How Michelle Keegan, Rochelle Humes and Molly-Mae are raking in millions selling clothes for as little as £15
A DAY rarely goes by without one famous face or another plugging their latest fashion range.
There's Amanda Holden and her edit with Lipsy, Michelle Keegan partnered with Very and even superstar Mariah Carey who has put her name to Victoria's Secret holiday campaign.
And many are raking in mega money with their collaborations.
Here, with the help of branding and culture expert Nick Ede, Deputy Fashion Editor Abby McHale reveals which celebrity is the richest of them all and the one who is making millions selling high street clothes from as little as £8.
Victoria Beckham
Former Spice Girl Victoria Beckham launched her clothing line in 2008 and despite the high designer price tags, she's shown that she's a serious contender in the fashion world - despite a bumpy ride.
It was only last month that she managed to turn over a profit for the first time in 15 years.
The brand has been through many financial difficulties with Victoria's husband David reportedly helping keep the business afloat.
It's estimated that over the years the couple have pulled £30 million from their other businesses - but Victoria, 49, has finally clawed some money back and revenue is up an impressive 50 per cent to £58 million.
Kim Kardashian - Skims
The 43-year-old billionaire started ‘solutionwear’ brand Skims in 2019.
Featuring a range of underwear, shapewear, and loungewear, the inclusive brand runs from a size XXS to 4XL.
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Using her own celebrity status to bolster the brand as well as getting a number of famous faces on board including, Tyra Banks, Heidi Klum as well as her famous sisters - Skims is said to be Kim's most successful business venture to date.
And as of July 2023, it's said to be worth $4 billion.
Nick says: “Kim has captured the fashion world by offering products for any shape and any size. She has also worked on representation when it comes to skin tone as well and has built up an incredible fan base of loyal customers who will purchase time and time again.
"She also gifts celebrity friends with elaborate boxes of product that they can share on their social media and promote and lets not forget her family who are the best brand ambassadors you could need.”
Rosie Huntington-Whiteley for M&S lingerie
Rosie Huntington-Whiteley celebrated her ten-year anniversary with M&S last year, one of the longest running celebrity brand relationships around.
Known for her luxe-looking lingerie, the 36-year-old model has also designed nightwear too.
M&S sell a pair of knickers every two seconds and with Rosie as the face of a bulk of its lingerie it’s no wonder her estimated earnings from the range are said to be around £2 million.
Nick says; “Rosie is the best advert for her lingerie. She's a stunning model, mother and people buy into her sex appeal, plus her partner Jason Statham is a Hollywood hardman!
"She seems to be single-handedly keeping M&S afloat."
Molly-Mae Hague - Pretty Little Thing
Molly-Mae, 24, is arguably the most successful contestant to come out of Love Island.
Even stepping out of the villa landed her with a £500,000 deal with Pretty Little Thing.
Two years later she was named Creative Director of the brand and was said to be receiving £400,000 a month for the role.
She’s been a hit with the fast fashion brand ever since and her ranges are often an instant sell out.
And even though she stepped down as Creative Director this year, she still has a collection with the brand.
You can shop Molly's range from as little as £8 for a basic white t-shirt - a classic wardrobe staple.
Nick says: “Molly-Mae is a stand out Love Island star who just managed to hop on the fashion zeitgeist and is making a fortune from PLT. She has a legion of fans who love everything she has done and now she is a mother I can see her using a reality show to drive a babywear collection and carry on building her brand.”
Kelly Brook - F&F at Tesco
Estimated to be worth £7.8 million, Kelly Brook, 43, has had a glittering career as a model, actress, radio presenter - and she has worked with Tesco's fashion arm F&F since 2019.
Creating many collections for the supermarket from swimwear to partywear, she has now even branched out to home ware.
Being part of a supermarket range means prices for Kelly’s edits are super affordable and shoppers have come back time and time again to shop her looks.
Nick says: “Kelly has a massive fan base, she's been a favourite for years and she always has successful fashion collections. With a down to earth personality and sensational style, she’s relatable, and reflects the real woman which people love about her.”
Michelle Keegan - Very
First coming on board with online retailer very in 2017, Michelle Keegan is the brands go-to celebrity.
Creating ranges for all seasons, over the years the 36-year-old has made denim, lounge wear and everyday staples.
With a net worth said to be around £2.7 million, the actress often posts her campaign images from the brand on her social media for her seven million followers to lap up.
Nick says: “Michelle has been a big trend setter with the fashion brands in the UK. She has a big deal with Lipsy then went to Very and has a very lucrative collection that sells out year in, year out.”
Rochelle Humes - Next
Since leaving The Saturdays Rochelle Humes has turned into a savvy business woman.
As well as running her own brands such as children’s haircare My Little Coco, she has also been working with Next since 2021.
Her range features classic staples such as smart tailoring, neutral tones and quality denim, with prices starting from as little as £15.
The 34-year-olds net worth is said to be around £5.4 million and while husband and JLS bandmate Marvin battles it out of the King of the jungle title on I'm A Celeb, Rochelle is an independent woman, holding the fort.
Nick says: “Rochelle has taken her career into her own hands and she’s now collaborating with brands like Next to create affordable fashion.
"Every time she's on TV she is her own best advert and fans buy into her effortless style and down to earth attitude to fashion being a mum and a successful presenter.”
Kate Hudson - Fabletics
Hollywood star Kate Hudson is not only a successful actress but a successful business owner.
Having founded athleisure brand Fabletics in 2013 she now owns 20 per cent of the company.
Wanting to create a brand that would allow her to go about her active lifestyle, she created a range of practical active wear not only for workouts but also versatile enough for everyday.
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In 2021 she had reportedly earned a cool $50m (£41m) through the company alone.
Nick says: “Kate Hudson is a woman of her words, she loves looking good and exercising so what better way to sell product that with a subscription service of fabulous athleisure – the brand is stylish and inclusive and has really made athleisure into something that can be worn post workout and day to day – this means even if you don’t work you you can still look like you’ve come straight from the treadmill when doing your weekly shop.”