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WHAT if we told you there’s a website you can nab legitimate beauty products for as cheap as 1p?

No, this is not a drill. Savvy shoppers have unearthed an off-price retailer flogging GHD, Tangle Teezer, Inkey List and more branded goodies for seriously cheap. 

Savvy shoppers are raving about a "secret" beauty sale with prices as cheap as 1p
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Savvy shoppers are raving about a "secret" beauty sale with prices as cheap as 1pCredit: Getty

The bargain website is Approved Food.

As the name suggests, you can also pick up discounted food. 

But Approved Food bosses have shared with Fabulous that there’s a number of “beauty hidden gems” on the website. 

Among these is the GHD The Blow Dryer Brush, selling for just £15 through the discount retailer, and face masks for just 75p.

The brand also hosts 1p sales, where you can pick up goodies for just one penny a pop. 

“We specialise in surplus and short-dated stock, allowing us to pass on huge savings to our customers,” Approved Food bosses said. 

“We have over 12,400 products, including big brands, cupboard fillers and department store products across a wide range of food, drinks, household and toiletries. 

“Our stock is constantly updating so we'll always have something new for you - all at incredibly low prices. 

“We do not sell anything past its use-by date.”

Current beauty discounts include the Caudalie Paris Vinoperfect Brightening Dark Spot Serum for £31 rather than £46.

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There’s also The Inkey List’s Make-Up Prep 101 - trio of skincare products - for £21 rather than £30. 

Olay fans can pick up its flagship Ultimate Eye Cream at £12 - a 50% decrease on the retail price. 

Today, the Rimmel London Sunshimmer Water Resistant Instant Tan has been listed on Approved Food for just £3.30. 

As has the Makeup Revolution Conceal and Hydrate Foundation for just £4.99.

How To Save Money On Beauty Buys

IF your purse is feeling tighter than ever before and you're looking to save cash on your make-up routine, have you ever thought of trying out beauty dupes?

Here's five of the best recommended beauty buys that are almost identical to the posh versions, but for a fraction of the price.

FACE BASE: If you can't afford Charlotte Tilbury's £52 Magic Cream, why not try a dupe that costs just £5.49 from Superdrug?

TONE IT UP: If Drunk  Elephant's £62 Protini moisturiser is out of your price range, you'll need to check out the new dupe in Home Bargains.

TINTING IT: With Fenty's 'game-changer' skin tint costing an eye-watering £29, a popular supermarket's affordable alternative might just be the thing for you.

GET COVERED: At £29 for a Tarte concealer, the new Primark dupe is much more affordable at just £3.50.

SPRAY YAY: For those wanting to smell fresh, without the price tag, Aldi's new Prada and Chloe perfume dupes cost a fraction of the price.

Approved Food has been receiving rave reviews in the Extreme Couponing and Bargains UK group on Facebook. 

One savvy shopper claims she “only ever buys Elemis products” through the e-retailer. 

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“Sometimes you get two pots of the Elemis Pro-Collagen Cleansing Balm for £40,” she claimed. 

A pot of the skincare brand’s flagship balm costs £49 full-price. 

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