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Paddy Power review: Cutting-edge marketing sets Paddy apart
Our Paddy Power review looks at one of the UK’s most popular bookies and analyses its innovation, promotions and specific markets
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Introduction to Paddy Power
Paddy Power has not stopped growing in popularity since its launch back in 1988, and now the Irish betting site has become one of the best and most well known in the UK.
Paddy Power gained huge popularity through their online persona, banter with customers and their use of hilarious near-the-knuckle adverts that its rivals would never dare produce.
This cutting-edge marketing has seen the firm gain millions of users across online, mobile and in its numerous high-street shops.
Paddy Power is the self-proclaimed king of the money-back special over the variety of markets it has on offer daily. But despite its popularity, how is it really benefiting the customer? Here we take a look at what Paddy Power has to offer from markets to promotions.
Paddy Power welcome offer
Any new customers from the United Kingdom or Ireland are eligible for Paddy Power’s £20 cash back if your first bet losses offer.
Already signed up to Paddy Power? Check out the UK’s latest best betting sites.
To get started, you will need to provide a valid email address. Create a password between 8-20 characters with a minimum of one number and one upper-case letter.
Then you will be asked to set up a security question (i.e Father’s first name?) that you must provide the answer for. This is for security reasons.
Select your country and the currency you want to use in your account, which is either pounds or euros.
The promo code needed for the deal should show up automatically in the box but can also be found on the landing page previous to the sign-up page you are currently on.
Press Next and you will be taken to a page where you must provide your first and last name, date of birth, mobile number and address.
There is an option to set a deposit limit (from £5 to £10,000) and a frequency of the limit (which can be no limit, daily, weekly or monthly).
You may be asked to provide a photo ID to prove your identity but after a couple of minutes you will be logged in to Paddy Power.
The promotion works like this: if you bet a minimum of £10 on certain sportsbook markets then Paddy Power will refund the bet if it loses.
As well as this you will earn a £5 free bet builder to use on any game.
Paddy Power takes the first qualifying bet a new customer wagers as entry to the promotion.
Only deposits made Debit Card and Paypal will be eligible for the promotion and there are wagering requirements which you can find on the Paddy Power website.
Before signing up, make sure to read the T&Cs so you are fully aware of the offer and what it involves.
This is quite a good deal for new customers as it allows you to have a bet, and that it is paid back in cash if it loses is also a big plus over rival promotions, although compared with some other bookies, it may look like a slightly smaller new customer offer with rivals offering up to £50 in bet credits.
Sports markets available
As one of the biggest betting sites in the UK and Ireland, Paddy Power offers a massive number of different sports to bet on, from football to horse racing and even Gaelic football.
There are more than 30 listed on the website but it also has a specials page through which you can bet on a number of different events such as elections and reality TV programs.
Paddy Power is a great place for gamblers as nearly every sport in the world is covered from major to minor leagues along with special events. This is why it is a great site for users looking to bet on multiple sports as well as one particular event.
The offers Paddy Power provides are also a plus for users. Football is often given a ‘Power Price’ and this is where the bookmaker picks a number of bets and increases the odds, some of the increases in the past have been hugely beneficial to customers. There are different Power Prices for the afternoon and evening and they happen every day.
Horse racing is also huge for Paddy Power and there are no shortage of odds boosts and offers, especially around the big meetings, as well as the famous money-back specials.
Paddy Power also sponsors a number of horse races and meetings plus sports teams, including Huddersfield Town, whose shirts they famously ‘unsponsored’.
The number of offers is great if you know exactly what is being offered, but be careful to make sure you fully understand the offers before committing.
Paddy Power has begun to increase the number of its ‘justice refunds’ where they pay out on bets that would have come in but did not due to what they deem as unfair circumstances.
An example of this can be a horse not leaving the stalls or a wrong decision in a football match that leads to a game changing decision. The bets are usually repaid as a free bet but does help to benefit Paddy Power by gaining the trust of the bettors.
The bookmaker also has a number of games that can be accessed via its Sportsbook such as ‘Beat the Drop’, which gives the customer a chance to win £1,000 if they are to get 12 sporting questions correct in a row.
Paddy Power bet builder
Paddy Power was one of the first to get involved in offering bet builders to punters and it shows as its system is one of the best on the market.
You can select from a good number of markets for your Paddy Power same-game-multi, including player shots on target, cards and handicaps to name a few.
The bet builder odds you get on Paddy Power are better than some of its main rivals, which helps make it stand out as one of the best to use for this type of bet.
It is easy to access and straightforward for customers to add their bets in a list-type manner with the combined odds showing at the bottom.
Once on your open bets, the individual selections are ticked off if they win during the specific event, which makes it easy to follow as the action is happening as you can see how close, or far away, you are from winning and can help you decide whether to cash out or not.
Money-back specials
As mentioned before, Paddy Power is the self-proclaimed king of the money-back special.
It is known for using these, especially in football matches and horse racing.
The concept of the bet is that it will pick a favourite to win the race and if it wins and you have bet on another participant then you will get your money back.
For example, Paddy Power will say money back if Aitor wins the 5.15 at Ascot. This means if you bet on any other horse in the 5.15 race and Aitor wins, then your stake will be returned. However, it must be noted that your stake is returned only as a free bet.
It’s a strong advantage for Paddy Power punters and can allow you to back some of the longer shots in a race, with a lesser risk.
#WhatOddsPaddy?
If you can’t find the market you want, you can request a bet from Paddy Power. Use the hashtag #WhatOddsPaddy on Twitter and its traders will reply to you with the odds.
It also puts a selection of #WhatOddsPaddy on to its website for each event for you to bet on.
Paddy’s Rewards Club
Paddy Power really tries to give its punters the feeling they are valued with the Paddy’s Rewards Club.
There are plenty of offers such as free bets and spins on its slots when you place a certain amount of bets at a certain value or prizes such as trips to Cheltenham.
The requirements to be eligible for the rewards are simple and easy to understand which is good for the user.
You can earn free bets each week depending on the amount you are staking, and not many other bookmakers do this. Being part of a club can make customers feel rewarded for using Paddy Power.
Licensing information
Paddy Power started out in Ireland and has expanded to become a worldwide bookmaker.
It is listed on the London Stock Exchange as a public limited company.
Paddy Power merged with Betfair in 2016, and with FanDuel in 2018, and falls under the Flutter Entertainment plc umbrella.
This means it is one of the safest for customers to use because it is heavily regulated.
Paddy Power also has licences around the world in Malta and Greece.
Interface across desktop, mobile and app
An important factor to the user will always be the performance of the platform on which they place bets.
Paddy Power’s website is well laid out and easy to navigate to find the sports you want down the left-hand side. Your betting slip is on the top right as is information telling you what your balance is and how much you have in free bets.
There are also adverts shown at the top of the pages on Paddy Power to allow you to see all its latest promotions not just in general but for the popular events that could be happening or coming up, making it much more accessible and easy to find for the punter.
Paddy Power’s mobile site is easy to use as it loads quickly and scrolling down the page does not slow down the site. This works well if you want to bet in-play because you will not be held up.
Paddy Power has an app, which is free to download on iOS and Android, and you can log in easily once on your device.
The app is extremely similar to the mobile page so again there are no worries about placing bets quickly and easily.
Paddy Power in-play betting
The ability to place in-play bets is key for many customers of betting companies – and Paddy Power does not disappoint.
You can find a number of sports, including football, tennis, cricket, boxing, basketball and many more on offer for in-play bets.
It is also a great esports betting site, for which a lot of bookies on the market do not yet supply in-play odds.
Paddy Power live-streaming
Like most betting sites, Paddy Power gives you the ability to live-stream sports.
However, if you want to watch the live stream you are likely to need to bet on that event.
There will be times when Paddy Power may allow you to watch an event just by having money in your account, but you will have to check your event before it starts.
Paddy Power also has a lot of live stats and graphics to help you make your in-play bets, which are very useful when you are unable to watch the game itself. The stats are also free to any user on the site logged into a valid account.
Paddy Power payment options
As one of the biggest bookies around, Paddy Power has a number of ways to deposit and withdraw.
Once you go to the deposit page, there are numerous options for you to pick the type of payment method you would like to use to transfer funds to the account, as well as clear information to help the process run smoothly.
The page tells you what currency you are depositing in as well as the minimum deposit needed.
However, there is not always a maximum deposit stated so make sure you read the T&Cs before depositing to be sure.
There is also an issue where Paddy Power does not tell you the maximum withdrawal limit. They can be found by contacting Paddy Power.
Below is a run-through of each method of payment Paddy Power takes.
Debit card
All forms of debit card you expect Paddy Power would accept are there.
Visa debit is available, and you can deposit between £5 and £20,000.
The deposit is instant and does not ask you for any additional information. However, Paddy Power may ask for more details such as a photo ID or bank card before releasing the funds.
When you withdraw, you must use the same card which you used to deposit the money into your account to take it out.
EWallets
Paddy Power allows you to use eWallets and there are three main ones it uses: Neteller, Skrill and PayPal.
Paddy Power will not charge you for any of these services but it does have minimum and maximum deposits.
Once you have aligned one of these eWallets to your Paddy Power account, you cannot change it for legal reasons.
You can deposit between £5 and £37,500 through Neteller and Skrill and £10 to £5500 on PayPal.
There is a minimum withdrawal of £5 on each of the three eWallets, but no maximum withdrawal listed.
Paysafecard
Paysafecards and vouchers can provide an easy way to make deposits into your Paddy Power account. Once you’ve bought your voucher, you can enter the code on the Paddy Power deposits page.
Bank transfer
Bank transfers are possible with Paddy Power.
You can deposit a minimum £5 but it will take 3-5 working days to go through.
Paddy Power shops
Paddy Power boasts around 500 shops in the UK and Ireland where you can go and withdraw or deposit into your account.
One of their customer service team will be on hand to help you with your request, but there can be busy periods where you may have to wait, which makes their online system more appealing.
Paddy Power customer Service
Online, there are a number of help and information tabs on each page to tell you more about where you are on the Paddy Power site.
If your problem is not solved via the online solutions, you can use the customer support email and telephone number.
But the best way to contact Paddy Power is through its social media accounts. It has its own @AskPaddyPower Twitter account where it will answer your queries pretty quickly.
Paddy Power review
It’s certainly not hard to see why Paddy Power has grown into one of the most popular betting companies in the UK and Ireland.
Its range of offers that benefit customers such as Money Back bets and Power Odds are easy to understand and use which is great for all users.
The depth of the sports and markets on offer are second to none, but the help on the site to find information could do with some work as some information is really hard to find.
Paddy Power is certainly a betting company to use and its reputation speaks for itself.