SUPER SWEEP
‘Head down to Tesco’ fashion fan beams as she spots Zara dupes and £22 buys that are so ‘cute’ and perfect for summer
Scroll down to find out more on why you should be shopping supermarket fashion
A WOMAN has advised shoppers to ‘head down to Tesco’ to check out the latest F&F fashion finds.
So if your wardrobe could do with an upgrade, but you’ve not got loads of spare cash to splash, then you’ve come to the right place.
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Particularly if you want to look trendy and treat yourself to some stunning buys that are sure to turn heads this summer, then you’ll have to listen up.
A content creator named Lily Rudkin, who is from the UK, took to social media to show off some of the latest F&F buys, leaving many very impressed.
Posting online, Lily filmed herself inside her local Tesco store, as she claimed: “F&F Clothing has some really cute bits.”
She then advised shoppers: “This is your sign to head down to your local Tesco!”
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We saw the blonde beauty walking around the F&F clothes section, as she said: “Me and my mum have come to Tesco to do some shopping, but I've come over to the clothes.
“You know what? Tesco's clothes have actually got so much better over the years.”
As she spotted a variety of trendy animal print pieces, she beamed: “They’ve actually got loads of leopard print - they're clearly on the trends.”
Lily found a stunning maxi skirt for just £18 which she hailed as “cute” and whilst she said some of the blouses gave “nana and grandma” vibes, she recognised that F&F “do some nice things”.
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She also spotted Zara dupes, as she added: “They have got some white striped shirts.
“This one looks like the one I got from Zara the other day.
I'm 61 and found the ultimate Tesco airport outfit to keep cool for your summer holidays AND can be styled three ways
“These are nice. It’s giving Zara.”
She then revealed the £22.50 buys that are perfect for summer - waistcoats.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
Waistcoats have become an incredibly stylish wardrobe staple this season, and Lily was keen to participate in the trend, as she shared: “I've got this - this is the white waistcoat.
“That is actually really cute.”
Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there's no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg...
They’re convenient - Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable - For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think - With a customer database larger than the average high street store, shops like ASDA, Sainsbury's and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well - Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
She then spotted another very similar waistcoat, in cream, also for just £22.50, as she explained: “My mum got me this one as well, this one is really nice.”
But not only are F&F selling a range of summer buys, there’s also jumpers that are perfect for Autumn too.
The fashionista concluded: “These jumpers look so soft - they're really cute.”
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The TikTok clip, which was posted under the username @lilyrudkinn, has clearly impressed many, as it has quickly racked up 20,900 views.
Fashionistas were stunned with the new-in buys, and one person took to the comments and wrote: “Love this!”
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