Why my company is backing Food For London Now
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In a fast-paced city like London, ingrained routine sometimes prevents us from stopping to think about the big issues facing our communities. From the fragility of our environment, to food waste and food poverty, COVID-19 has thrown these important issues into sharp relief for us all.
In 2019, 2.3 million Londoners were living below the poverty line, with 33% of adults having skipped meals to save money to feed their children. That number has now increased, and - having operated in London for two years - we are determined to help address it.
That’s why Lime is delighted to support the Evening Standard’s brilliant Food for London Now campaign, which is providing a vital lifeline for Londoners in need.
We’re launching a “ride and raise” partnership with the Evening Standard’s charity partner, The Felix Project. The partnership encourages our 400,000 London users to round up their e-bike ride, via our in-app “Lime Hero” feature, to support the charity. Lime is matching rider donations and aims to raise £50,000 by December 2021.
This will fund the redistribution of 305,000 meals, helping fill the plates of London’s most vulnerable as we recover from COVID-19, and avoid the carbon cost of wasted food. We’ll also be working with The Felix Project to provide free use of our green operations fleet and e-bikes.
This partnership builds on our “Lime Access” and “Lime Aid” schemes in London, which provide significantly discounted and free e-bike rides to lower income users and key workers.
It’s been a difficult year, but we know we can count on Londoners to give generously. We’ll be right behind you, matching you every push of the pedal.
Florence Milner, Lime’s General Manager for UK and Ireland