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Unibet review: an easy-to-use platform for punters
We give the full lowdown on award-winning bookmaker Unibet and its many different features, which include a diverse range of markets
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Unibet has an ever-growing reputation that befits its status as one of the oldest digital bookmakers in the market, having been founded in 1997 as a betting advice telephone service.
The company’s roots as an advice service are still seen in its current form as a bookmaker. Unibet offers in-depth statistics alongside most of its extensive catalogue, and in major markets provides well-informed recommendations.
This customer-friendly approach has enabled Unibet to enjoy steady growth and it currently has 1.5 million active customers. During this journey it has been recognised with multiple industry awards, including being named the best Sports Betting Operator at the 2016 EGR Awards.
We take a look at how easy it is to open an account and play games with Unibet.
Unibet welcome offer
While this offer is not as generous as some others in the market, it is an excellent option for those looking to place a large initial bet.
You will need to sign up for an account with Unibet to take advantage of this offer.
To do this, you first have to click on the sportsbook offer which is on the home page or Register Now at the top. This will then lead you to the first part of Unibet’s easy four-part registration.
On the first page you will need to provide your name, email address, date of birth, and gender. The second will let you enter your mobile phone number and address, which can be done easily via your postcode.
The third step will allow you to create a password and security question and the fourth is where you agree to Unibet’s terms and conditions. When this is done, your account with Unibet is opened.
Before you make your first deposit your account will need to be verified. This is usually done automatically, and Unibet will inform you when it is completed. It took less than two minutes for us.
However, if the bookmaker is unable to verify your account automatically, you may be asked to submit documents to verify your identity. This is an automated process to comply with European law and absolutely nothing to worry about. Submitting a photo of your driver’s licence is usually enough to quickly resolve any issues and allow you to play.
There are a number of methods available to make your first deposit, all of which are fee-free.
Once the deposit is confirmed, you are able to place your first bet. This will be tracked automatically by Unibet but if you want to ensure your bonus is triggered you can bet from the Active Bonus tab of the Bonuses menu.
Markets
Unibet has a full catalogue of markets to place bets on, both before events begin and in-play.
There are in-depth offerings on all major markets such as football, cricket, golf, boxing, horse racing, rugby, tennis, motorsport and esports. There are also full markets for American sports, such as American football, baseball and basketball, along with a comprehensive selection of political and novelty bets.
The Unibet sportsbook has a very smart and clean layout that makes it very easy to find the specific bet you want.
The homepage displays a range of in-play and coming bets, and the menu on the left-hand side makes it simple to track down a specific match or event from the large number on offer.
There are also links to current popular markets at the top of the left-hand menu.
When you click on a specific match this is where Unibet can stand out from its competitors with a lot of information, stats and sheer insight that it offers bettors and customers using the app/site.
For football matches, the site offers easily accessible information such as form, previous meetings and average goals. There are also player statistics such as goals, assists and cards, along with injury reports.
Unfortunately, this level of statistical insight is not available for some key markets in other sports such as rugby union, cricket and darts. This could be because there are fewer leagues or matches throughout the year leaving Unibet to focus on the more popular sports.
There are also Match Insight bets at the top of the page, which offer a statistical insight into the game and recommend bets based on them. Although these bets typically have low odds, often under evens, they are well thought out and safe looking options.
One of these bets would be best for maximising the sign-up bonus offered by Unibet.
The bonus offered by Unibet offers money back as a bonus in the event your first bet loses up to the value of £40. These well-thought-out Match Insight bets offer low-risk options that are suitable for a large stake bet, and combining them with the bonus offer lowers the risk.
What is the Unibet promo code?
At the time of writing, there is currently no Unibet promo code available. However, that does not mean new customers cannot take full advantage of the bookmaker’s tremendous welcome offer. If a Unibet promo code becomes available, we will be sure to let you know on this page.
Odds boost and bet builder
Unibet does have a system to request a bet where you can join its community and post the bet on their board.
There are also other ways to get the odds on a special market on the site, including by using the Unibet live chat, although one downfall is that the average time to wait for a reply is an hour.
This is not as quick as other rivals and it’s something that compares unfavourably with bookies around the UK that offer instant chat or replies through other methods of communication.
Unibet does offer odds boosts on a number of bets every day that are very helpful and provide some good value to customers.
Interface
Unibet’s desktop website is easy to navigate, meaning you never feel lost while navigating the vast catalogue it offers.
There is a selection of popular coming and in-play bets on the homepage and an easy-to-navigate menu to the left that lets you navigate by sport.
There is also a clear menu along the top of the homepage that lets you see in-play bets, events that you are able to stream after betting on them, and allows you to track your own bets.
You can see the free bets and profit boosts Unibet is offering throughout the menu. These boosts are important to punters and can offer some great added winnings to the bets you place although they don’t run for long periods.
The bookmaker also has mobile apps that are available on both iOS and Android and they match the desktop site when it comes to sharing the same depth of detail.
However, when we tried it out we found the app to be slow and prone to crashing, complaints echoed in reviews. We recommend using its desktop site via a mobile browser when gaming on an Android or iOS device.
If you choose to use the app, please note that it is published by Kindred Group, Unibet’s parent company, rather than Unibet itself.
When using the app you will need to turn on location services so the software can ensure you are playing from a region where online gambling is legal.
Licensing information
Like all bookmakers who operate in the UK, Unibet is highly regulated.
Their website is operated through Platinum Gaming, which holds licences from both the UK Gambling Commission and the Gibraltar Gambling Commission. This ensures that your money is protected and the games hosted on the site are fair.
Unibet is also affiliated with a number of organisations that promote integrity and responsibility within gaming, such as the International Betting Integrity Association and RGA.
Their commitment to ethical gaming has seen Unibet named 2016 Socially Responsible Operator by both the IGA and EGR.
Summary
Unibet is unique in the market for the amount of information and insight it provides for its users. While other sportsbooks offer these statistics, they are often hidden away in separate windows or tabs.
Unibet provides these to you up front, presented alongside the odds, helping you to make informed decisions about your bets and giving you confidence in your selections.
Its Match Insights are the best feature on the site. They promote intelligent bets with statistical reasoning behind them and give a real sense of confidence. The only shame is they aren’t available for all markets.
That said, the markets on offer are brilliant, as evidenced during the European Championship in the summer by the number of prop markets available on players to have a certain number of shots and fouls.
The website is excellent, and while the app version’s stability leaves something to be desired this can easily be overcome by using a mobile browser instead.
The only negative is Unibet’s new customer bonus, which is not as generous as many others on the market, which will at least offer to match your initial deposit as a bonus. The bonus also needs to be staked multiple times to become eligible for withdrawal, making it less desirable than a free bet or real money.
The integration of statistics into Unibet’s easy to navigate interface makes it a leading online bookmaker, and ensures you feel informed and confident when you choose to place a bet. It is a perfect bookmaker for those who like to take a measured and analytical approach when gaming.