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William Hill review: reliable platform from a popular bookie
We give you a full lowdown on the William Hill betting site, including the latest on its sign-up offer, sportsbook and payment methods
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Introduction to William Hill
Most UK punters will be aware of William Hill, the bookmaker having had a presence in the market since 1934. Since then, it has become a big player on the internet and is one of the best betting sites.
Certainly William Hill is definitely one of the most trusted bookmakers for many, and it has a very recognisable level of branding to go with its website.
We’ve used William Hill, and will run through the positives and negatives of the bookmaker as well as compare it with some of its toughest rivals.
William Hill sign-up offer
Click below to sign up for William Hill’s new customer offer. Want to learn more? Click here for everything you need to know about the William Hill sign-up offer.
Already got a William Hill account? Check out all the latest bookmaker new customer offers on our free bets page.
William Hill sports markets
William Hill makes a full range of sports markets available to its users.
There are more than 30 sports with the main ones being listed as football, horse racing, rugby and tennis.
The website covers a lot of leagues around the world including the most major and the most minor, which is great for all kinds of customers looking for niche markets. These include the most popular of the Premier League, Bundesliga and La Liga.
William Hill also has a great in-play betting page to make sure users can easily see the scores in whatever sport they want to bet on.
The pages for the events display crucial stats about the game to help users to decide what they want to bet on.
Horse racing is massive for William Hill and it has markets on all UK and Ireland meetings, including big meetings such as Royal Ascot.
It also has a number of special daily offers on the races such as adding extra places on an each-way bet or money-back specials.
William Hill also offers enhanced odds on special events, which it advertises at the top of its pages.
It has a dedicated promotions page that is easy to access via the betting homepage so you can find out what is going on each day and what you may have missed as an existing customer on the page.
The sportsbook also offers odds on TV/specials and politics so that users are well and truly covered when it comes to having plenty of choice for markets.
There are also bet boosts and flash odds on offer for certain sports and are available frequently which gives good value to the user.
Accumulator bets are very easy to access and play on William Hill’s dedicated page and the bookmaker also gives the customer accumulators that are suggested to put on.
There is also an eSports page, which some of William Hill’s rivals do not have, and this is a market that is growing with popularity with markets on a number of top eSports games.
William Hill’s sportsbook is up there with the best and users will be hard pressed to find a market that the bookmaker does not offer.
William Hill #Yourodds
William Hill, like many other betting companies, has a brilliant promotion where you can request bets that are not listed on the site and combine them in one bet.
Despite offering many bets over a lot of sports, sometimes users want to know the odds for some more creative bets.
William Hill allows this if you use the hashtag on Twitter.
Send a tweet to @WilliamHill with the hashtag #yourodds and they will try and reply with the odds.
This is great as it gives the user control of what the markets they want to bet on and also gives the user interaction with William Hill.
However, there are only certain games listed on its #Yourodds page that can be requested and this can limit the bets users want to request.
William Hill interface across desktop, mobile and app
The William Hill website is reliable and is well set out to make the journey user-friendly.
There are clear tabs set out to help navigate the pages and the left side of the page has a full list of all the sports on offer in alphabetical order.
Special offers are not in your face or taking over the screen, which is something a lot of bookmakers have on their websites. This means you can concentrate on looking around the markets. The site also translates well to mobile, with the layout still being clear and easy to work out so you can find different sports you would like to bet on.
The deposit button and your account and balance are clear and on the top right.
Loading times are still quick and all the most popular sports are clearly shown at the top of the page.
The app is similar to the mobile page and is very clean and clear to navigate from different markets and sports.
William Hill in-play betting
William Hill’s in-play betting is one of the best on the market.
There is a dedicated page showing all the games currently in progress so you can gauge what you want to bet on.
It also offers handy stats and graphics which help you to understand what is going on in the game.
William Hill live streaming
Hills offers live streaming, which works well on the site and does not suffer from performance issues when watching.
William Hill’s streaming service is available for free for all customers when you log in to your account. This is great as it means the user does not need to have bet on a particular race to qualify to watch it.
This is something that not every bookmaker offers and separates a bookmaker such as William Hill from its rivals, making it a must-visit site for customers who are interested in watching the sport as they bet.
There are also some sports where this is not on offer, which could leave some users frustrated as some competitors have more variety in this area.
William Hill also has Betting TV, which shows sports such as greyhound racing and has some betting tips in between events.
William Hill payment options
William Hill has not been left behind by its rivals in terms of payment options.
Here is a list of the most common methods William Hill accepts for deposit and withdrawal.
William Hill licensing information
William Hill’s longevity means it is one of the most trustworthy bookmakers in the UK.
It is licensed by the UK Gambling Commission as well as in Gibraltar, which means it is strictly regulated to make sure users are treated fairly.
Some of William Hill’s rivals are licensed in more countries, which could be seen as a negative on its part.
The details of William Hill’s licensing agreement can be found on its website in its terms and conditions.
William Hill customer service
William Hill has a dedicated help and feedback tab on the top right of its pages.
The help page has hundreds of relevant FAQs that can help with any issues you may have had from creating your account to withdrawing funds.
The live chat that William Hill has is quick and effective and that is better than many rivals. It is also easy to get to and can be found on the contact us page.
According to multiple sources, reply times seem to be quick and the customer service is friendly.
You can also visit one of William Hill’s many shops in the UK and ask for help from one of the experts there.
William Hill review
Overall, William Hill is definitely a reliable and trustworthy bookie.
It has many years’ experience on the high street and online, which is one reason why the experience of using its product is smooth. The website is easy to navigate and the customer service is good.
However, there are aspects where rivals have surpassed William Hill in terms of its system for requesting odds and its in-play page.
There is a lack of choice on the #yourodds page, as well as the in-play page sometimes not offering as many markets as others, although that is starting to change that and in terms of football more prop markets have been made available.
William Hill is perfect for new gamblers who want to make sure they are betting in a safe and secure online environment.