section 6 – “Cookies and Other Tracking Technologies.”
d. Service Providers.
We may collect personal information from service providers who are assisting us in the supply of our products and carrying out our business, such as to fulfill orders, and provide customer assistance.
e. Other Third Parties and Publicly Available Information.
We may collect personal information from other third parties that provide information to us, such as Business Partners (see Section 4), advertising networks, data brokers, government and other public sources, and social media platforms and networks.
We may combine information that we receive from the various sources described in this Privacy Notice, including third-party sources, and use or disclose it for the purposes identified below
Depending on which Services you use, we may collect the following types of personal information about you:
a. Identifiers,
such as your contact information (including your name, email address, postal address, and telephone number), alias, unique personal identifier, social media identifiers, authentication information you create (such as account password), and device identifiers (such as advertising IDs, pixel and cookie IDs, and Internet Protocol (“IP”) address).
b. Customer Records, such as:
i. Financial information, including financial account number
ii. Signatures, and
iii. Your physical characteristics or a description of you.
c. Demographic information, such as age and gender.
d. Internet and other electronic activity
that is gathered automatically when you interact with our Services or with our advertisements, such as browsing and search history, browser information, device type, Operating System (OS) version, and other information about your interactions with our Services.
For example, we use session replay tools to record your interactions with the Properties, such as how you move throughout the Properties and engage with our webforms.
e. Geolocation information, including:
(a) non-precise geolocation for some Services, such as IP-based geolocation; and (b) precise geolocation for other Services. This may be collected automatically (such as through our tracking technologies) or based on information you provide.
f. Commercial information and preferences,
such as purchase information (including payment method and payment information) and related records (such as information about returns, shipping, customer service interactions). We also collect information about your preferences, such as your favorite teams and players.
g. Audio, visual, electronic, and similar information,
such as call recordings when you call us, chat with us, pictures that you may provide (including of ID cards), video footage from events or that you submit, chats, posts, reviews or other comment you provide, or other similar information. For example, if you contact us using chat, messaging apps, or social media, the content of the conversation may be monitored or recorded by us or our service providers. If you participate in our mobile messaging program, we may also collect your mobile phone number, your carrier’s name, and the date, time and content of your messages, and other information you provide as part of that program.
h. Biometric information, such as a scan of your facial geometry used to verify your identity.
i. Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics.
j. Sensitive personal information, including the following:
i. Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.
ii. Precise geolocation.
iii. Racial or ethnic information.
k. Other information related to specific services,
such as information we collect in connection with the sale of Digital Assets and NFTs.
We may use your personal information for the following purposes:
a. To provide you with products and services, such as to:
i. Communicate with you, including to:
A. respond to your inquiries;
B. give you updates on your orders;
C. support returns, exchanges, recalls, warranties, and similar issues; and
D. notify you of important administrative or legal issues, such as changes to our terms or practices.
ii. Facilitate your interactions with us, including to:
A. allow you to access our Properties;
B. create and maintain accounts for you;
C. personalize your interactions with us and our Properties and Services;
D. verify your eligibility for and enroll you in certain programs, benefits, or contests, transactions, or other programs; and
E. authenticate your identity (such as to allow you to access your account or to process a privacy rights request)
iii. Facilitate transactions, payments and other similar interactions
iv. Otherwise facilitate your relationship with us.
b. For marketing,
such as to market Fanatics goods and services or those of our affiliates, Business Partners, and other third parties; in connection with contests and promotions.; and in other ways described in Section 6 – “Cookies and Other Tracking Technologies.
c. For insights,
such as to identify trends and make inferences about you and your interactions with us, our affiliates, and Business Partners, such as to analyze your behavior and preferences, and to evaluate and improve our products and services and those of our affiliates and Business Partners.
d. To comply with legal obligations and defend ourselves and others,
such as to comply with legal requirements (including maintaining compliance-related records); to cooperate with law enforcement and other lawful requests; to enforce our Terms of Use, policies, and contracts; establish, exercise, or defend against legal claims that we have may have or pursue; and to protect ours, our customers’, and other parties’ safety, property, or rights.
e. For other internal business and operational purposes, such as:
For our internal business administration, such as to manage customer accounts, including keeping general records of customers, sales, customer care, and other interactions;
f. In connection with a corporate transaction,
including in connection with a sale, acquisition, merger, change of control, bankruptcy, or similar transaction involving some or all of our assets, or due diligence related to such transactions.
g. For any purpose for which you provide consent,
We may use de-identified, anonymized, or aggregated versions of your personal information for any purpose.
We may disclose your personal information in the ways that are described in this Privacy Policy, such as to:
Affiliates: We may disclose your personal information to our Fanatics family of companies, such as affiliates, parents, and subsidiaries for the purposes described above, including marketing. For example, our companies may exchange information about your interactions with our Services, your preferences, and inferences we may have drawn about in or customize our offerings and market our services to you.
The public or third parties when you choose to, direct us to, or otherwise intentionally interact with such third parties through our Services, such as:
Information you provide in response to offers from third parties through our Services.
Information in product reviews, including your name or username, pictures you upload, and any other information you choose to include. Reviews that you submit to our Properties will be viewable to other users. Content that you choose to post or otherwise make available to other users or the public in connection with the Services or on third party sites.
Content that you choose to post or otherwise make available to other users or the public in connection with the Services or on third party sites.
Service providers: We may permit our vendors and subcontractors to access your personal information in connection with performing services for us, such as IT providers, internet service providers, and data analytics providers. We may also engage other companies to provide certain services, such as identity verification, email distribution, market research, fraud prevention, security, and, if you contact us using chat, messaging apps, or social media, monitoring and recording the content of any conversations.
Professional consultants, such as accountants, lawyers, and financial advisors.
Vendors that process your transactions, including your credit card issuer, a third-party credit verification company, the product handler, the delivery service, and vendors who may ship product to you directly from their warehouse (called drop-ship vendors).
Entities that provide you with services or benefits: We may disclose your information to entities to provide you with services or benefits. For example, when you participate in our Fan Cash program, we may disclose your personal information to Business Partners and other third parties to operate the program and allow you to acquire and redeem points.
Law enforcement, government agencies, and other recipients for legal, security, or safety purposes: We may disclose your personal information: (a) as required by law or legal process; (b) to anticipate, prevent, detect, and investigate suspected fraud, harassment, or other violations of any law, rule, or regulation; (c) to investigate suspected violations of any terms or policies applicable to the Services provided by us or our third party providers or affiliates; (d) to protect our, our users’, and other third parties’ rights, property, and safety; and (e) to otherwise establish, exercise, and defend against legal claims.
Other entities in connection with a corporate transaction: We also may transfer your personal information in connection with a sale, acquisition, merger, change of control, bankruptcy, joint venture, or similar transaction involving some or all of your assets. If required by law, we will take commercially reasonable efforts to notify you via email (sent to the email address specified in your account) or by posting an updated Privacy Notice on our website(s) if such a transaction results in the transfer of control of your personal information to a non-affiliate.
Business Partners for their own purposes: We may disclose your personal information to third parties for their own purposes (“Business Partners”) or their service providers in several situations such as:
Advertisers, ad platforms and networks, and social media platforms;
Leagues, teams, and other partners whose branded apparel, merchandise, and collectibles we sell or promote through the Properties;
Commercial data partners to whom we make information available for their own marketing purposes; and
Partners who work with us on promotional or sponsorship opportunities available through our Services, including co-branded products and services.
Other entities with your consent.
Fanatics also engages in business-to-business interactions, such as when Fanatics interacts with the personnel of our business partners, including vendors and business customers. We collect limited information about such individuals, primarily consisting of name, demographic information, basic contact information and professional or employment-related information (such as your job title, employer, credentials, professional affiliations, skills, and other professional information). We use such information to facilitate our relationship with our business partners, including marketing.
Our Properties (and authorized third parties) use cookies and other tracking technologies to collect information about you, your device, and how you interact with our Properties. This section contains additional information about:
· The types of tracking technologies we use and the purposes for which we use them
· The types of information we collect using these technologies
· How we disclose or make information available to others
· Choices you may have regarding these technologies
Types of Cookies and Tracking Technologies We Use
Our Properties and the third parties that we authorize may use the following tracking technologies:
We and authorized third parties use these technologies for purposes including:
c. Information Collected
These tracking technologies collect data about you and your device, such as your IP address, location (both approximate and precise), cookie ID, device ID, AdID, operating system, browser used, browser history, search history, and information about how you interact with our Properties (such as pages on our Properties that you have viewed).
d. Disclosures of Your Information
We may disclose information to third parties or allow third parties to directly collect information using these technologies on our Properties, such as social media companies, advertising networks, companies that provide analytics including ad tracking and reporting, security providers, and others that help us operate our business and Properties.
e. Your Choices
Some of the third parties we work with participate with the Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”). The DAA and NAI provide mechanisms for you to opt out of interest-based advertising performed by participating members at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/. You may also click on the AboutAds icon on advertisements and follow the instructions on how to opt out.
You can also refuse or delete cookies using your browser settings. If you refuse or delete cookies, some of our Properties’ functionality may be impaired. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies. If you change computers, devices, or browsers; use multiple computers, devices, or browsers; or delete your cookies, you may need to repeat this process for each computer, device, or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from us or our agents or representatives.
Some browsers have incorporated Do Not Track (“DNT”) preferences. At this time, we do not honor Do Not Track signals.
We will retain your personal information for as long as necessary to fulfill the purposes we have outlined above unless we are required to do otherwise by applicable law. This includes retaining your personal information to provide you with the products or services you have requested and interact with you; maintain our business relationship with you; improve our business over time; ensure the ongoing legality, safety and security of our Services and relationships; or otherwise in accordance with our internal retention procedures. Once you have terminated your relationship with us, we may retain your personal information in our systems and records in order to ensure adequate fulfillment of surviving provisions in terminated contracts, or for other legitimate business purposes, such as to enable easier future user onboarding, demonstrate our business practices and contractual obligations, or provide you with information about our products and services in case of interest.
We strive to offer you with choices about how your personal information is used and disclosed. Some of the ways in which you may exercise these choices are described below.
In addition, you may request that we delete your personal information by emailing your request to the email address in the Contact Us section, and we will process your request within a reasonable time after receipt, subject to our rights under the Data Retention section above. To exercise your privacy rights with respect to personal information held by Business Partners, please visit the Business Partners’ website(s).
Direct Marketing Opt-Out. If you do not want your personal information disclosed to any third party who may use such information for direct marketing purposes, then you may opt-out of such disclosures by sending an email to the email address in the Contact Us section. However, we are not responsible for removing your personal information from the lists of any third party who has previously been provided with your information in accordance with this Privacy Notice, and any elections or privacy choices you may make with respect to receipt of certain types of e-mails or marketing communications from us will not apply to any such third parties. You should contact any third parties that send you communications directly with respect to choices that they may make available to you with respect to such communications.
We use reasonable security measures to protect the confidentiality of the personal information submitted to us both during transmission and after we receive it.
We are committed to the preservation of online privacy for all of our visitors, including children. We provide products and provide services intended for adults (i.e., those age 18 or older, or 21 in some jurisdictions). If you make a purchase on our Services, you are representing that you are an adult. We will not knowingly collect any personal information from children under the age of 18 without the consent of that child's parent or guardian. If you are not 18 or older, you are not authorized to use the Services. If we become aware that personal information from a child under 18 has been collected, we will use all reasonable efforts to delete such information from our database. If any parent, guardian or other responsible adult becomes aware that we have collected personal information from a child under the age of 18, please contact us using the information in the Contact Us section.
a. Data Subject Rights
This section pertains specifically to the exercising of your individual rights with Fanatics. In order to exercise your rights with Business Partners, please contact them directly.
If you live in California, Colorado, or certain other states that have adopted generally applicable privacy laws, you may have certain rights, subject to legal limitations, regarding your personal information:
You may exercise the Right to Know, Right to Delete, and Right to Correct, if you have these rights, via our webform or by calling Fanatics at 855.217.9893.
In order to fully exercise the Right to Opt-Out of Sale/Sharing/Targeted Advertising, you must complete the webform from each browser, on each device, and on each Fanatics-run website that you use. These steps are necessary so that we can place a site-specific cookie signaling that you have opted out on each browser and each device you use. Please note:
If you are a Nevada resident, please contact us using the information in the Contact Us section above to exercise your opt-out rights under Nevada Revised Statutes §603A et seq.
We will not discriminate against you, in any manner prohibited by applicable law, for exercising these rights.
b. Additional Data Processing Disclosures
In addition to the disclosures above, this section provides supplemental information about how we process personal information.
We have collected the following types of personal information in the preceding 12 months: (a) identifiers, (b) personal information subject to the California Customer Records Act, (c) characteristics of protected classifications under California or federal law, (d) internet and other electronic network activity information, (e) geolocation data, (f) commercial information, (g) audio, electronic, visual, thermal, olfactory or similar information, (h) biometric information, (i) professional and employment-related information,, (j) inferences, and (k) sensitive personal information.
We collect your personal information from the following categories of sources: (a) directly from you, (b) from your friends, (c) cookies and other tracking technologies, (d) service providers, and (e) other third parties and publicly available information.
We collect personal information for the following business and/or commercial purposes: (a) to provide you with products and services, (b) for marketing, (c) for insights, (d) to comply with legal obligations and defend ourselves and others, (e) for internal business and operational purposes; (f) in connection with a corporate transaction; and (g) for any other purpose for which you provide consent.
We use and disclose Sensitive Personal Information only for (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) short-term, transient use, including nonpersonalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device; or (viii) purposes that do not infer characteristics about you.
The categories of Third Parties to which we disclose personal information for a business purpose or to whom we sell or share personal information, including for targeted advertising, are summarized in the chart below. We do not knowingly sell or share the personal information of minors under the age of 16.
Our data disclosure practices are detailed in the chart below:
Categories of Personal Information We Collect | Categories of Third Parties to Which we Disclose Personal Information for a Business Purpose | Categories of Third Parties to Which Personal Information is Sold or Shared, including for Targeted Advertising |
Identifiers, such as your contact information (including your name, email address, postal address, and telephone number), alias, unique personal identifier, social media identifiers, authentication information you create (such as account password), and device identifiers (such as advertising IDs, pixel and cookie IDs, Internet Protocol (“IP”) address, and ICCID) | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Personal information subject to the California Customer Records Act, such as financial information (including financial account number), signatures, and your physical characteristics or a description of you | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Characteristics of protected classifications under California or Federal Law, such as gender | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Internet or other electronic network activity information that is gathered automatically when you interact with our Services or with our advertisements, such as browsing and search history, browser information, device type, OS version, and other information about your interactions with our Services | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Geolocation data, such as IP-based geolocation | · Affiliates · Service providers · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Commercial information, such as purchase information (including payment method and payment information) and related records (such as information about returns, shipping, customer service interactions) | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Audio, electronic, visual, or other sensory information, such as call recordings when you call us, chat with us, pictures that you may provide (including of ID cards), video footage from events or that you submit, chats, posts, reviews or other comment you provide, or other similar information | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Business Partners · Other entities with your consent |
Biometric information, such as a scan of your facial geometry used to verify your identity | · Other entities with your consent | N/A |
Professional and employment-related information, such as your job title, employer, credentials, professional affiliations, skills, and other professional information | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics | · Affiliates · The public or third parties when you choose to do so · Service providers · Professional consultants · Vendors that process your transactions · Entities that provide you with services or benefits · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | · Affiliates · Vendors that process your transactions · Entities that provide you with services or benefits · Business Partners |
Sensitive personal information, including account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; and racial or ethnic information | · Affiliates · Service providers · Law enforcement, government agencies, and other recipients for legal, security, or safety purposes · Other entities in connection with a corporate transaction · Other entities with your consent | N/A |