Manager, Partnership Activation (Georgia Tech)

Legends - Manager
Atlanta · GA
Sponsorship Sales & Activation: Sales
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LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

LEGENDS GLOBAL PARTNERSHIPS      

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems, and ultimately deliver the right game plan to drive your organization forward.

GEORGIA TECH

The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.

THE ROLE   

The Manager of Partnership Activation will be primarily responsible for the planning, execution, client service and day-to-day management of all aspects surrounding partnership contracts at Georgia Tech. The Manager of Partnership Marketing acts as the liaison between multiple client partners and/or their agencies. The Manager of Partnership Activation will report directly into the SVP, Partnerships.

 ESSENTIAL FUNCTIONS

  • Act as the primary liaison for client partners to facilitate activation of integrated partnership agreements.

  • Assist with the development of partnership proposals and presentations for both new business and renewals.

  • Participate in management and analysis of departmental tools equipped to support sales and inventory management.

  • Collaborate with client’s partnership staff to fully understand each client’s marketing objectives and priorities.

  • Assist with game-day events and activation for corporate partners, including but not limited to special activations, pre-game, in-game and half-time promotions, hospitality events, promotional activations and displays.

  • Manage corporate partnership aspects of non-game day events and promotions, including but not limited to clinics, tournaments, player appearances, special promotions, and sweepstakes.

  • Manage several business lines on behalf of the department to ensure all corporate partnership elements are fulfilled and all inventory is utilized (i.e. television, radio, digital, etc.)

  • Prepare and communicate timelines, artwork, creative specifications, and implementation deadlines.

  • Maintain detailed planning records using CRM system, and manage budgets related to the execution of partnership agreements.

  • Prepare and process all documentation related to client implementation and the creation of year-end partnership summaries.

  • Facilitate ongoing client engagement and opportunity identification via regular meetings, conference calls, and written correspondence.

  • Coordinate special events for client accounts, managing from planning to execution of these events.

  • Coordinate and manage all ticket and hospitality implementation, as well as scheduling and logistics for current partners on events. 

  • Work closely with all internal constituents, including marketing, business intelligence, ticketing, accounting, operations, community relations, consumer products and more.

  • Travel as required for club events and client meetings.

  • Responsible for any other special projects assigned by leadership.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s degree or equivalent.

  • Minimum of 4+ years of high-level partnership activation experience.

  • Expert time management skills and the ability to work to tight deadlines on numerous concurrent projects.

  • Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written.

  • Proficient in all Microsoft Office and G Suite Products, KORE Software, Photoshop and third-party research tools.

  • Familiarity/proficiency with Twitter, Facebook, Instagram, and other relevant digital/social media channels.

  • Strong interpersonal and communication skills; ability to establish strong relationships, effectively manage expectations and provide information with extraordinary courtesy and tact while safeguarding confidentially.

  • Ability to establish priorities and courses of action for handling multiple tasks and projects with minimal supervision, and a demonstrated attention to detail.

  • Ability to prepare, understand and monitor activation budgets.

  • Able to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure.

  • Able to work flexible and irregular hours (including evenings, weekends, and special events)

  • High emotional intelligence, intellectual curiosity and desire to grow professionally.

  • Self-motivated with entrepreneurial spirit.

  • Possess an optimistic team attitude and competitive desire to be the best.

  • Proven ability to work collaboratively in a team-oriented environment.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

LOCATION: On Site Atlanta, GA 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

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