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BetMGM review: US giant enters UK market
Our comprehensive BetMGM review provides all the essential details as the huge US operator launches in the UK
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BetMGM is a huge name in the US betting industry but only launched in the UK in August 2023.
While BetMGM is not like other new online bookmakers, because its US operation provides a wealth of experience it can use in the UK, it is still likely to be unfamiliar to a fair number of punters in this country. However, they can use this review to learn more about it.
BetMGM welcome offer
New customers can claim the BetMGM welcome offer, which gets you £40 in free bets after you wager £10. These are credited as four £10 free bets. You can use one on horse racing, one on bet builders, one on accumulators and one on football.
Already got a BetMGM account? Take a look at the bookies’ best new customer offers on our free bets page.
BetMGM bonus code
There is currently no BetMGM bonus or BetMGM promo code required to take advantage of the new customer offer. Simply sign up through this article and place a bet of £10 to receive £40 in free bets.
If a BetMGM bonus code becomes available in the future, we will provide all the necessary details on how to use it in this article. Make sure to check back regularly for updates.
BetMGM welcome offer
The BetMGM welcome offer will certainly help the firm launch its UK offering with a bang.
You need to make an industry-standard deposit of £10 to unlock £40 in free bets – an attractive deposit-to-bonus ratio.
The £40 in free bets are credited as four £10 bets and, while some other firms will only allow you to use your free bets on more niche markets, this is not the case with BetMGM.
One of your free bets must be used on football, one on horse racing, one on a football bet builder and one on an accumulator.
If you have already taken advantage of this new customer offer from BetMGM, you can find a host of other free betting offers ready to be utilised.
BetMGM sportsbook markets available
Straight from launch, BetMGM had a diverse range of sporting markets, not just the big ones such as horse racing and football.
It is understandable that a new betting site would focus on the last two as they are the most popular sports to bet on in the UK.
If you are a keen football bettor, BetMGM has you covered with a wide range of leagues from around the world as well as numerous markets on specific games. This includes a great bet-builder feature as well as ‘pre-packs’, with which you can add the most popular bet-builder selections to your bet builder with a simple click.
For those with an interest in more niche sports and events, BetMGM has markets for sports such as winter surfing and volleyball.
Beyond sport, there are also TV and novelty markets along with politics markets. The former include Strictly Come Dancing and the Emmys.
In-play betting and live streaming
If a new bookmaker wants to have a chance of competing with the big names in the UK, it is essential that it has a live-streaming service. You can live-stream events on BetMGM and all you need is to have a bet on the event or have a positive account balance.
As well as live streaming, there is the opportunity for in-play betting with BetMGM. This is another standard for a modern betting site. The in-play section is easily found at the top of the page and includes the big sports such as football as well as niche ones such as table tennis and cycling.
BetMGM licensing Information
With a lack of brand recognition in this country you may be forgiven for being cautious about BetMGM as a UK customer.
However, BetMGM is licensed and regulated by the Gambling Commission for Great Britain so you can use the firm safe in the knowledge that it reaches the same standard as the biggest betting sites in the country.
Customer service
On the BetMGM sidebar you can find a tab dedicated to support. BetMGM’s customer support centre includes a help centre with a list of FAQs and the facility to contact the customer support team.
As well as the customer support team, you can also find live chat support through this tab. The customer support team is available 24/7 so if you do have an issue it is likely to be resolved promptly.
Payment methods
Upon its launch in 2023, the payment methods were limited to just debit cards, bank transfers or via PayPal.
However, for 2024, you can deposit to BetMGM via Apple Pay meaning a deposit is just a couple of clicks away via the BetMGM app on Apple devices.
BetMGM summary
BetMGM has a huge reputation in the United States and the UK site gives the bookmaker the potential to become a big player over here.
The platform is sleek and modern, making the user experience enjoyable. This is also down in no small part due to the breadth and depth of markets available via BetMGM.
The new customer offer will also help establish BetMGM quickly as you can get £40 in free bets from a £10 deposit – one of the best offers in terms of deposit-to-bonus ratio on the market.
BetMGM also has good customer service and responsible gambling tools meaning the platform is certainly worth checking out.
About the author: Connor Whitley
I have been an avid sports bettor for several years, which has led me to sign up for numerous platforms, including several new companies.
Thanks to my profession, I have been able to transform my passion into a career, creating a range of content for the betting section, including reviews such as this one.
Throughout my work, my goal is to provide objective and unbiased information while keeping readers informed about the most up-to-date and relevant details.
Read more from Connor Whitley.