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NFL analyst Kay Adams has rubbed shoulders with NBA Insider royalty at Super Bowl LVIII.
The former Good Morning Football host was joined by fellow reporter Shams Charania at Allegiant Stadium on Sunday.
Charania, 29, is a regular guest on Kay's Fanduel show Up & Adams and is known for his NBA exclusives.
The pair have shown strong on-screen chemistry, with Adams, 37, memorably going viral after stealing Charania's cell phone live on air.
A reporter for The Athletic, Shams joined Kay in Las Vegas when the Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime.
Adams shared a selfie from her seat in the arena - but fans were heartbroken after she appeared to put Charania "in the friend zone."
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"I was [with Shams]! Besties. Thanks @FanDuel for letting us be part of Super Bowl Sunday!" Kay captioned the picture.
"Besties?? Shams the jobs not done, you got work to do my man," one fan laughed in response on X.
"Besties nooooooo," said another.
"Oh man. Friend zoned in front of the entire world. RIP," giggled a third.
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"Thoughts are with our brother at this tough time," said a fourth.
In a recent interview with The U.S. Sun, Adams opened up on her "teammate" Charania.
"Shams, you know, he covers a sport that I'm not super deep into and delve into in basketball," Adams explained.
"But he is my family over at FanDuel and we've had a really great time together.
"He's an amazing teammate, very supportive.
"He is one of my coworkers that I would say he has a very, you know, 'You win, I win, we win, you win,' sort of mentality which I really respect.
"I think we get along really well because we both want to be great at what we do.
"And he pushes me and inspires me as far as his work ethic. And I can't say that about many people."