Segment composition ratio
- [Notes]
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- *1The components of revenue represent sales to external customers.
- *2Operating income of the Distribution segment for FY2023 is ¥26.2 billion.
- *3Operating loss of the Financial segment for FY2023 is ¥5.0 billion.
- *1
Business strategy
In the area of the media (e.g. internet advertising), we will work to maximize the sales of existing advertisements by increasing the unit price of advertisements through raising distribution accuracy by leveraging the Group's technologies and assets.
In the area of commerce (e.g. online shopping), we will aim for sustainable growth in earnings by further promoting mutual use of the Group services which have some of the largest user bases in Japan, and by expanding the Group ecosystem.
Two competitive advantages
1. Marketing solutions utilizing group assets
SoftBank has unique strengths in marketing solutions through our top-class services utilizing our advantages in the communications and payment fields. We can support integrated marketing from the acquisition of new customers to encouraging ongoing use, through our advantages in marketing analysis via data linking and promotion of repeat purchasing through communications apps.
2. Commerce services adapted to diversifying needs
As user needs diversify with the expanded use of online shopping, we are active with a wide range of users by rolling out several commerce services with differing advantages.
We provide services like “Yahoo! JAPAN Shopping,” which contains many stores with different scales and formats, “ZOZOTOWN,” one of the biggest online fashion shopping sites in Japan, and also “Yahoo! JAPAN Auction” and “Yahoo! JAPAN Flea Market,” which serve the used goods market.
![Commerce services adapted to diversifying needs](/https/www.softbank.jp/en/corp/set/data/philosophy/strategy/media-ec/img/p/img-mobile-03.png?202401_01)
![Commerce services adapted to diversifying needs](/https/www.softbank.jp/en/corp/set/data/philosophy/strategy/media-ec/img/s/img-mobile-03.png?202401_01)
Business target
Pursue business efficiency and renewed of growth strategy (Progress in FY2023) |