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KIM Kardashian is in the honeymoon period with new man Odell Beckham Jnr - yet there's a reason the reality TV star is keeping their relationship on the down-low, The Sun can reveal.
While the Kardashian star, 43, is known for flooding her Instagram and social media accounts with regular updates on her personal life, she's holding back when it comes to her new love.
The Sun recently reported "confirmation" of her dates with the sports ace after Kim and Odell, 31, were secretly spotted entering a Super Bowl bash.
Now we can exclusively tell how the Hulu favorite is so reticent to share too much, with a source telling us: "Kim is being so cautious about going public with him because her family have warned her about rushing into anything.
"Odell is younger, he's a sportsman - you only have to look at Khloe's history with Tristan to see why the family would be wary - even though Odell's a totally different person, they're warning Kim not to go all in.
"She's keeping it low key because she wants to be taken seriously as a businesswoman - she can't risk another man ruining her reputation like Kanye."
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Kim's rep has been approached for comment.
The Skims founder and rapper Kanye finalized their divorce back in 2022.
The fashion mogul cited "irreconcilable differences" as the reason for their split.
On a June 3, 2021, episode of Keeping Up With The Kardashians, Kim revealed why she and her ex-husband called it quits.
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Meanwhile, Kim has also been slammed for "stealing her sister's sloppy seconds" after her younger sister Khloe Kardashian dated the NFL star years earlier.
In 2016, rumors spread that Khloe and Baltimore Ravens wide receiver Odell were a thing after the reality star was photographed sitting in his lap at Drake’s Memorial Day holiday party.
They were also spotted together at Scott Disick’s 33rd birthday party in Las Vegas just a few days earlier.
Meanwhile, Khloe's troubled on-off relationship with love rat and baby-daddy Tristan Thompson is also a reasoning behind the family warning.
The Good American fashion brand founder recently opened up on how she manages her stress levels after Tristan was suspended from the NBA.
The NBA previously revealed that the 32-year-old basketball player tested positive for a pair of banned substances, Ibutamoren and SARM LGD-4033.
He will not be eligible to return until the middle of March.
The former couple faced difficult times when Tristan became involved in a love child scandal and fathered a son named Theo, two, with Maralee Nichols, 33, in December 2021.
Tristan had an affair with Maralee when he was supposedly exclusive with the reality star.