Oreo partners with Coca-Cola for limited-time ‘Besties’ partnership featuring two new treats – there’s even a music perk
AN unexpected snack duo has been formed between Oreo and Coca-Cola.
The two companies confirmed on Tuesday that they would be working side-by-side for a limited time with two new products.
Customers can soon get their hands on the Coca-Cola Oreo Zero Sugar beverage and the Oreo Coca-Cola Sandwich Cookie, per a press release.
The brands said they were coming together as "Besties" to create some "Real Magic" with the fresh offerings.
Coca-Cola Oreo Zero Sugar is made with "flavorful hints" of Oreo cookies' chocolate and creme.
The Oreo Coca-Cola Sandwich Cookie has two different cookie bases to make up the sandwich.
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First is the classic chocolate that fans already know, but infused with Coca-Cola syrup, and the other has a red Golden Oreo cookie with Coca-Cola designs and glitter studding.
Additionally, each cookie base contains popping candies that provide a fizzing sensation for customers once eaten.
Oreo and Coca-Cola said the food and drink creations "leverage the brands' signature tastes and iconography to deliver playfully unexpected innovations."
The packaging for each item was also revealed in the release, both with a black-and-white color palette with bits of red for Coca-Cola.
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CLOCK'S TICKING
Customers in the United States, Canada, China, Mexico, and 31 other markets will start seeing Coca-Cola Oreo Zero Sugar and the Oreo Coca-Cola Sandwich Cookie in stores in September.
McDonald's and 7-Eleven customers will also benefit from a frozen version of the Coca-Cola Oreo Zero Sugar drink at participating locations around the same time.
It's unclear exactly when the promotion will end, but the brands stressed in the slogan for the new items that fans should "taste it while it lasts."
Oana Vlad, global vice president of brand strategy at Coca-Cola, stressed that both products went through several tests and iterations before they were decided on.
Vlad credited the strong partnership between Coca-Cola and Oreo, along with the companies' "willingness to have fun" made the products successful.
This sentiment was echoed by the global head of marketing and brand for Oreo, Mondelez International, Eugenia Zalis.
The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.
Eugenia Zalis
Zalis said that the collaboration with Coca-Cola was a new way to excite fans, something Oreo always seeks to do.
SWEET DEAL
The companies also sought to target Gen Z through some bonus opportunities with the limited-time product launch.
Customers who have Spotify can get the "Bestie Mode Digital Experience" by scanning a QR code on the Oreo and Coca-Cola products to sync up music preferences on the app.
There's also a "Bestie Mode" merchandise line launching in partnership with Forever 21.
Select apparel, totes, cosmetic bags, and other items featuring the Coca-Cola and Oreo partnership will sell for $20 or under.
The merchandise launches a bit later sometime in mid-September in stores and online at Forever 21.
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Oreo also caught customers' attention with its Sour Patch Kids partnership earlier this year.
Coca-Cola also released its Spiced beverage this spring and promised a "unique alchemy" of flavors.