‘Mind blown’ says fan about Coca-Cola owned soda brand’s new non-alcoholic mixers and customers have three options
FANS are getting pumped over a Coca-Cola owned soda brand's latest rollout.
Topo Chico, a sparkling mineral water brand Coca-Cola acquired in 2017 for $220 million, is unveiling three new drink flavors.
While they don't contain alcohol, the drinks are meant to be used as mixers in cocktail beverages at home.
FLAVOR FIESTA
The three new flavors to pick from are:
- Tonic Water
- Ginger Beer
- Club Soda
Coca-Cola has high hopes for its soda subsidiary, hoping it could top $1 billion in sales one day, according to Food Dive.
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The mixer industry continues to grow as X, formerly Twitter, users have expressed excitement.
Some foodies even had no idea that Coca-Cola owned the Topo Chico brand.
The U.S. Sun reached out to Coca-Cola to request a comment.
X REACTS
Beverage enthusiast Mark Gallo shared pictures of the new Topo Chico flavors in glass bottles.
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He added a caption to his post that said, the rollout "further cements Coke into alcohol-drinking occasions."
"Coke owns this brand? Good stuff," one user commented.
"Mind blown. Goes to show the average Joe like me doesn't give a d*mn [about] the brand behind a good drink.
"I love Topo Chico even though I'm not a fan of coke, the company. They don't skimp on that carbonation!"
Not everybody was thrilled.
"Coca-Cola has diluted and ruined this once iconic brand," one user wrote. "But it’s what they do. Sad."
Gallo offered a different perspective though.
"Taking it to new heights. $1 billion brand."
The user stuck to their opinion, arguing Coca-Cola has completely overhauled the brand.
"It’s not authentic or real. Just a product with the name slapped onto it," they wrote.
"We all know how corporations buy these unique, iconic brands and run them into the ground and out of existence. It’s no mystery."
Chiefs at Topo Chico seem to feel differently though.
In the last year, the brand added additional new drinks to its lineup, like Topo Chico Savores.
These low-calorie sparkling waters come with blueberry, lime, and tangerine twangs.
David de la Garza, US marketing lead of Topo Chico, stated in a Coca-Cola press release that he's eager to expand the brand.
"As a brand that symbolizes authenticity and originality, our ambition is to make Topo Chico a true lifestyle brand, while continuing to protect what makes Topo so special to our consumers."
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The U.S. Sun reported on another new flavor from Coca-Cola, but it's selling for a limited time.
Meanwhile, find out all the details on Dunkin's new energy drink.