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THE family of missing Brit Simon Robinson have launched an Instagram appeal after he failed to catch a connecting flight home.
The Instagram page "findsimonrobinson" was set up by his concerned sister Sarah Robinson Dale who has appealed to the public for information about her brother.
Posts have also been made in Finnish, after sister Sarah revealed the missing 27-year-old male caught a flight from Bangkok to Helsinki on July 26.
His sister has also been posting updates on Facebook, seeking information on her brother's whereabouts.
The Skegness man hasn't been heard from since he was on a solo trip in Thailand.
The Lincolnshire lad jetted into the Southeast Asian nation on July 22 initially planning to stay until August 3, friends and family have said.
But he phoned his girlfriend on July 26 from Bangkok to let her know he was cutting short the trip to come home early.
Family and friends haven't heard from Simon since.
It was initially feared that he never got on his flight out of Thailand, igniting fears he had vanished somewhere in the Bangkok streets.
But family then received information from a man claiming to be a Thai immigration officer, which indicated Simon took a Bangkok-Helsinki Finnair flight.
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Friend Demi Guttesen then found Simon was last active on his phone around the same time the flight to Helsinki would have landed.
With the search focus suddenly shifting 5,000 miles up to the Arctic Circle, the case appeared even more mysterious.
Now family say Simon flew to Helsinki to then board a connecting flight to Manchester.
Sister Sarah Robinson Dale wrote on Facebook: "We now know he boarded the flight to Helsinki on July 26th but he did not take the connecting flight to Manchester."
Pal Demi Guttesen earlier said: "Simon’s whereabouts are still unknown and he is still very much missing.
The Foreign Office didn't comment on Simon specifically, simply saying it stood ready to help any Brit abroad.
It comes after Australian holidaymaker Kieran James Cramer, 28, also vanished in Thailand in July.
He was eventually found in Bangkok but mystery still surrounds the disappearance.
Another Brit vanished in Sardinia in July.
Michael Frison, 25, was said to have left his home on the Italian island "undressed" before disappearing, according to his worried mum.
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Family have not revealed any theories as to why Simon would have flown to Finland but then not into the UK.
Simon's sister Sarah earlier indicated she was in talks with the British embassy in Finland.
The timeline of missing Brit Simon Robinson
July 22: Simon flies to Thailand for a solo trip
July 26: He phones his girlfriend, letting her know he'll return to the UK early
August 2: He still hasn't been seen and family start posting on social media to raise public awareness. They fear he never left Bangkok
August 5: Family now believe Simon did in fact board a plane, but to Helsinki, Finland
August 6: It's revealed he was last active on social media the same time a flight to Finland was due to land